---
title: "Kenra Oil — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kenra-oil"
last_updated: "2026-08-11T13:23:08.672Z"
locale: en
meta:
description: "Niche score 37/100 · $75K/yr market · 42K searches/yr · $24.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $75K/yr market · 42K searches/yr · $24.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kenra Oil — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **kenra oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 77Competition 2Returns 95Price range 95Avg price 95Brand share 0Review moat 25Quality gap 28
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.15**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.27–$35.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,065.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$75K**
$75K/yr · 42K searches
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenra oil is a $75K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenra oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- Kenra98% - VERB2%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -8.5% search growth over the last 90 days.
1K750Prime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kenra-oil/trend)
## **Top kenra oil search terms**
- **kenra hair oil**18K/yr-7.6%8.8% conv. - **kenra oil**13K/yr+1.8%10.2% conv. - **kenra moisturizing oil**7K/yr-29.1%14.9% conv. - **kenra oil serum for hair**4K/yr-9.5%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kenra-oil/search-terms)
## **Top kenra oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$34K60%$45K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenra Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz**Kenra**$18.27**4.5★1,170 rev](https://www.amazon.com/dp/B073N8LL1V) [2**Kenra Platinum Luxe Shine Oil | Strengthens Softens & Smooths Hair | Thermal Protection Up To 450F | Humidity Protection | Controls Frizz | 1.5 fl. Oz**Kenra**$25.23**4.7★772 rev](https://www.amazon.com/dp/B08VY6G12H) [3**Kenra Professional Platinum Silkening Gloss | Brilliant Shine Polish | Medium To Coarse Hair | 2 fl. Oz**Kenra**$26.72**4.6★8,546 rev](https://www.amazon.com/dp/B0013VY4AM) [4**Kenra Professional Dry Oil Conditioning Mist | Soft-Touch Nourishing Spray | Increases Shine & Softness | All Hair**Kenra**$19.60**4.6★1,236 rev](https://www.amazon.com/dp/B07D3DJCSR) [5**Kenra Professional Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz (2-Pack)**Kenra**$35.61**4.5★1,170 rev](https://www.amazon.com/dp/B09326S2X7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kenra Professional Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz (2-Pack)**Kenra**$35.61**1,170 rev5y ago](https://www.amazon.com/dp/B09326S2X7) [**Kenra Platinum Luxe Shine Oil | Strengthens Softens & Smooths Hair | Thermal Protection Up To 450F | Humidity Protection | Controls Frizz | 1.5 fl. Oz**Kenra**$25.23**772 rev5y ago](https://www.amazon.com/dp/B08VY6G12H) [**Kenra Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz**Kenra**$18.27**1,170 rev6y ago](https://www.amazon.com/dp/B073N8LL1V) [**Kenra Professional Dry Oil Conditioning Mist | Soft-Touch Nourishing Spray | Increases Shine & Softness | All Hair**Kenra**$19.60**1,236 rev8y ago](https://www.amazon.com/dp/B07D3DJCSR) [**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.47**11,498 rev13y ago](https://www.amazon.com/dp/B00C3HQB9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kenra Platinum Luxe Shine Oil | Strengthens Softens & Smooths Hair | Thermal Protection Up To 450F | Humidity Protection | Controls Frizz | 1.5 fl. Oz**Kenra**$25.23**4.7★**— 10%**](https://www.amazon.com/dp/B08VY6G12H) [**Kenra Professional Platinum Silkening Gloss | Brilliant Shine Polish | Medium To Coarse Hair | 2 fl. Oz**Kenra**$26.72**4.6★**— 6%**](https://www.amazon.com/dp/B0013VY4AM) [**Kenra Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz**Kenra**$18.27**4.5★**— 3%**](https://www.amazon.com/dp/B073N8LL1V) [**Kenra Professional Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz (2-Pack)**Kenra**$35.61**4.5★**— 9%**](https://www.amazon.com/dp/B09326S2X7) [**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.47**4.6★**▼ 20%**](https://www.amazon.com/dp/B00C3HQB9C)
**~~View all trending →~~**
## **What buyers say about kenra oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Fragrance is delightful”*
**Soft Feel**10%
*“Soft”*
**Quality-Overall**10%
*“A high quality hair oil”*
**Weight Light**8%
*“Lightweight and recommended”*
**Brightness/Shine/Glow**6%
*“Lots of shine”*
**Suitability Curly Hair**5%
*“Perfect oil for curly girl hair routines”*
**Hair Styling**4%
*“Flat irons smooth no frizz”*
**Moist/Dry**3%
*“Keeps hair moisturized”*
**Value For Money**3%
*“Worth the cost”*
**Oily/Greasy**3%
*“Makes my hair shiny without looking greasy”*
### **What buyers complain about **
**Smell**16%
*“unpleasant scent”*
**Oily/Greasy**12%
*“Kind of Oily”*
**Value For Money**8%
*“It is expensive”*
**Moist/Dry**7%
*“not dry”*
**Hair Related**4%
*“Each time i use this hair I get a breakout some where on my scalp”*
**Suitability Straight Hair**3%
*“Makes fine hair very frizzy”*
**Size-Overall**3%
*“While the package is pretty small”*
**Suitability Short Hair**3%
*“Besides that, it does nothing for the hair overall”*
**Texture/Consistency-Overall**3%
*“It has a watery consistency”*
**Thickness**2%
*“the bottle I got was super thick”*
### **Top return reasons **
**Oily/Greasy**23%
**Smell**15%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Suitability Short Hair**7%
**Size-Overall**5%
**Value For Money**5%
**Suitability Straight Hair**3%
**Brightness/Shine/Glow**3%
**Weight Heavy**2%
## **Common questions**
- **Is kenra oil profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 6 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the kenra oil niche?**
- 2 brands and 5 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kenra oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 1.0%.
- **When does demand for kenra oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kenra oil niche?**
- Listings span $18.27–$35.61; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 4,065 reviews — the moat a new listing must climb.
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