---
title: "Kerastase Oleo Relax — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase-oleo-relax"
last_updated: "2026-08-11T20:51:41.025Z"
locale: en
meta:
description: "Niche score 34/100 · $17K/yr market · 7K searches/yr · $48.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $17K/yr market · 7K searches/yr · $48.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerastase Oleo Relax — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **kerastase oleo relax**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 22Conversion 56Competition 2Returns 99Price range 95Avg price 94Brand share 0Review moat 29Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$30.97–$67.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.01**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,649**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$17K**
$17K/yr · 7K searches
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase oleo relax is a $17K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase oleo relax market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$24K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- KÉRASTASE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
350250Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase-oleo-relax/trend)
## **Top kerastase oleo relax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kerastase Discipline Oleo-Relax Shampoo - Oil-infused Anti-Frizz Shampoo Moisturizes and Protects Hair 8.5 Fl Oz**KÉRASTASE**$43.81**4.5★1,748 rev](https://www.amazon.com/dp/B07SLYYNT3) [2**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types**KÉRASTASE**$58.20**4.6★5,576 rev](https://www.amazon.com/dp/B0D2LV7DHF) [3**Kerastase Discipline Masque Oleo-Relax Hair Mask | Deep Nourishing Hair Mask | Moisturizes Hair and Provides Shine | With Shorea Butter and Coconut Oil | For All Hair Types | 6.8 Fl Oz**KÉRASTASE**$67.70**4.7★1,840 rev](https://www.amazon.com/dp/B07SN4BQTB) [4**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size**KÉRASTASE**$30.97**4.6★5,576 rev](https://www.amazon.com/dp/B0D2LWFF2P) [5**KERASTASE Discipline Fluidissime - Frizz Reducing Leave In Treatment Smooths Flyaways and Enhances Shine Heat Protects**KÉRASTASE**$49.72**4.5★4,584 rev](https://www.amazon.com/dp/B00KMW5C4U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types**KÉRASTASE**$37.64**2,570 rev1y ago](https://www.amazon.com/dp/B0DQV1FQ49) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types**KÉRASTASE**$58.20**5,576 rev2y ago](https://www.amazon.com/dp/B0D2LV7DHF) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size**KÉRASTASE**$30.97**5,576 rev2y ago](https://www.amazon.com/dp/B0D2LWFF2P) [**Kerastase Discipline Masque Oleo-Relax Hair Mask | Deep Nourishing Hair Mask | Moisturizes Hair and Provides Shine | With Shorea Butter and Coconut Oil | For All Hair Types | 6.8 Fl Oz**KÉRASTASE**$67.70**1,840 rev7y ago](https://www.amazon.com/dp/B07SN4BQTB) [**KERASTASE Discipline Fluidissime - Frizz Reducing Leave In Treatment Smooths Flyaways and Enhances Shine Heat Protects**KÉRASTASE**$49.72**4,584 rev12y ago](https://www.amazon.com/dp/B00KMW5C4U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KERASTASE Discipline Fluidissime - Frizz Reducing Leave In Treatment Smooths Flyaways and Enhances Shine Heat Protects**KÉRASTASE**$49.72**4.5★**▲ 26%**](https://www.amazon.com/dp/B00KMW5C4U) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types**KÉRASTASE**$58.20**4.6★**— 7%**](https://www.amazon.com/dp/B0D2LV7DHF) [**Kerastase Discipline Oleo-Relax Shampoo - Oil-infused Anti-Frizz Shampoo Moisturizes and Protects Hair 8.5 Fl Oz**KÉRASTASE**$43.81**4.5★**— 3%**](https://www.amazon.com/dp/B07SLYYNT3) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size**KÉRASTASE**$30.97**4.6★**— 9%**](https://www.amazon.com/dp/B0D2LWFF2P) [**Kerastase Discipline Masque Oleo-Relax Hair Mask | Deep Nourishing Hair Mask | Moisturizes Hair and Provides Shine | With Shorea Butter and Coconut Oil | For All Hair Types | 6.8 Fl Oz**KÉRASTASE**$67.70**4.7★**— 9%**](https://www.amazon.com/dp/B07SN4BQTB)
**~~View all trending →~~**
## **What buyers say about kerastase oleo relax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Very nicely scented”*
**Quality-Overall**12%
*“Really great quality hair product”*
**Soft Feel**9%
*“my hair feels soft”*
**Value For Money**9%
*“Its super affordable”*
**Brightness/Shine/Glow**6%
*“Makes hair shine”*
**Moist/Dry**5%
*“feels hydrated”*
**Hair Styling**4%
*“GOOD FOR HAIR”*
**Oily/Greasy**4%
*“Its not too oily, smells heavenly without being overpowering and keeps my hair strong and healthy”*
**Suitability Curly Hair**3%
*“I have fine curly hair”*
**Hair Growth**2%
*“softness to my hair”*
### **What buyers complain about **
**Value For Money**24%
*“Not worth the price”*
**Smell**17%
*“Awful scent”*
**Oily/Greasy**8%
*“makes your hair super oily”*
**Brightness/Shine/Glow**2%
*“Does not provide body or shine”*
**Suitability Straight Hair**2%
*“Frizzes hair”*
**Suitability Colored Hair**2%
*“Kerastase did not give me the appearance, shine, or hair condition I was looking for”*
**Suitability Short Hair**2%
*“This just not give me what I needed for my hair”*
**Adhesion/Stickiness**2%
*“Left my hair kinda sticky for my hair”*
**Advertised Vs Actual Product**2%
*“Not what promised”*
**Product Condition**2%
*“It was not a brand new refillable bottle”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Functionality-Overall**12%
**Smell**11%
**Product Condition**8%
**Defective Material/Parts**8%
**Suitability Short Hair**8%
**Value For Money**5%
**Oily/Greasy**5%
**Moist/Dry**5%
**Size-Overall**3%
## **Common questions**
- **Is kerastase oleo relax profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 6 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the kerastase oleo relax niche?**
- 1 brands and 3 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kerastase oleo relax?**
- Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.1%.
- **When does demand for kerastase oleo relax peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kerastase oleo relax niche?**
- Listings span $30.97–$67.70; the average listing price is $48.01 (sweet spot $15–$100). The average incumbent carries 3,649 reviews — the moat a new listing must climb.
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