---
title: "Trend — keracare shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keracare-shampoo-and-conditioner/trend"
last_updated: "2026-08-11T17:44:55.864Z"
locale: en
meta:
  description: "Niche score 35/100 · $27K/yr market · 36K searches/yr · $26.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $27K/yr market · 36K searches/yr · $26.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — keracare shampoo and conditioner - Flapen"
---

# **keracare shampoo and conditioner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 22Conversion 34Competition 28Returns 91Price range 84Avg price 95Brand share 0Review moat 61Quality gap 24

**Avg price**

**Incredible****$26.98**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$9.64–$50.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,049.75**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$27K**

$27K/yr · 36K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend