---
title: "Kaba — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kaba"
last_updated: "2026-08-11T16:43:03.910Z"
locale: en
meta:
description: "Niche score 40/100 · $123K/yr market · 186K searches/yr · $45.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $123K/yr market · 186K searches/yr · $45.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kaba — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **kaba**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 18Competition 14Returns 98Price range 94Avg price 95Brand share 0Review moat 86Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$25.94–$101.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****272.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$123K**
$123K/yr · 186K searches
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, kaba is a $123K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kaba market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$114K–$137K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,534**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- D'Luchi51% - Generic35% - Ritual Botanico12% - ANYELUZ2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kaba/trend)
## **Top kaba search terms**
- **kaba**101K/yr-21.1%0.9% conv. - **kaba shampoo**36K/yr-31.3%1.6% conv. - **shampoo kaba**13K/yr+13.4%1.3% conv. - **kaba shampoo de cebolla**16K/yr+14.0%1.2% conv. - **shampoo kaba de cebolla**5K/yr+68.7%1.1% conv. - **kaba hair products**3K/yr+74.3%0.4% conv. - **productos kaba para el cabello**3K/yr+96.8%0.4% conv. - **shampoo de cebolla kaba**3K/yr+92.6%0.7% conv. - **kaba kit**6K/yr-44.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kaba/search-terms)
## **Top kaba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kit Crecimiento Intensivo y Reparacin: Shampoo de Cebolla Biomascarilla Capilar Acondicionador para Cabello Tratamiento Repolarizador Tnico Capilar Crecimiento Intensivo (5 productos+Obsequio)**Generic**$101.28**4.7★58 rev](https://www.amazon.com/dp/B0FHBNPF8P) [2**DLuchi Hair Treatment Kit for Growth & Intense Care Set of 3 - Complete Hair Care Set with Bag Includes Red Onion Shampoo & Hair Tonic.**D'Luchi**$78.30**4.5★67 rev](https://www.amazon.com/dp/B0CSZ99M5M) [3**KIT 5 Crecimiento Acelerado y Ultra Reparador S.O.S: Shampoo de Cebolla Mascarilla para el Cabello Acondicionador Intensivo PLEX DUO Termoprotector para Cabello + Caja Regalo + Obsequio Trendy**Ritual Botanico**$74.55**4.5★333 rev](https://www.amazon.com/dp/B0F27C17KT) [4**Kaba Tonic Hair Growth Serum - Hair Growth Products Hair Loss Treatments for Women Growth Accelerator Regrowth Treatment Control Excessive Oil - 1 Oz**D'Luchi**$30.62**4.3★38 rev](https://www.amazon.com/dp/B0B3593SFR) [5**Kaba Eyelash Growth Serum for Longer Thicker & Stronger Eyelashes with Essential Oils. Dermatologist Tested. Includes Makeup Remover Oil - Improved Formula**D'Luchi**$32.47**4.4★154 rev](https://www.amazon.com/dp/B0BF8RH21R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kit Crecimiento Intensivo y Reparacin: Shampoo de Cebolla Biomascarilla Capilar Acondicionador para Cabello Tratamiento Repolarizador Tnico Capilar Crecimiento Intensivo (5 productos+Obsequio)**Generic**$101.28**58 rev1y ago](https://www.amazon.com/dp/B0FHBNPF8P) [**Shampoo de Cebolla | Con Romero Biotina y Argan Estimula el Crecimiento del Cabello Limpieza profunda del Cuero Cabelludo Reduce la Prdida del Cabello - Onin Shampoo - 500 mL**Generic**$28.43**2 rev1y ago](https://www.amazon.com/dp/B0FHBZC4J7) [**KIT 5 Crecimiento Acelerado y Ultra Reparador S.O.S: Shampoo de Cebolla Mascarilla para el Cabello Acondicionador Intensivo PLEX DUO Termoprotector para Cabello + Caja Regalo + Obsequio Trendy**Ritual Botanico**$74.55**333 rev1y ago](https://www.amazon.com/dp/B0F27C17KT) [**Ritual Botanico Ultra Reparador S.O.S Shampoo con Cebolla y Argn | Tratamiento Intensivo Plex con Banano Aguacate - Kit Colombiano**Ritual Botanico**$31.11**926 rev2y ago](https://www.amazon.com/dp/B0D5MW87KP) [**DLuchi Hair Treatment Kit for Growth & Intense Care Set of 3 - Complete Hair Care Set with Bag Includes Red Onion Shampoo & Hair Tonic.