---
title: "Kat Von D — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kat-von-d"
last_updated: "2026-08-11T17:38:00.358Z"
locale: en
meta:
description: "Niche score 48/100 · $65K/yr market · 233K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $65K/yr market · 233K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kat Von D — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **kat von d**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 16Competition 84Returns 82Price range 85Avg price 92Brand share 0Review moat 91Quality gap 57
**Avg price**
**Great****$21.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****179.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.04–$71.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$65K**
$65K/yr · 233K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kat von d is a $65K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kat von d market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$87K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,433**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **27%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**5 **▲rising
**Sellers**
**213**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 67%
**Open market**
**0%**
- Kat Von D65% - KVD29% - Strike King4% - Plano2% - Generic1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kat-von-d/trend)
## **Top kat von d search terms**
- **kat von d**42K/yr-3.6%0.5% conv. - **kat von d foundation**38K/yr-5.9%1.0% conv. - **kvd**25K/yr+43.0%0.7% conv. - **kvd good apple foundation**23K/yr-5.4%1.4% conv. - **kvd foundation**29K/yr-1.2%1.4% conv. - **good apple foundation**20K/yr+1.7%1.6% conv. - **kvd beauty**22K/yr+5.3%0.4% conv. - **kat von d makeup**21K/yr-25.1%1.1% conv. - **kat von d lock it foundation**5K/yr-3.2%1.1% conv. - **kvd makeup**4K/yr+0.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kat-von-d/search-terms)
## **Top kat von d products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Medium 042**KVD**$21.27**4.4★34 rev](https://www.amazon.com/dp/B0CCPL94NZ) [2**KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Tan 068**KVD**$15.38**4.4★19 rev](https://www.amazon.com/dp/B0CCPM1GFY) [3**KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Tan 074**Kat Von D**$10.41**4.6★32 rev](https://www.amazon.com/dp/B0CCPN1CQL) [4**KVD Beauty Good Apple Lightweight Full-Coverage Cream Foundation Balm Medium 039**Kat Von D**$27.40**4.4★34 rev](https://www.amazon.com/dp/B0CCPCNMWR) [5**KVD Beauty Good Apple Lightweight Full-Coverage Cream Foundation Balm Medium 036**Kat Von D**$28.06**4.4★16 rev](https://www.amazon.com/dp/B0CCPG3R3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KVD Beauty Good Apple Full-Coverage Serum Foundation Non-Comedogenic Liquid Ambato Pore-Blurring Long Wear (Medium 036)**Kat Von D**$29.49**34 rev3mo ago](https://www.amazon.com/dp/B0CCPM1HD2) [**KVD Beauty Good Apple Full Coverage Foundation**KVD**$24.84**34 rev1y ago](https://www.amazon.com/dp/B0CCPKYW4N) [**KVD Beauty Everlasting Hyperlight Vegan Transfer-Proof Liquid Lipstick Ghost Bloom**Kat Von D**$22.07**7 rev2y ago](https://www.amazon.com/dp/B0CCPL17V3) [**KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Medium 042**KVD**$21.27**34 rev2y ago](https://www.amazon.com/dp/B0CCPL94NZ) [**KVD Beauty Good Apple Non-Comedogenic Full-Coverage Serum Foundation Tan 068**KVD**$15.38**19 rev2y ago](https://www.amazon.com/dp/B0CCPM1GFY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KVD Beauty Good Apple Full Coverage Foundation**KVD**$24.84**4.4★**▲ 255%**](https://www.amazon.com/dp/B0CCPKYW4N) [**KVD Beauty Good Apple Full-Coverage Serum Foundation Non-Comedogenic Liquid Ambato Pore-Blurring Long Wear (Medium 036)**Kat Von D**$29.49**4.4★**▲ 254%**](https://www.amazon.com/dp/B0CCPM1HD2) [**Plano KVD Wormfile Signature Series Speedbag Small Black TPE Coated Fabric with Red Interior Water-Resistant Soft Fishing Storage for Baits & Worms**Plano**$14.99**4.6★**▲ 223%**](https://www.amazon.com/dp/B09G9N8PHX) [**KVD Beauty Good Apple Lightweight Full-Coverage Cream Foundation Balm Medium 036**Kat Von D**$28.06**4.4★**▲ 205%**](https://www.amazon.com/dp/B0CCPG3R3S) [**KVD Beauty Everlasting Hyperlight Vegan Transfer-Proof Liquid Lipstick Ghost Bloom**Kat Von D**$22.07**4.6★**▲ 179%**](https://www.amazon.com/dp/B0CCPL17V3)
**~~View all trending →~~**
## **What buyers say about kat von d**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**20%
*“Good coverage”*
**Quality-Overall**9%
*“I have to say these are built well”*
**Color**7%
*“Perfect color”*
**Value For Money**7%
*“Good value for the money”*
**Soft Feel**6%
*“Creamy and dreamy”*
**Suitability Combination Skin**6%
*“Matches my skin tone perfectly”*
**Smell**5%
*“Smells amazing”*
**Weight Light**4%
*“It wasnt heavy”*
**Eyelash Quality**4%
*“It makes my lashes look incredible”*
**Ease Of Use**3%
*“it goes on very easily”*
### **What buyers complain about **
**Moist/Dry**31%
*“Dried Out”*
**Color**8%
*“the color was completely off this time”*
**Product Condition**6%
*“who knows how old it is or if it has been used”*
**Smell**5%
*“doesnt smell good”*
**Size-Overall**4%
*“It wouldn't buy again i'm very s*** Size of product has shrunk”*
**Value For Money**4%
*“Not too great for the price”*
**Durability**4%
*“Doesnt quite hold up like wanted”*
**Water Resistance**3%
*“Barely worked and is not waterproof as the advertising states”*
**Eyeliner Quality**3%
*“However, The liner I received is completely dried out”*
**Functionality-Overall**3%
*“Didnt work out for me unfortunately:(”*
### **Top return reasons **
**Moist/Dry**31%
**Color**22%
**Size-Overall**9%
**Advertised Vs Actual Product**8%
**Eyeliner Quality**7%
**Functionality-Overall**4%
**Product Condition**3%
**Value For Money**2%
**Defective Material/Parts**1%
**Water Resistance**1%
## **Common questions**
- **Is kat von d profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 62 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the kat von d niche?**
- 5 brands and 213 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kat von d?**
- Top complaints mined from reviews: Moist/Dry, Color, Product Condition. The return rate is 1.6%.
- **When does demand for kat von d peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the kat von d niche?**
- Listings span $7.04–$71.99; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.
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