---
title: "Keana Rice Mask — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keana-rice-mask"
last_updated: "2026-08-11T12:38:40.768Z"
locale: en
meta:
description: "Niche score 40/100 · $120K/yr market · 162K searches/yr · $24.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $120K/yr market · 162K searches/yr · $24.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keana Rice Mask — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **keana rice mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 37Competition 8Returns 96Price range 90Avg price 95Brand share 0Review moat 64Quality gap 62
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.11–$46.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****932.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$120K**
$120K/yr · 162K searches
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, keana rice mask is a $120K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keana rice mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,895**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Generic37% - 毛穴撫子22% - Hoshisu21% - Keana18% - GASHINA STORY2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -14.3% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/keana-rice-mask/trend)
## **Top keana rice mask search terms**
- **keana rice mask**52K/yr-12.4%3.3% conv. - **japanese rice mask**20K/yr+5.1%3.0% conv. - **keana rice pack**28K/yr-38.0%1.9% conv. - **keana**11K/yr+42.4%1.2% conv. - **nadeshiko**16K/yr-2.8%0.2% conv. - **keana nadeshiko**4K/yr-26.6%0.6% conv. - **ishizawa keana rice face pack**8K/yr-24.7%4.2% conv. - **japanese rice face mask**4K/yr+24.8%4.9% conv. - **rice mask japan**4K/yr-14.9%2.2% conv. - **keana rice pack japan**4K/yr-55.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/keana-rice-mask/search-terms)
## **Top keana rice mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care**Generic**$25.97**4.8★11 rev](https://www.amazon.com/dp/B0GXQPBQR1) [2**Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan**Hoshisu**$15.11**4.6★400 rev](https://www.amazon.com/dp/B0D7369B9V) [3**Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing**毛穴撫子**$13.11**4.5★7,662 rev](https://www.amazon.com/dp/B018FM03CO) [4**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**4.3★10 rev](https://www.amazon.com/dp/B0GRPLB4KQ) [5**Japanese Rice Mask Bundle (2-in-1) - 170g Cream Wash-Off + 10 Sheet Masks - Pore Minimizing & Deep Hydrating Kit with Rice Ferment Bran Oil & Ceramides for Smooth Plump & Glowing Skin**Generic**$35.08**5.0★3 rev](https://www.amazon.com/dp/B0GXR3QGMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japanese Rice Mask Bundle (2-in-1) - 170g Cream Wash-Off + 10 Sheet Masks - Pore Minimizing & Deep Hydrating Kit with Rice Ferment Bran Oil & Ceramides for Smooth Plump & Glowing Skin**Generic**$35.08**3 rev2mo ago](https://www.amazon.com/dp/B0GXR3QGMF) [**Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care**Generic**$25.97**11 rev2mo ago](https://www.amazon.com/dp/B0GXQPBQR1) [**Japanese Rice Face Mask Sheet 10 Pieces Deep Hydrating & Pore Minimizing Facial Mask with Fermented Sake Bran Oil & Ceramides for Smooth Plump Bouncy & Glowing Skin Daily Home Spa Care**Generic**$13.47**0 rev2mo ago](https://www.amazon.com/dp/B0GXQFQFPY) [**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**10 rev4mo ago](https://www.amazon.com/dp/B0GRPLB4KQ) [**Rice Face Pack Water Brightening 170g Pore Tightening Deep Hydration & Skin-Softening Treatment Japanese Beauty -Beauty Face Mask Viral Face Masks**Generic**$28.74**4 rev5mo ago](https://www.amazon.com/dp/B0GMLJ6LD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese Rice Mask Bundle (2-in-1) - 170g Cream Wash-Off + 10 Sheet Masks - Pore Minimizing & Deep Hydrating Kit with Rice Ferment Bran Oil & Ceramides for Smooth Plump & Glowing Skin**Generic**$35.08**5.0★**▲ 212%**](https://www.amazon.com/dp/B0GXR3QGMF) [**Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care**Generic**$25.97**4.8★**▲ 212%**](https://www.amazon.com/dp/B0GXQPBQR1) [**Japanese Rice Face Mask Sheet 10 Pieces Deep Hydrating & Pore Minimizing Facial Mask with Fermented Sake Bran Oil & Ceramides for Smooth Plump Bouncy & Glowing Skin Daily Home Spa Care**Generic**$13.47**0.0★**▲ 211%**](https://www.amazon.com/dp/B0GXQFQFPY) [**Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing**毛穴撫子**$13.11**4.5★**▲ 119%**](https://www.amazon.com/dp/B018FM03CO) [**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**4.3★**▲ 87%**](https://www.amazon.com/dp/B0GRPLB4KQ)
**~~View all trending →~~**
## **What buyers say about keana rice mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Good hydration mask”*
**Soft Feel**22%
*“Love how it makes my skin feel soft”*
**Suitability Dry Skin**9%
*“Visibly moisturizes skin”*
**Suitability Combination Skin**8%
*“For a perfect skin”*
**Quality-Overall**7%
*“Amazing hair product”*
**Value For Money**5%
*“Great value”*
**Brightness/Shine/Glow**4%
*“I've noticed my face seems brighter”*
**Ease Of Use**3%
*“Simple and easy to use face mask”*
**Allergies**2%
*“Hydrates, no irritation”*
**Hair Growth**2%
*“gives volume and shiny hair”*
### **What buyers complain about **
**Moist/Dry**16%
*“I wont reach for this as the watery consistency exacerbates the dryness”*
**Skin Health**10%
*“Very harsh on sensitive skin”*
**Allergies**10%
*“she said it burned”*
**Alcohol Content**6%
*“It doesn't have alcohol that makes it hard to use”*
**Size-Overall**6%
*“For me, the mask is a bit small, failing to fully cover the sides of my face”*
**Instructions/User Manual/Troubleshooting**6%
*“High price and no instructions in English”*
**Hard Feel**4%
*“Harsh”*
**Symptom Reduction**3%
*“no lasting improvement after one day”*
**Value For Money**3%
*“High Price for Average Mask”*
**Suitability Dry Skin**3%
*“If my skin is already feeling dry”*
### **Top return reasons **
**Value For Money**18%
**Advertised Vs Actual Product**16%
**Leak-Proof**13%
**Smell**6%
**Dilute/Watery**6%
**Texture/Consistency-Overall**4%
**Natural Ingredients**3%
**Ingredients-Overall**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is keana rice mask profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 10 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the keana rice mask niche?**
- 5 brands and 64 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keana rice mask?**
- Top complaints mined from reviews: Moist/Dry, Skin Health, Allergies. The return rate is 0.7%.
- **What does it cost to enter the keana rice mask niche?**
- Listings span $13.11–$46.60; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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