**D'Luchi**$78.30**67 rev2y ago](https://www.amazon.com/dp/B0CSZ99M5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kit Crecimiento Intensivo y Reparacin: Shampoo de Cebolla Biomascarilla Capilar Acondicionador para Cabello Tratamiento Repolarizador Tnico Capilar Crecimiento Intensivo (5 productos+Obsequio)**Generic**$101.28**4.7★**▲ 34%**](https://www.amazon.com/dp/B0FHBNPF8P) [**Shampoo de Cebolla | Con Romero Biotina y Argan Estimula el Crecimiento del Cabello Limpieza profunda del Cuero Cabelludo Reduce la Prdida del Cabello - Onin Shampoo - 500 mL**Generic**$28.43**3.0★**▲ 26%**](https://www.amazon.com/dp/B0FHBZC4J7) [**DLuchi Kaba Revitalizing Rosemary Shampoo with Red Onion for Thicker Fuller Stronger and Healthier Hair Free of Sulfates Dyes and Parabens - 7.8 Oz**D'Luchi**$33.00**4.6★**▲ 13%**](https://www.amazon.com/dp/B0B5B1PGC2) [**Anyeluz Onion Shampoo and Conditioner for Hair Growth with Biotin Salt and Paraben Free Hair Care Duo with Keratin and Botanical Extracts for Stronger Softer Hair**ANYELUZ**$25.94**4.5★**▲ 10%**](https://www.amazon.com/dp/B0CQPPC5PL) [**Kaba Eyelash Growth Serum for Longer Thicker & Stronger Eyelashes with Essential Oils. Dermatologist Tested. Includes Makeup Remover Oil - Improved Formula**D'Luchi**$32.47**4.4★**— 2%**](https://www.amazon.com/dp/B0BF8RH21R)
**~~View all trending →~~**
## **What buyers say about kaba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“This Brand is amazing”*
**Smell**20%
*“Smells delicious”*
**Hair Growth**14%
*“has many beneficial properties for hair”*
**Soft Feel**13%
*“My hair feels incredibly soft”*
**Moist/Dry**8%
*“Hydration for dry hair”*
**Cleansing**4%
*“What I love most is that it has a clean formula”*
**Brightness/Shine/Glow**4%
*“A very good kit to add shine to your hair”*
**Suitability Straight Hair**3%
*“Left my hair so shiny and smooth”*
**Ease Of Use**2%
*“The products are easy to use”*
**Lather**1%
*“lathers well”*
### **What buyers complain about **
**Advertised Vs Actual Product**37%
*“Doesnt do as promise”*
**Value For Money**17%
*“Product is not worth the high price”*
**Suitability Dry Skin**10%
*“left my hair dry with dandruff”*
**Ingredients-Overall**10%
*“Sulfate is listed as the second most ingredient, after water”*
**Smell**10%
*“No, you wont smell like lunch”*
**Quality-Overall**7%
*“Product isnt high quality”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Leak-Proof**13%
**Defective Material/Parts**10%
**Suitability Short Hair**8%
**Damage/Burn Hair**7%
**Functionality-Overall**7%
**Smell**7%
**Ingredients-Overall**6%
**Moist/Dry**6%
**Value For Money**6%
## **Common questions**
- **Is kaba profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the kaba niche?**
- 4 brands and 23 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kaba?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Suitability Dry Skin. The return rate is 0.4%.
- **When does demand for kaba peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the kaba niche?**
- Listings span $25.94–$101.28; the average listing price is $45.54 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.
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