---
title: "Kerastase Resistance Serum — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase-resistance-serum"
last_updated: "2026-08-11T15:58:58.666Z"
locale: en
meta:
description: "Niche score 36/100 · $64K/yr market · 12K searches/yr · $54.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $64K/yr market · 12K searches/yr · $54.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerastase Resistance Serum — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **kerastase resistance serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 13Conversion 85Competition 0Returns 92Price range 95Avg price 92Brand share 0Review moat 24Quality gap 30
**Price range**
**Incredible****$49.73–$63.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$54.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,237.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$64K**
$64K/yr · 12K searches
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kerastase resistance serum is a $64K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase resistance serum market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$68K–$82K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- KÉRASTASE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -23.7% search growth over the last 90 days.
400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase-resistance-serum/trend)
## **Top kerastase resistance serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$13K40%$26K60%$39K80%$51K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KERASTASE Resistance Serum Therapiste - Repairing Hair Serum Restores Very Damaged Hair Intensely Hydrates and Heat Protects Up To 450 Degrees**KÉRASTASE**$49.73**4.7★8,689 rev](https://www.amazon.com/dp/B00WGBB5YG) [2**Kerastase Resistance Extentioniste Scalp & Hair Serum | Energizing Leave-In Scalp Serum | Soothing Texture | Stimulate & Protect the Scalp for Healthy Hair | With Ceramides | All Hair Types |1.7 Fl Oz**KÉRASTASE**$63.57**4.4★2,227 rev](https://www.amazon.com/dp/B07D58FSWY) [3**KRASTASE Resistance Heat Protection Serum Blow Dry and Styling Primer for Damaged Hair Reduces Breakage and Hydrates Hair for All Hair Types Ciment Thermique 5.1 Fl Oz**KÉRASTASE**$49.77**4.6★7,797 rev](https://www.amazon.com/dp/B00MI6OWCQ)
### **Newest**
by launch date
[**Kerastase Resistance Extentioniste Scalp & Hair Serum | Energizing Leave-In Scalp Serum | Soothing Texture | Stimulate & Protect the Scalp for Healthy Hair | With Ceramides | All Hair Types |1.7 Fl Oz**KÉRASTASE**$63.57**2,227 rev8y ago](https://www.amazon.com/dp/B07D58FSWY) [**KERASTASE Resistance Serum Therapiste - Repairing Hair Serum Restores Very Damaged Hair Intensely Hydrates and Heat Protects Up To 450 Degrees**KÉRASTASE**$49.73**8,689 rev11y ago](https://www.amazon.com/dp/B00WGBB5YG) [**KRASTASE Resistance Heat Protection Serum Blow Dry and Styling Primer for Damaged Hair Reduces Breakage and Hydrates Hair for All Hair Types Ciment Thermique 5.1 Fl Oz**KÉRASTASE**$49.77**7,797 rev16y ago](https://www.amazon.com/dp/B00MI6OWCQ)
### **Trending**
90-day click momentum
[**KERASTASE Resistance Serum Therapiste - Repairing Hair Serum Restores Very Damaged Hair Intensely Hydrates and Heat Protects Up To 450 Degrees**KÉRASTASE**$49.73**4.7★**▲ 10%**](https://www.amazon.com/dp/B00WGBB5YG) [**Kerastase Resistance Extentioniste Scalp & Hair Serum | Energizing Leave-In Scalp Serum | Soothing Texture | Stimulate & Protect the Scalp for Healthy Hair | With Ceramides | All Hair Types |1.7 Fl Oz**KÉRASTASE**$63.57**4.4★**▼ 19%**](https://www.amazon.com/dp/B07D58FSWY) [**KRASTASE Resistance Heat Protection Serum Blow Dry and Styling Primer for Damaged Hair Reduces Breakage and Hydrates Hair for All Hair Types Ciment Thermique 5.1 Fl Oz**KÉRASTASE**$49.77**4.6★**▼ 36%**](https://www.amazon.com/dp/B00MI6OWCQ)
## **What buyers say about kerastase resistance serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“fresh scent”*
**Soft Feel**21%
*“Make hairs soft”*
**Quality-Overall**13%
*“Great product”*
**Value For Money**4%
*“worth it”*
**Oily/Greasy**4%
*“Once dried there is no oiliness, only soft, manageable hair”*
**Durability**4%
*“actually rebuilds and reinforces the hair fiber instead of just coating it”*
**Moist/Dry**4%
*“It takes my dry hair and leaves it feeling incredible soft and healthy looking”*
### **What buyers complain about **
**Smell**30%
*“Awful smell”*
**Value For Money**25%
*“Its expensive”*
**Suitability Short Hair**15%
*“did nothing for my hair”*
**Quality-Overall**10%
*“Poor quality third party”*
**Stiffness**5%
*“This makes my hair stiff”*
**Weight Heavy**5%
*“heavy with zero body to my long hair”*
### **Top return reasons **
**Functionality-Overall**17%
**Smell**14%
**Advertised Vs Actual Product**13%
**Value For Money**8%
**Product Condition**7%
**Suitability Short Hair**5%
**Size-Overall**5%
**Defective Material/Parts**4%
**Oily/Greasy**4%
**Hair Related**3%
## **Common questions**
- **Is kerastase resistance serum profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 3 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the kerastase resistance serum niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kerastase resistance serum?**
- Top complaints mined from reviews: Smell, Value For Money, Suitability Short Hair. The return rate is 1.2%.
- **When does demand for kerastase resistance serum peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kerastase resistance serum niche?**
- Listings span $49.73–$63.57; the average listing price is $54.36 (sweet spot $15–$100). The average incumbent carries 6,238 reviews — the moat a new listing must climb.
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