---
title: "Kenra 13 Hairspray — $327K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kenra-13-hairspray"
last_updated: "2026-08-11T13:26:33.103Z"
locale: en
meta:
description: "Niche score 50/100 · $327K/yr market · 62K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $327K/yr market · 62K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kenra 13 Hairspray — $327K/yr Amazon US Niche (2026) - Flapen"
---
# **kenra 13 hairspray**
**Worth a look**
Shows searches that convert (23.9% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 52Growth 54Conversion 100Competition 0Returns 100Price range 80Avg price 93Brand share 0Review moat 39Quality gap 33
**Conversion**
**Incredible****23.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.48–$39.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$327K**
$327K/yr · 62K searches
**Review moat**
**Okay****2,573.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenra 13 hairspray is a $327K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenra 13 hairspray market data**
- **Units sold / yr**
- **15K–20K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$332K–$443K**
- units × avg price
- **Conversion rate**
- **23.9%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Kenra Professional76% - Kenra24%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kenra-13-hairspray/trend)
## **Top kenra 13 hairspray search terms**
- **kenra perfect medium spray 13**12K/yr+27.4%18.9% conv. - **kenra 13 medium hair spray**11K/yr+19.6%23.8% conv. - **kenra 13**8K/yr+25.3%17.1% conv. - **kenra hairspray 13**8K/yr+28.4%22.0% conv. - **kenra medium hold hairspray**7K/yr+14.5%18.3% conv. - **kenra 13 hairspray**5K/yr+17.4%22.2% conv. - **kenra hair spray 13**4K/yr+30.7%24.7% conv. - **kenra perfect medium spray**3K/yr+65.3%18.0% conv. - **kenra medium hold hairspray 13**2K/yr+33.6%27.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kenra-13-hairspray/search-terms)
## **Top kenra 13 hairspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$65K40%$131K60%$196K80%$261K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz**Kenra Professional**$19.23**4.5★7,273 rev](https://www.amazon.com/dp/B000GAD510) [2**Kenra Professional Perfect Medium Spray 13 80% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz**Kenra**$19.96**4.5★2,008 rev](https://www.amazon.com/dp/B003HN0S4A) [3**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | Travel 1.5 oz**Kenra**$9.48**4.6★671 rev](https://www.amazon.com/dp/B004GXTEFE) [4**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz (2-Pack)**Kenra**$39.93**4.6★341 rev](https://www.amazon.com/dp/B01DDGYX5K)
### **Newest**
by launch date
[**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz (2-Pack)**Kenra**$39.93**341 rev12y ago](https://www.amazon.com/dp/B01DDGYX5K) [**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | Travel 1.5 oz**Kenra**$9.48**671 rev17y ago](https://www.amazon.com/dp/B004GXTEFE) [**Kenra Professional Perfect Medium Spray 13 80% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz**Kenra**$19.96**2,008 rev18y ago](https://www.amazon.com/dp/B003HN0S4A) [**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz**Kenra Professional**$19.23**7,273 rev22y ago](https://www.amazon.com/dp/B000GAD510)
### **Trending**
90-day click momentum
[**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | Travel 1.5 oz**Kenra**$9.48**4.6★**▲ 51%**](https://www.amazon.com/dp/B004GXTEFE) [**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz (2-Pack)**Kenra**$39.93**4.6★**— 4%**](https://www.amazon.com/dp/B01DDGYX5K) [**Kenra Professional Perfect Medium Spray 13 80% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz**Kenra**$19.96**4.5★**— 3%**](https://www.amazon.com/dp/B003HN0S4A) [**Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz**Kenra Professional**$19.23**4.5★**— 4%**](https://www.amazon.com/dp/B000GAD510)
## **What buyers say about kenra 13 hairspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great Product”*
**Smell**12%
*“It's light and smells alright”*
**Hair Styling**12%
*“Great hair spray”*
**Adhesion/Stickiness**10%
*“Holds without being sticky or stiff”*
**Weight Light**8%
*“Not too heavy”*
**Value For Money**7%
*“Good bargain on this product”*
**Suitability Straight Hair**5%
*“Great hairspray that keeps hair in place with out the weight”*
**Stiffness**3%
*“Doesnt make my hair stiff or sticky”*
**Ease Of Use**3%
*“is easy to comb through”*
**Soft Feel**3%
*“Keeps hair soft”*
### **What buyers complain about **
**Smell**25%
*“Scent is strong”*
**Functionality-Overall**12%
*“didn't work”*
**Value For Money**12%
*“This is an expensive product to have these things happen”*
**Hair Related**12%
*“This product did not have an adequate hold for my hair”*
**Quality-Overall**9%
*“Not returnable, poor quality for a Kenra product”*
**Grip**6%
*“Doesn't provide any hold let alone a medium hold”*
**Suitability Short Hair**5%
*“It doesnt hold my hair”*
**Strength**3%
*“it is too strong for most scalps”*
**Adhesion/Stickiness**1%
*“Its extremely sticky”*
**Suitability Long Hair**1%
*“about 10 mins later my hair goes FLAT”*
## **Common questions**
- **Is kenra 13 hairspray profitable to sell on Amazon United States?**
- The niche generates $327K/yr across 4 tracked products. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the kenra 13 hairspray niche?**
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kenra 13 hairspray?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for kenra 13 hairspray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kenra 13 hairspray niche?**
- Listings span $9.48–$39.93; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.
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