---
title: "Products — just ingredients deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/just-ingredients-deodorant/products"
last_updated: "2026-08-11T15:55:08.621Z"
locale: en
meta:
  description: "Niche score 55/100 · $473K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $473K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — just ingredients deodorant - Flapen"
---

# **just ingredients deodorant**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 59Growth 37Conversion 83Competition 47Returns 87Price range 42Avg price 63Brand share 4Review moat 46Quality gap 88

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.56**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$473K**

$473K/yr · 391K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,877.29**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$9.01–$19.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Products