---
title: "Kerastase Hair Oil — $4.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase-hair-oil"
last_updated: "2026-08-11T19:52:29.991Z"
locale: en
meta:
description: "Niche score 51/100 · $4.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $4.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kerastase Hair Oil — $4.5M/yr Amazon US Niche (2026) - Flapen"
---
# **kerastase hair oil**
**Worth a look**
Shows a $4.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 22Conversion 82Competition 15Returns 97Price range 87Avg price 95Brand share 0Review moat 23Quality gap 27
**Market size**
**Incredible****$4.5M**
$4.5M/yr · 1.4M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.99–$58.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,272.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase hair oil is a $4.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase hair oil market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$3.6M–$4.5M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- KÉRASTASE54% - VERB46% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase-hair-oil/trend)
## **Top kerastase hair oil search terms**
- **kerastase hair oil**720K/yr-14.0%5.3% conv. - **verb ghost oil**339K/yr+7.9%14.0% conv. - **kerastase oil**92K/yr+8.9%4.9% conv. - **ghost oil**38K/yr+15.6%11.8% conv. - **verb hair oil**27K/yr-8.1%8.3% conv. - **hair elixir**16K/yr+23.4%0.1% conv. - **kerastase elixir**27K/yr-12.0%5.5% conv. - **kerastase oil for hair**19K/yr+14.4%5.4% conv. - **aceite kerastase para el cabello**20K/yr-9.1%1.7% conv. - **hair oil kerastase**24K/yr-14.2%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kerastase-hair-oil/search-terms)
## **Top kerastase hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$455K20%$910K30%$1.4M40%$1.8M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.47**4.6★11,498 rev](https://www.amazon.com/dp/B00C3HQB9C) [2**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types**KÉRASTASE**$58.20**4.6★5,576 rev](https://www.amazon.com/dp/B0D2LV7DHF) [3**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size**KÉRASTASE**$30.97**4.6★5,576 rev](https://www.amazon.com/dp/B0D2LWFF2P) [4**VERB Ghost Oil 4 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$30.94**4.6★11,498 rev](https://www.amazon.com/dp/B0CMJ4TCDG) [5**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**4.5★2,345 rev](https://www.amazon.com/dp/B0G3D8F18H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**2,345 rev4mo ago](https://www.amazon.com/dp/B0G3D8F18H) [**Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types**KÉRASTASE**$37.64**2,570 rev1y ago](https://www.amazon.com/dp/B0DQV1FQ49) [**VERB Ghost Oil 0.54 fl oz Vegan Weightless Hair Oil- Nourishes and Promotes Shiny Hair No Parabens or Harmful Sulfates**VERB**$9.99**11,498 rev1y ago](https://www.amazon.com/dp/B0D6SNJZ56) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types**KÉRASTASE**$58.20**5,576 rev2y ago](https://www.amazon.com/dp/B0D2LV7DHF) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size**KÉRASTASE**$30.97**5,576 rev2y ago](https://www.amazon.com/dp/B0D2LWFF2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VERB Ghost Oil 0.54 fl oz Vegan Weightless Hair Oil- Nourishes and Promotes Shiny Hair No Parabens or Harmful Sulfates**VERB**$9.99**4.6★**▲ 174%**](https://www.amazon.com/dp/B0D6SNJZ56) [**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**4.5★**▲ 163%**](https://www.amazon.com/dp/B0G3D8F18H) [**Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types**KÉRASTASE**$37.64**4.6★**▲ 39%**](https://www.amazon.com/dp/B0DQV1FQ49) [**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.47**4.6★**— 9%**](https://www.amazon.com/dp/B00C3HQB9C) [**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 2.53 Fl Oz Refill**KÉRASTASE**$47.82**4.6★**▼ 12%**](https://www.amazon.com/dp/B0D2LT34WT)
**~~View all trending →~~**
## **What buyers say about kerastase hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Great scent”*
**Soft Feel**10%
*“Smooth and silky”*
**Quality-Overall**10%
*“Really great quality hair product”*
**Hair Growth**6%
*“I really do feel like it strengthened my hair”*
**Brightness/Shine/Glow**6%
*“Lots of shine”*
**Value For Money**6%
*“Its super affordable”*
**Weight Light**4%
*“Perfect weight oil and shine”*
**Oily/Greasy**4%
*“Its not too oily, smells heavenly without being overpowering and keeps my hair strong and healthy”*
**Moist/Dry**3%
*“feels hydrated”*
**Hair Styling**3%
*“I love using this after I style my hair”*
### **What buyers complain about **
**Value For Money**17%
*“Not worth the price”*
**Smell**16%
*“strong odor”*
**Oily/Greasy**8%
*“Kind of Oily”*
**Hair Related**4%
*“Did not work on my hair”*
**Moist/Dry**3%
*“not dry”*
**Thickness**2%
*“the bottle I got was super thick”*
**Texture/Consistency-Overall**2%
*“The consistency is different”*
**Size-Overall**2%
*“Looks a lot bigger than what it is”*
**Suitability Short Hair**2%
*“Did not work on my hair”*
**Adhesion/Stickiness**2%
*“Very sticky”*
### **Top return reasons **
**Smell**18%
**Oily/Greasy**13%
**Functionality-Overall**11%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Size-Overall**6%
**Suitability Short Hair**6%
**Product Condition**5%
**Moist/Dry**3%
**Damage/Burn Hair**2%
## **Common questions**
- **Is kerastase hair oil profitable to sell on Amazon United States?**
- The niche generates $4.5M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the kerastase hair oil niche?**
- 2 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kerastase hair oil?**
- Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.7%.
- **When does demand for kerastase hair oil peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the kerastase hair oil niche?**
- Listings span $9.99–$58.50; the average listing price is $36.27 (sweet spot $15–$100). The average incumbent carries 7,272 reviews — the moat a new listing must climb.
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