---
title: "Kenra Shampoo — $802K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kenra-shampoo"
last_updated: "2026-08-11T17:38:47.643Z"
locale: en
meta:
description: "Niche score 60/100 · $802K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $802K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kenra Shampoo — $802K/yr Amazon US Niche (2026) - Flapen"
---
# **kenra shampoo**
**Worth a look**
Shows searches that convert (17.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 92Conversion 98Competition 3Returns 96Price range 95Avg price 95Brand share 0Review moat 34Quality gap 45
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.73**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.71–$61.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+101.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$802K**
$802K/yr · 109K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,081**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, kenra shampoo is a $802K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Oct–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenra shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$641K–$855K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- OUAI100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +101.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kenra-shampoo/trend)
## **Top kenra shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$120K30%$240K45%$361K60%$481K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz**OUAI**$31.00**4.5★3,878 rev](https://www.amazon.com/dp/B084BW599K) [2**OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)**OUAI**$61.04**4.4★6,916 rev](https://www.amazon.com/dp/B084ZWKJ8S) [3**OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free Refill 32 Oz**OUAI**$59.87**4.8★454 rev](https://www.amazon.com/dp/B084C4FLG1) [4**OUAI Fine Hair Shampoo - Travel Size Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 3 Oz**OUAI**$15.71**4.3★246 rev](https://www.amazon.com/dp/B0DJ15QTQR) [5**OUAI Fine Hair Shampoo & Conditioner Set Travel Size - Volumizing Shampoo & Conditioner - With Strengthening Keratin Biotin & Chia Seed Oil - Sulfate Paraben & Phthalate Free (3 Oz)**OUAI**$27.53**4.4★6,916 rev](https://www.amazon.com/dp/B0F8JLV352)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OUAI Fine Hair Shampoo & Conditioner Set Travel Size - Volumizing Shampoo & Conditioner - With Strengthening Keratin Biotin & Chia Seed Oil - Sulfate Paraben & Phthalate Free (3 Oz)**OUAI**$27.53**6,916 rev1y ago](https://www.amazon.com/dp/B0F8JLV352) [**OUAI Fine Hair Shampoo - Travel Size Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 3 Oz**OUAI**$15.71**246 rev1y ago](https://www.amazon.com/dp/B0DJ15QTQR) [**OUAI Detox Shampoo & Fine Hair Conditioner Bundle - Clarifying Shampoo for Build Up Dirt Oil Product and Hard Water & Volumizing Conditioner for Fine Hair (2 Count)**OUAI**$61.21**76 rev1y ago](https://www.amazon.com/dp/B0F42LDRXN) [**OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)**OUAI**$61.04**6,916 rev6y ago](https://www.amazon.com/dp/B084ZWKJ8S) [**OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz**OUAI**$31.00**3,878 rev6y ago](https://www.amazon.com/dp/B084BW599K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OUAI Detox Shampoo & Fine Hair Conditioner Bundle - Clarifying Shampoo for Build Up Dirt Oil Product and Hard Water & Volumizing Conditioner for Fine Hair (2 Count)**OUAI**$61.21**4.5★**▲ 65%**](https://www.amazon.com/dp/B0F42LDRXN) [**OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz**OUAI**$31.00**4.5★**— 10%**](https://www.amazon.com/dp/B084BW599K) [**OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free Refill 32 Oz**OUAI**$59.87**4.8★**— 3%**](https://www.amazon.com/dp/B084C4FLG1) [**OUAI Fine Hair Shampoo & Conditioner Set Travel Size - Volumizing Shampoo & Conditioner - With Strengthening Keratin Biotin & Chia Seed Oil - Sulfate Paraben & Phthalate Free (3 Oz)**OUAI**$27.53**4.4★**— 2%**](https://www.amazon.com/dp/B0F8JLV352) [**OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)**OUAI**$61.04**4.4★**— 6%**](https://www.amazon.com/dp/B084ZWKJ8S)
**~~View all trending →~~**
## **Common questions**
- **Is kenra shampoo profitable to sell on Amazon United States?**
- The niche generates $802K/yr across 6 tracked products. 90-day search growth is +101.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the kenra shampoo niche?**
- 1 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **When does demand for kenra shampoo peak?**
- Demand peaks in Jan–Apr–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the kenra shampoo niche?**
- Listings span $15.71–$61.21; the average listing price is $42.73 (sweet spot $15–$100). The average incumbent carries 3,081 reviews — the moat a new listing must climb.
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