---
title: "Karat Gel Tanning Lotion — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/karat-gel-tanning-lotion"
last_updated: "2026-08-11T12:32:19.437Z"
locale: en
meta:
description: "Niche score 35/100 · $16K/yr market · 15K searches/yr · $20.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $16K/yr market · 15K searches/yr · $20.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Karat Gel Tanning Lotion — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **karat gel tanning lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 4Conversion 59Competition 12Returns 93Price range 95Avg price 88Brand share 0Review moat 57Quality gap 45
**Price range**
**Incredible****$14.94–$28.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,236.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$16K**
$16K/yr · 15K searches
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, karat gel tanning lotion is a $16K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **karat gel tanning lotion market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#835**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Pro Tan94% - ProTan3% - Carroten3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
1K600Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/karat-gel-tanning-lotion/trend)
## **Top karat gel tanning lotion search terms**
- **beaches and cream tanning lotion**8K/yr-28.9%7.8% conv. - **karat gel tanning lotion**2K/yr-42.6%0.7% conv. - **body butter karat gel accelerator tanning bed lotion**3K/yr-62.7%1.0% conv. - **karat tanning lotion**809/yr-38.5%1.0% conv. - **karat gel**638/yr-60.7%0.0% conv. - **body butter karat gel**833/yr-75.8%1.8% conv. - **karat gel tanning lotion body butter**141/yr-50.0%0.0% conv. - **body butter karat gel accelerator tanning lotion**75/yr-37.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/karat-gel-tanning-lotion/search-terms)
## **Top karat gel tanning lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$5K45%$7K60%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beaches & Crme Black Butter DHA & Tyrosine 8.5oz**Pro Tan**$17.33**4.5★464 rev](https://www.amazon.com/dp/B08L42YQBG) [2**ProTan BEACHES and CREME Tanning Lotion Butter (8.5 ounce) indoor tanning lotion**Pro Tan**$17.02**4.5★390 rev](https://www.amazon.com/dp/B07NPTKP16) [3**Beaches & Creme Sizzling Hot Tanning Butter 8.5oz**Pro Tan**$18.77**4.4★342 rev](https://www.amazon.com/dp/B08RZ67JTK) [4**Beaches & Crme All-In Intensifying Tanning Serum 8.5oz**Pro Tan**$17.91**4.4★227 rev](https://www.amazon.com/dp/B09KHMRH8N) [5**Pro Tan Beaches & Crme Pomegranate Dark Tanning Butter with Intensifiers including Tyrosine 8.5oz**Pro Tan**$24.26**4.5★120 rev](https://www.amazon.com/dp/B0CN4WWL1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beaches & Crme Coconut Ultra Rich Intense Hydrating Bronzing Butter 8.5oz**Pro Tan**$23.14**9 rev9mo ago](https://www.amazon.com/dp/B0FW73Y8VL) [**Pro Tan Beaches & Crme Pomegranate Dark Tanning Butter with Intensifiers including Tyrosine 8.5oz**Pro Tan**$24.26**120 rev2y ago](https://www.amazon.com/dp/B0CN4WWL1P) [**Beaches & Creme Ultra Rich Tan Extending Moisturizer 9.5oz**Pro Tan**$14.94**35 rev3y ago](https://www.amazon.com/dp/B0B8T3257N) [**Beaches & Crme All-In Intensifying Tanning Serum 8.5oz**Pro Tan**$17.91**227 rev4y ago](https://www.amazon.com/dp/B09KHMRH8N) [**ProTan Beaches & Crme Hemp Dark Tanning Gelee 8.5 oz**ProTan**$19.00**22 rev5y ago](https://www.amazon.com/dp/B093TLDW1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beaches & Crme Coconut Ultra Rich Intense Hydrating Bronzing Butter 8.5oz**Pro Tan**$23.14**4.7★**▲ 125%**](https://www.amazon.com/dp/B0FW73Y8VL) [**Pro Tan Beaches & Crme Pomegranate Dark Tanning Butter with Intensifiers including Tyrosine 8.5oz**Pro Tan**$24.26**4.5★**▲ 12%**](https://www.amazon.com/dp/B0CN4WWL1P) [**Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz**Carroten**$28.50**4.3★**— 6%**](https://www.amazon.com/dp/B00I51885U) [**Beaches & Crme Black Butter DHA & Tyrosine 8.5oz**Pro Tan**$17.33**4.5★**— 1%**](https://www.amazon.com/dp/B08L42YQBG) [**Beaches & Creme Ultra Rich Tan Extending Moisturizer 9.5oz**Pro Tan**$14.94**4.8★**— 0%**](https://www.amazon.com/dp/B0B8T3257N)
**~~View all trending →~~**
## **What buyers say about karat gel tanning lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“doesnt smell too bad”*
**Color**13%
*“Add a boost of color”*
**Quality-Overall**11%
*“Impressive tanning”*
**Efficiency**10%
*“It works really well”*
**Suitability Combination Skin**7%
*“works great for a dark natural tan”*
**Value For Money**5%
*“its worth the money”*
**Brightness/Shine/Glow**4%
*“gives my skin a beautiful glow”*
**Suitability Hot Weather**3%
*“summery kind of warm”*
**Suitability Colored Hair**3%
*“It enhances your color as your tan”*
**Moist/Dry**3%
*“Good moisturizer”*
### **What buyers complain about **
**Stain Resistance**14%
*“Will stain clothes”*
**Functionality-Overall**12%
*“I seen no results”*
**Oily/Greasy**8%
*“Makes you feel very oily”*
**Color**8%
*“No change in color”*
**Allergies**8%
*“Allergic reaction”*
**Smell**7%
*“Weird smell, not that great”*
**Value For Money**5%
*“not worth the cost”*
**Advertised Vs Actual Product**4%
*“read the rest of the info that wasnt mentioned on the advertisement”*
**Product Condition**3%
*“product had been used”*
**Quality-Overall**2%
*“Garbage product”*
### **Top return reasons **
**Leak-Proof**15%
**Functionality-Overall**14%
**Smell**12%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Stain Resistance**7%
**Oily/Greasy**5%
**Value For Money**5%
**Color**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is karat gel tanning lotion profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the karat gel tanning lotion niche?**
- 3 brands and 17 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in karat gel tanning lotion?**
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Oily/Greasy. The return rate is 1.1%.
- **When does demand for karat gel tanning lotion peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the karat gel tanning lotion niche?**
- Listings span $14.94–$28.50; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 1,236 reviews — the moat a new listing must climb.
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