---
title: "Kerastase Genesis — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase-genesis"
last_updated: "2026-08-11T15:00:03.173Z"
locale: en
meta:
description: "Niche score 49/100 · $1.7M/yr market · 1.3M searches/yr · $23.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $1.7M/yr market · 1.3M searches/yr · $23.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerastase Genesis — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **kerastase genesis**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 90Growth 7Conversion 62Competition 16Returns 96Price range 84Avg price 95Brand share 5Review moat 31Quality gap 50
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.54**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.3M searches
**Price range**
**Great****$7.12–$62.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,407.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-37.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase genesis is a $1.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase genesis market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$942K–$1.2M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Pantene75% - L'Oreal Paris10% - The Ordinary6% - VICHY5% - KÉRASTASE3% - DR.FORHAIR2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase-genesis/trend)
## **Top kerastase genesis search terms**
- **pantene abundant and strong**355K/yr-51.3%12.1% conv. - **loreal elvive growth booster**236K/yr-23.2%0.4% conv. - **aminexil**126K/yr-25.2%0.4% conv. - **elvive growth booster**85K/yr-33.5%0.5% conv. - **aminexil hair serum**61K/yr-27.1%0.4% conv. - **loreal growth booster**51K/yr-13.1%0.5% conv. - **loreal elvive caida resist aminexil**31K/yr+13.5%0.1% conv. - **pantene serum**42K/yr-40.7%5.2% conv. - **pantene abundant and strong serum**48K/yr-59.4%9.9% conv. - **vichy dercos aminexil**36K/yr-17.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kerastase-genesis/search-terms)
## **Top kerastase genesis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$169K20%$337K30%$506K40%$674K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz**Pantene**$18.58**4.5★380 rev](https://www.amazon.com/dp/B0FNFCPFW4) [2**Pantene Abundant & Strong 3-Piece Regimen with B5 Complex + Niacinamide Shampoo (13.5 oz) Conditioner (8 oz) Serum (2 oz) for Hair Loss Thinning Anti-Breakage Volume - Grows Healthier**Pantene**$44.82**4.4★1,174 rev](https://www.amazon.com/dp/B0FNF6MLT4) [3**Pantene Abundant & Strong Shampoo Strengthens Scalps Hold on Hair Roots 13.5 oz**Pantene**$13.36**4.4★1,097 rev](https://www.amazon.com/dp/B0FNF6VS5J) [4**Pantene Abundant & Strong Conditioner Strengthens Hair from Root to Tip 8 oz**Pantene**$13.27**4.4★332 rev](https://www.amazon.com/dp/B0FNDV6CKM) [5**The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz**The Ordinary**$22.56**4.1★1,488 rev](https://www.amazon.com/dp/B09WMT8HYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare**DR.FORHAIR**$32.26**27 rev4mo ago](https://www.amazon.com/dp/B0GJ4SP6TQ) [**Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz**Pantene**$18.58**380 rev5mo ago](https://www.amazon.com/dp/B0FNFCPFW4) [**Pantene Abundant & Strong Shampoo Strengthens Scalps Hold on Hair Roots 13.5 oz**Pantene**$13.36**1,097 rev5mo ago](https://www.amazon.com/dp/B0FNF6VS5J) [**Pantene Abundant & Strong Conditioner Strengthens Hair from Root to Tip 8 oz**Pantene**$13.27**332 rev5mo ago](https://www.amazon.com/dp/B0FNDV6CKM) [**Pantene Abundant & Strong 3-Piece Regimen with B5 Complex + Niacinamide Shampoo (13.5 oz) Conditioner (8 oz) Serum (2 oz) for Hair Loss Thinning Anti-Breakage Volume - Grows Healthier**Pantene**$44.82**1,174 rev7mo ago](https://www.amazon.com/dp/B0FNF6MLT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare**DR.FORHAIR**$32.26**4.5★**▲ 166%**](https://www.amazon.com/dp/B0GJ4SP6TQ) [**Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz**Pantene**$18.58**4.5★**▲ 70%**](https://www.amazon.com/dp/B0FNFCPFW4) [**Pantene Abundant & Strong Conditioner Strengthens Hair from Root to Tip 8 oz**Pantene**$13.27**4.4★**▲ 24%**](https://www.amazon.com/dp/B0FNDV6CKM) [**Pantene Abundant & Strong Shampoo Strengthens Scalps Hold on Hair Roots 13.5 oz**Pantene**$13.36**4.4★**▲ 20%**](https://www.amazon.com/dp/B0FNF6VS5J) [**Dercos Collagen Peptide 17 Ultra-Repairing Treatment 150ml Anti Hair Fall Pre-Shampoo Bond Repair Hair Treatment Strengthens Reduces Breakage Preps & Protects**VICHY**$28.69**4.4★**— 7%**](https://www.amazon.com/dp/B0FJYH98GT)
**~~View all trending →~~**
## **What buyers say about kerastase genesis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Good Scent”*
**Hair Growth**11%
*“Helps with hair loss”*
**Soft Feel**10%
*“My hair is soft”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**4%
*“Worth it”*
**Moist/Dry**4%
*“Helps with hydration”*
**Suitability Straight Hair**4%
*“perfect for my hair type”*
**Hair Styling**3%
*“Hair looks great”*
**Oily/Greasy**2%
*“Doesnt feel oily, goes on easy and feels good”*
**Weight Light**2%
*“Easy to use and lightweight”*
### **What buyers complain about **
**Smell**13%
*“Scent is too strong”*
**Hair Related**9%
*“it doesn't work with my hair”*
**Oily/Greasy**7%
*“Made my hair oily”*
**Value For Money**6%
*“Expensive”*
**Functionality-Overall**6%
*“Not effective”*
**Allergies**6%
*“it made mine itchy”*
**Moist/Dry**5%
*“No moisture”*
**Suitability Short Hair**3%
*“Does not work on My hair”*
**Damage/Burn Hair**3%
*“Dried my hair out like crazy”*
**Suitability Colored Hair**2%
*“Would not recommend for people with light colored hair”*
### **Top return reasons **
**Smell**17%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Oily/Greasy**8%
**Suitability Short Hair**7%
**Value For Money**6%
**Damage/Burn Hair**4%
**Moist/Dry**4%
**Leak-Proof**4%
**Product Condition**4%
## **Common questions**
- **Is kerastase genesis profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the kerastase genesis niche?**
- 6 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in kerastase genesis?**
- Top complaints mined from reviews: Smell, Hair Related, Oily/Greasy. The return rate is 0.9%.
- **When does demand for kerastase genesis peak?**
- Demand peaks in Jul–Aug–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the kerastase genesis niche?**
- Listings span $7.12–$62.97; the average listing price is $23.54 (sweet spot $15–$100). The average incumbent carries 3,408 reviews — the moat a new listing must climb.
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