---
title: "Kerastase Gloss Absolu — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase-gloss-absolu"
last_updated: "2026-08-11T14:10:58.167Z"
locale: en
meta:
description: "Niche score 62/100 · $1.2M/yr market · 444K searches/yr · $32.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.2M/yr market · 444K searches/yr · $32.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Kerastase Gloss Absolu — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **kerastase gloss absolu**
**Launch it**
A $1.2M/yr market growing +24.8% this quarter with returns at 0.8% — clears our launch bar.
Market size 82Growth 53Conversion 82Competition 49Returns 96Price range 85Avg price 95Brand share 0Review moat 49Quality gap 50
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.75–$64.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 444K searches
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+24.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,624.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase gloss absolu is a $1.2M/yr Amazon United States market (444K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase gloss absolu market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$964K–$1.3M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- KÉRASTASE55% - L'Oreal Paris45%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +24.8% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase-gloss-absolu/trend)
## **Top kerastase gloss absolu search terms**
- **kerastase gloss absolu**135K/yr+67.0%6.0% conv. - **loreal glossing shampoo and conditioner**62K/yr-19.3%12.8% conv. - **loreal glycolic gloss shampoo**35K/yr+5.3%7.8% conv. - **kerastase gloss absolu anti frizz**17K/yr+298.5%6.7% conv. - **glossing shampoo and conditioner**23K/yr-13.3%9.3% conv. - **loreal glossing shampoo**24K/yr-18.5%15.4% conv. - **loreal elvive glycolic gloss shampoo**21K/yr+23.8%8.9% conv. - **gloss shampoo**12K/yr+23.6%5.6% conv. - **kerastase absolu gloss**10K/yr+45.9%5.5% conv. - **gloss shampoo and conditioner**13K/yr-9.8%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kerastase-gloss-absolu/search-terms)
## **Top kerastase gloss absolu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$49K8%$99K12%$148K16%$198K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set**L'Oreal Paris**$19.23**4.5★966 rev](https://www.amazon.com/dp/B0G5BL3WZJ) [2**LOreal Paris Sulfate Free Glossing Shampoo and Conditioner Set with Glycolic Acid Provides Intense Glass Shine & Smoothness Suitable for Dull Dry and Color-Treated Hair EverPure 13.6 Fl Oz Set**L'Oreal Paris**$18.28**4.5★1,701 rev](https://www.amazon.com/dp/B0DQQC4B38) [3**KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz**KÉRASTASE**$49.56**4.2★255 rev](https://www.amazon.com/dp/B0G7HJFJVH) [4**Kerastase Gloss Absolu Anti-Frizz Glaze Milk - Instantly Detangles Hydrates & Smooths Eases Blow-Dry Absorbs Frizz & Fly-Aways Protects from Heat & Humidity For Long Hair 6.4 Fl Oz**KÉRASTASE**$49.11**4.4★2,470 rev](https://www.amazon.com/dp/B0DQTXH4S8) [5**Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types**KÉRASTASE**$37.72**4.6★2,635 rev](https://www.amazon.com/dp/B0DQV1FQ49)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Krastase Gloss Absolute Shampoo Conditioner Heat Protection Trial Kit for Long Frizz Prone Hair**KÉRASTASE**$53.74**180 rev3mo ago](https://www.amazon.com/dp/B0FBGNPZ29) [**KRASTASE Gloss Absolu Bain Crme Hydra-Illuminating Creamy Shampoo Sulfate-Free Anti-Frizz Formula for Thick Frizzy Hair for Shine and Smoothness with Hyaluronic Acid 8.5 Fl Oz**KÉRASTASE**$38.94**172 rev3mo ago](https://www.amazon.com/dp/B0G7J7JXKV) [**LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set**L'Oreal Paris**$19.23**966 rev6mo ago](https://www.amazon.com/dp/B0G5BL3WZJ) [**LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 28 Fl Oz**L'Oreal Paris**$9.46**335 rev6mo ago](https://www.amazon.com/dp/B0FWKW9NTN) [**LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz**L'Oreal Paris**$7.75**1,034 rev6mo ago](https://www.amazon.com/dp/B0FWKX1QMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Krastase Gloss Absolute Shampoo Conditioner Heat Protection Trial Kit for Long Frizz Prone Hair**KÉRASTASE**$53.74**4.3★**▲ 217%**](https://www.amazon.com/dp/B0FBGNPZ29) [**KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz**KÉRASTASE**$49.56**4.2★**▲ 216%**](https://www.amazon.com/dp/B0G7HJFJVH) [**KRASTASE Gloss Absolu Masque Crme Hydra-Glaze Deeply Nourishing Hair Mask for Thick Frizzy Hair for Anti-Frizz Shine & Smoothness with Hyaluronic Acid 6.8 Fl Oz**KÉRASTASE**$64.59**4.5★**▲ 211%**](https://www.amazon.com/dp/B0G7HBDWRP) [**KRASTASE Gloss Absolu Bain Crme Hydra-Illuminating Creamy Shampoo Sulfate-Free Anti-Frizz Formula for Thick Frizzy Hair for Shine and Smoothness with Hyaluronic Acid 8.5 Fl Oz**KÉRASTASE**$38.94**4.3★**▲ 209%**](https://www.amazon.com/dp/B0G7J7JXKV) [**Krastase Gloss Absolu Le Parfum - Citrus & Floral Scented On-the-Go Hair Perfume For Softer Hair with Notes of Bergamot Lemon and Vanilla 1.7 oz**KÉRASTASE**$38.86**4.2★**▲ 185%**](https://www.amazon.com/dp/B0FJML2DV8)
**~~View all trending →~~**
## **What buyers say about kerastase gloss absolu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Amazing smell”*
**Soft Feel**15%
*“Leaves hair soft”*
**Brightness/Shine/Glow**10%
*“High Shine”*
**Quality-Overall**7%
*“Excellent product Line”*
**Value For Money**5%
*“Good price”*
**Moist/Dry**4%
*“Very Moisturizing”*
**Suitability Straight Hair**4%
*“I have fine straight hair”*
**Hair Styling**3%
*“It keeps my hair gorgeous”*
**Hair Growth**3%
*“It has allowed my hair to grow”*
**Suitability Curly Hair**2%
*“Great for curly hair”*
### **What buyers complain about **
**Smell**10%
*“Awful smell”*
**Hair Related**7%
*“this really didn't work for my hair”*
**Moist/Dry**6%
*“It was dry”*
**Functionality-Overall**6%
*“Does not work as advertised”*
**Brightness/Shine/Glow**6%
*“Can't see any shine”*
**Value For Money**5%
*“a little expensive”*
**Oily/Greasy**3%
*“Too Oily for Me”*
**Suitability Short Hair**3%
*“this hair mask fell short for me”*
**Quality-Overall**3%
*“Pricey for a mediocre product”*
**Motor Power**2%
*“Pump doesnt work”*
### **Top return reasons **
**Smell**13%
**Functionality-Overall**10%
**Leak-Proof**10%
**Advertised Vs Actual Product**9%
**Suitability Short Hair**7%
**Moist/Dry**6%
**Size-Overall**4%
**Oily/Greasy**4%
**Motor Power**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is kerastase gloss absolu profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 20 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Launch it (62/100).
- **How competitive is the kerastase gloss absolu niche?**
- 2 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kerastase gloss absolu?**
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.8%.
- **When does demand for kerastase gloss absolu peak?**
- Demand peaks in Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the kerastase gloss absolu niche?**
- Listings span $7.75–$64.59; the average listing price is $32.13 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.
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