---
title: "Kajal Eyeliner Pen Gel — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kajal-eyeliner-pen-gel"
last_updated: "2026-08-11T14:18:20.401Z"
locale: en
meta:
description: "Niche score 49/100 · $48K/yr market · 102K searches/yr · $12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $48K/yr market · 102K searches/yr · $12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kajal Eyeliner Pen Gel — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **kajal eyeliner pen gel**
**Skip it**
Soft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 3Conversion 46Competition 64Returns 74Price range 67Avg price 56Brand share 69Review moat 52Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.87–$33.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,419.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$48K**
$48K/yr · 102K searches
**Growth**
**Bad****-43.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, kajal eyeliner pen gel is a $48K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kajal eyeliner pen gel market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**30%**
- MISS ROSE M32% - Generic10% - Zena Makeup8% - Bekoeen7% - Charunee7% - tarte7%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -43.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Apr · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kajal-eyeliner-pen-gel/trend)
## **Top kajal eyeliner pen gel search terms**
- **zena makeup**17K/yr+149.7%2.8% conv. - **miss rose eyeliner**14K/yr-43.7%5.7% conv. - **miss rose**8K/yr-30.1%0.4% conv. - **miss rose makeup**4K/yr+35.7%1.2% conv. - **miss rose makeup kit**6K/yr-12.3%1.0% conv. - **kaely eyeliner**4K/yr-51.0%5.0% conv. - **bisutang eye liner**3K/yr-60.8%7.1% conv. - **miss rose professional makeup**3K/yr-45.8%0.9% conv. - **miss rose waterproof eyeliner**6K/yr-55.0%1.1% conv. - **zena eyeliner**6K/yr-82.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kajal-eyeliner-pen-gel/search-terms)
## **Top kajal eyeliner pen gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MISS ROSE M Gel Eyeliner 2 Pcs Black Eyeliner Pencils delineador de ojos contra el agua Easy to Use Eye Makeup for Women (Black Pack of 2)**MISS ROSE M**$7.90**3.8★3,457 rev](https://www.amazon.com/dp/B09SNYKG9M) [2**Eye & Cheek Highlighting Palette - 4-in-1 Contour Kit with Matte & Shimmer Shades for Eyes Cheeks Glow & Definition Beginner-Friendly Long-Lasting & Travel-Ready**Generic**$9.85**3.7★59 rev](https://www.amazon.com/dp/B0GCSGHNNP) [3**Eye & Cheek Palette - Eyeshadow and Highlighter Makeup Eye Shadow Palettes Multifunctional Makeup Palettes Contour Kit Shimmer Glow Face Highlighter Palette for Women Face Natural Glow Contour Powder**Bekoeen**$9.94**4.1★17 rev](https://www.amazon.com/dp/B0G7HDNX6X) [4**4-In-1 Eye & Cheek Palette Blush Highlighter with 1 PCS Brush**Charunee**$10.11**4.4★6 rev](https://www.amazon.com/dp/B0GCYJ8DH8) [5**MISS ROSE M Gel Eyeliner Black Eyeliner Pencils delineador de ojos contra el agua Easy to Use Eye Makeup for Women (Black)**MISS ROSE M**$6.03**3.8★3,457 rev](https://www.amazon.com/dp/B09D3MLMLZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tarte glow wardrobe highlighting eye & cheek palette Highlighter Blush Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow Vegan & Cruelty Free full size**tarte**$33.76**146 rev3mo ago](https://www.amazon.com/dp/B0GDW9HHSC) [**Zena Makeup Eyeliner Eyeliner Stamp for Winged Eyes Double Head Waterproof Liquid Eyeliner Stamp Pen Long Lasting Smudge Proof Easy Eye Makeup Tool for Beginners (Black+Brown)**Zena Makeup**$13.74**16 rev4mo ago](https://www.amazon.com/dp/B0GSJL8GLS) [**Zena Makeup Eyeliner Eyeliner Stamp for Winged Eyes Double Head Waterproof Liquid Eyeliner Stamp Pen Long Lasting Smudge Proof Easy Eye Makeup Tool for