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expectations by completely straightening my hair",{"topic":718,"percentOfMentions":719,"verbatims":720},"Smell",0.0581,[721,722,723],"There is no strong smell","the chocolate scent is a wonderful bonus","The scent is pleasant",{"topic":725,"percentOfMentions":726,"verbatims":727},"Moist\u002FDry",0.0467,[728,729,730],"Affordable hydration","Incredible Hydration – My Hair Feels So Soft","It left my hair smooth, shiny, and deeply moisturized",{"topic":732,"percentOfMentions":733,"verbatims":734},"Brightness\u002FShine\u002FGlow",0.0379,[735,736,737],"adds shine without feeling heavy","Great smoothing and shine","it leaves a good shine",{"topic":739,"percentOfMentions":740,"verbatims":741},"Hair Growth",0.032799999999999996,[742,743,743],"helps strengthen hair","It helps reduce frizz",{"topic":745,"percentOfMentions":746,"verbatims":747},"Weight Light",0.0316,[748,749,750],"not heavy, and the results are noticeable","the results look amazing without feeling heavy","It feels light and very healthy",{"topic":752,"percentOfMentions":746,"verbatims":753},"Ease Of Use",[754,755,756],"Easy to use","much easier to manage after using it","the product goes on easily",[758,764,771,778,785,792,798,803,807,811],{"topic":718,"percentOfMentions":759,"verbatims":760},0.16949999999999998,[761,762,763],"Really strong smell","The smell is terrible","smelled like chocolate",{"topic":765,"percentOfMentions":766,"verbatims":767},"Hair Related",0.092,[768,769,770],"In fact, it made my hair thicker","This didnt do anything for my hair","Literally fried my clients hair off in 10 mins",{"topic":772,"percentOfMentions":773,"verbatims":774},"Durability",0.0862,[775,776,777],"did not last more than a few weeks","Does not last long","Dura poco",{"topic":779,"percentOfMentions":780,"verbatims":781},"Functionality-Overall",0.0661,[782,783,784],"Didn't work","Kinda bumbed it didnt work out","it didn't work for me",{"topic":786,"percentOfMentions":787,"verbatims":788},"Damage\u002FBurn Hair",0.0603,[789,790,791],"FYI burns eyes, nose, throat","Now I have a ton of hairs that stick up on the top of my head that are growing back from this product chemically damaging my hair","BEWARE: When you flat iron your hair with the product on, it releases fumes that will burn your eyes",{"topic":793,"percentOfMentions":794,"verbatims":795},"Leak-Proof",0.046,[796,797],"Second bottle had to get it replaced because first bottle dripped inside box","It arrived spilled\u002Fincomplete",{"topic":799,"percentOfMentions":794,"verbatims":800},"Breathability",[801,802],"I couldnt breathe","especially close to your face- do not breathe in",{"topic":697,"percentOfMentions":804,"verbatims":805},0.0345,[806],"it dried up my hair so much theres absolutely no straightening",{"topic":808,"percentOfMentions":804,"verbatims":809},"Symptom Reduction",[810],"Expected better results",{"topic":812,"percentOfMentions":813,"verbatims":814},"Allergies",0.0259,[815,816,817],"It felt like buildup or irritation from the product","Caused noticeable dandruff for me","otherwise it would irritate eyes",[819,821,824,826,828,830,832,834,837,838],{"reason":779,"pct":820},0.1617,{"reason":822,"pct":823},"Advertised Vs Actual Product",0.1507,{"reason":793,"pct":825},0.11380000000000001,{"reason":718,"pct":827},0.10880000000000001,{"reason":786,"pct":829},0.053899999999999997,{"reason":831,"pct":648},"Ingredients-Overall",{"reason":765,"pct":833},0.0429,{"reason":835,"pct":836},"Suitability Short Hair",0.0409,{"reason":711,"pct":836},{"reason":839,"pct":840},"Defective Material\u002FParts",0.0329,[842,845,850,854],{"term":169,"volume":843,"growthQoq":844,"conversionRate":674},16398,0.0986,{"term":846,"volume":847,"growthQoq":848,"conversionRate":849},"kachita",3281,-0.0012,0.0141,{"term":851,"volume":852,"growthQoq":853,"conversionRate":168},"cachita spell para cabello",1366,-0.7326,{"term":855,"volume":856,"growthQoq":857,"conversionRate":168},"kachita spell hair treatment",54,-0.5,[859,865,870,876,881,886],{"title":860,"href":861,"score":208,"verdict":862,"marketSize":863,"growth90":864},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":866,"href":867,"score":208,"verdict":862,"marketSize":868,"growth90":869},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":871,"href":872,"score":208,"verdict":873,"marketSize":874,"growth90":875},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":877,"href":878,"score":208,"verdict":862,"marketSize":879,"growth90":880},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":882,"href":883,"score":208,"verdict":873,"marketSize":884,"growth90":885},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":887,"href":888,"score":889,"verdict":862,"marketSize":890,"growth90":891},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]