---
title: "Kerastase Nutritive — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase-nutritive"
last_updated: "2026-08-11T20:46:39.089Z"
locale: en
meta:
description: "Niche score 46/100 · $226K/yr market · 73K searches/yr · $49.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $226K/yr market · 73K searches/yr · $49.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerastase Nutritive — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **kerastase nutritive**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 44Conversion 68Competition 24Returns 90Price range 95Avg price 93Brand share 0Review moat 25Quality gap 28
**Price range**
**Incredible****$26.83–$64.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.79**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+15.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$226K**
$226K/yr · 73K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,212.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase nutritive is a $226K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase nutritive market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$199K–$249K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- KÉRASTASE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +15.5% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase-nutritive/trend)
## **Top kerastase nutritive search terms**
- **kerastase nutritive**67K/yr+20.0%6.3% conv. - **nutritive kerastase**5K/yr-30.8%4.0% conv. - **kerastase kerastase nutritive range**403/yr+33.6%0.0% conv. - **kerastase hair products nutritive**993/yr-52.6%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kerastase-nutritive/search-terms)
## **Top kerastase nutritive products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$90K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KRASTASE Nutritive Gentle Hydrating Shampoo for Dry Hair - Nourishing Protein Formula with Niacinamide Moisturises Softness and Restores Thickness and Shine Bain Satin 8.5 Fl Oz**KÉRASTASE**$41.68**4.6★4,533 rev](https://www.amazon.com/dp/B0BZZJYKZ6) [2**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins**KÉRASTASE**$58.91**4.6★9,434 rev](https://www.amazon.com/dp/B0BZZJWGPQ) [3**Kerastase Nutritive Masquintense Mask For Fine to Medium Dry Hair - Deeply Nourishes & Conditions With Plant-Based Proteins & Niacinamide 6.8 Fl Oz**KÉRASTASE**$64.70**4.7★3,986 rev](https://www.amazon.com/dp/B0BZZK3R5S) [4**KRASTASE Nutritive Lait Vital Hydrating Conditioner Adds Moisture Shine and Nourishment Smoothing and Softening with Plant-Based Proteins & Niacinamide for Fine to Medium Dry Hair**KÉRASTASE**$44.54**4.5★3,649 rev](https://www.amazon.com/dp/B0BZZLS9HH) [5**KERASTASE Nutritive Heat Protecting Spray | Nourishing Heat Protectant for Dry Hair | Detangle Reduce Frizz & Fly-aways | For Fine to Medium Dry Hair | Lotion Thermique Sublimatrice | 5.1 Fl Oz**KÉRASTASE**$49.69**4.6★2,115 rev](https://www.amazon.com/dp/B0BZZK8VLS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Krastase Nutritive Discovery Set For Dry Hair - Nourishing Mini Shampoo Conditioner and Leave In Controls Frizz and Enhances Shine With Niacinamide**KÉRASTASE**$54.87**946 rev1y ago](https://www.amazon.com/dp/B0CTQYG6TM) [**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size**KÉRASTASE**$30.99**9,434 rev1y ago](https://www.amazon.com/dp/B0F2QZQWDN) [**Kerastase Nutritive Bain Satin Riche Shampoo - Cleanses & Strengthens Against Dryness Adds Shine & Nourishes Medium to Thick Hair With Plant-Based Proteins & Niacinamide 16.9 Fl Oz**KÉRASTASE**$63.70**4,808 rev2y ago](https://www.amazon.com/dp/B0C1KPZBRW) [**KRASTASE Nutritive Gentle Hydrating Shampoo for Dry Hair - Nourishing Protein Formula with Niacinamide Moisturises Softness and Restores Thickness and Shine Bain Satin 8.5 Fl Oz**KÉRASTASE**$41.68**4,533 rev3y ago](https://www.amazon.com/dp/B0BZZJYKZ6) [**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins**KÉRASTASE**$58.91**9,434 rev3y ago](https://www.amazon.com/dp/B0BZZJWGPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KRASTASE Nutritive Gentle Hydrating Shampoo for Dry Hair - Nourishing Protein Formula with Niacinamide Moisturises Softness and Restores Thickness and Shine Bain Satin 8.5 Fl Oz**KÉRASTASE**$41.68**4.6★**▲ 37%**](https://www.amazon.com/dp/B0BZZJYKZ6) [**Kerastase Nutritive Bain Satin Riche Shampoo - Cleanses & Strengthens Against Dryness Adds Shine & Nourishes Medium to Thick Hair With Plant-Based Proteins & Niacinamide 16.9 Fl Oz**KÉRASTASE**$63.70**4.6★**▲ 29%**](https://www.amazon.com/dp/B0C1KPZBRW) [**Krastase Nutritive Discovery Set For Dry Hair - Nourishing Mini Shampoo Conditioner and Leave In Controls Frizz and Enhances Shine With Niacinamide**KÉRASTASE**$54.87**4.3★**▲ 27%**](https://www.amazon.com/dp/B0CTQYG6TM) [**Kerastase Nutritive Nectar Thermique Heat Protecting Leave-In Cream | Deeply Condition and Reduce Frizz | Instant Softness & Shine | With Plant-based Proteins | For Medium to Thick Dry Hair|1.69 Fl Oz**KÉRASTASE**$26.83**4.6★**▲ 11%**](https://www.amazon.com/dp/B0CD9F8FM7) [**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size**KÉRASTASE**$30.99**4.6★**— 2%**](https://www.amazon.com/dp/B0F2QZQWDN)
**~~View all trending →~~**
## **What buyers say about kerastase nutritive**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Great scent”*
**Soft Feel**15%
*“Soft and smooth”*
**Quality-Overall**10%
*“This product always delivers quality and good for sensitive scalp and hair”*
**Value For Money**7%
*“Worth it”*
**Moist/Dry**6%
*“hydration”*
**Hair Growth**6%
*“It has made my hair incredibly soft”*
**Suitability Straight Hair**4%
*“Smooth healthy hair”*
**Brightness/Shine/Glow**3%
*“gives hair shine”*
**Hair Styling**3%
*“great hair treatment”*
**Suitability Dry Skin**2%
*“it has worked very well for my dry hair”*
### **What buyers complain about **
**Value For Money**22%
*“Expensive”*
**Smell**13%
*“Heavily scented”*
**Moist/Dry**6%
*“they had been feeling dry”*
**Hair Related**5%
*“Did Absolutely Nothing for My Hair”*
**Suitability Short Hair**4%
*“Broke my hair off”*
**Oily/Greasy**3%
*“make it look greasy”*
**Functionality-Overall**3%
*“Not good results”*
**Quality-Overall**3%
*“50$ hair product thats not cheap”*
**Size-Overall**2%
*“Expensive for small container”*
**Suitability Curly Hair**2%
*“Product makes curls fall out within 30minutes”*
### **Top return reasons **
**Smell**19%
**Functionality-Overall**13%
**Size-Overall**9%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Value For Money**8%
**Moist/Dry**7%
**Product Condition**5%
**Oily/Greasy**4%
**Damage/Burn Hair**3%
## **Common questions**
- **Is kerastase nutritive profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 12 tracked products. 90-day search growth is +15.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the kerastase nutritive niche?**
- 1 brands and 2 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kerastase nutritive?**
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 1.3%.
- **When does demand for kerastase nutritive peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kerastase nutritive niche?**
- Listings span $26.83–$64.70; the average listing price is $49.79 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)