Beginners (Black)**Zena Makeup**$11.37**16 rev4mo ago](https://www.amazon.com/dp/B0GSJGXYRM) [**Zena Makeup Eyeliner Eyeliner Stamp for Winged Eyes Double Head Waterproof Liquid Eyeliner Stamp Pen Long Lasting Smudge Proof Easy Eye Makeup Tool for Beginners (Brown)**Zena Makeup**$10.82**16 rev4mo ago](https://www.amazon.com/dp/B0GSJQ2S18) [**Pakivs Eye & Cheek Palette - Eyeshadow and Highlighter All in One Makeup**Pakivs**$8.21**7 rev4mo ago](https://www.amazon.com/dp/B0GQLPX99Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eyes & Cheeks Makeup Palette - 4-in-1 Eyeshadow Blush Highlighter & Bronzer with Smooth Velvet Texture that Blends Easy Travel-Friendly Full Face Makeup Kit Perfect Palette Gift for Women**NUNUDA**$18.97**3.7★**▲ 391%**](https://www.amazon.com/dp/B0G7HWWBXJ) [**tarte glow wardrobe highlighting eye & cheek palette Highlighter Blush Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow Vegan & Cruelty Free full size**tarte**$33.76**4.5★**▲ 389%**](https://www.amazon.com/dp/B0GDW9HHSC) [**4-In-1 Eye & Cheek Palette Blush Highlighter with 1 PCS Brush**Charunee**$10.11**4.4★**▲ 389%**](https://www.amazon.com/dp/B0GCYJ8DH8) [**Eye & Cheek Highlighting Palette - 4-in-1 Contour Kit with Matte & Shimmer Shades for Eyes Cheeks Glow & Definition Beginner-Friendly Long-Lasting & Travel-Ready**Generic**$9.85**3.7★**▲ 386%**](https://www.amazon.com/dp/B0GCSGHNNP) [**Eye & Cheek Palette - Eyeshadow and Highlighter Makeup Face Highlighter Palette for Women Multitasking Blush Highlighting Eye & Cheek Palette 4-In-1Makeup Palettes Kit Natural Glow Contour Powder**Kubot**$12.75**3.7★**▲ 379%**](https://www.amazon.com/dp/B0FSJ57QTD)
**~~View all trending →~~**
## **What buyers say about kajal eyeliner pen gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Colors are beautiful”*
**Quality-Overall**10%
*“Excellent quality”*
**Brightness/Shine/Glow**8%
*“give a nice glow”*
**Ease Of Use**6%
*“Goes on easy”*
**Soft Feel**5%
*“it is soft”*
**Value For Money**4%
*“very affordable”*
**Eyeliner Quality**4%
*“Overall, its an average eyelinernit works fine for daily use”*
**Ease Of Application**4%
*“Easy to apply”*
**Durability**2%
*“Wonderful stays all day”*
**Suitability Combination Skin**2%
*“blend out easily on the skin”*
### **What buyers complain about **
**Color**13%
*“Colors are dull”*
**Smudge Resistance**11%
*“Smudges”*
**Quality-Overall**8%
*“Not the quality that I was expecting”*
**Durability**8%
*“Breaks easily”*
**Water Resistance**5%
*“NOT WATERPROOF”*
**Size-Overall**4%
*“Product is small”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Eyeliner Quality**3%
*“The eyeliner did smear”*
**Defective Material/Parts**3%
*“Came broken”*
**Ease Of Application**3%
*“so application sucks”*
### **Top return reasons **
**Color**25%
**Eyeliner Quality**15%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**8%
**Functionality-Overall**5%
**Quality-Overall**5%
**Brightness/Shine/Glow**4%
**Water Resistance**3%
**Size-Overall**3%
**Smudge Resistance**2%
## **Common questions**
- **Is kajal eyeliner pen gel profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 29 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -43.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the kajal eyeliner pen gel niche?**
- 18 brands and 21 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in kajal eyeliner pen gel?**
- Top complaints mined from reviews: Color, Smudge Resistance, Quality-Overall. The return rate is 2.0%.
- **When does demand for kajal eyeliner pen gel peak?**
- Demand peaks in Feb–Apr; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the kajal eyeliner pen gel niche?**
- Listings span $5.87–$33.76; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 1,419 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)