---
title: "Trend — kat von d - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kat-von-d/trend"
last_updated: "2026-08-11T21:42:37.455Z"
locale: en
meta:
  description: "Niche score 48/100 · $65K/yr market · 233K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $65K/yr market · 233K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — kat von d - Flapen"
---

# **kat von d**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 25Conversion 16Competition 84Returns 82Price range 85Avg price 92Brand share 0Review moat 91Quality gap 57

**Avg price**

**Great****$21.84**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****179.65**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.04–$71.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$65K**

$65K/yr · 233K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend