---
title: "Jurlique — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jurlique"
last_updated: "2026-08-11T20:45:27.443Z"
locale: en
meta:
description: "Niche score 45/100 · $48K/yr market · 23K searches/yr · $56.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $48K/yr market · 23K searches/yr · $56.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jurlique — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **jurlique**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 25Conversion 45Competition 58Returns 89Price range 82Avg price 91Brand share 0Review moat 97Quality gap 37
**Review moat**
**Incredible****58.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$56.80**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$24.95–$114.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$48K**
$48K/yr · 23K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, jurlique is a $48K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jurlique market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,661**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 97%
**Open market**
**0%**
- Jurlique100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jurlique/trend)
## **Top jurlique products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jurlique Moisture Replenishing Day Cream - 4.23 Fl Oz - Rich Face Moisturizer for Women for Dry Skin - Hydrating Facial Cream & Skincare - Australian Natural-Based Skincare**Jurlique**$95.95**4.7★177 rev](https://www.amazon.com/dp/B002K3P2DK) [2**Jurlique Purely Age-Defying Firming Face Oil - 1.69 Fl Oz - Anti-Aging Facial Oil for Women - For All Skin Types - Firming Face Oil & Skincare - Australian Natural-Based Skincare**Jurlique**$69.07**4.4★152 rev](https://www.amazon.com/dp/B00DRK72B0) [3**Jurlique Replenishing Cleansing Lotion - 6.76 Fl Oz - Gentle Facial Cleanser & Makeup Remover for Women - For Dry & Sensitive Skin - Nourishing Face Wash - Australian Natural-Based Skincare**Jurlique**$39.48**4.7★104 rev](https://www.amazon.com/dp/B07F6Z2BHP) [4**Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare**Jurlique**$82.01**4.3★29 rev](https://www.amazon.com/dp/B0GFDMSKP9) [5**Jurlique Radiant Skin Foaming Cleanser - 2.8 Fl Oz - Foaming Face Wash & Brightening Cleanser for Women - For All Skin Types - Pore Cleanser & Radiant Skincare - Australian Natural-Based Skincare**Jurlique**$32.64**4.4★106 rev](https://www.amazon.com/dp/B07F6YMX7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare**Jurlique**$82.01**29 rev4mo ago](https://www.amazon.com/dp/B0GFDMSKP9) [**Jurlique Nutri-Define Supreme Cleansing Foam - 3.38 Fl Oz - Foaming Facial Cleanser & Face Wash for Women - For Mature Aging Skin - Anti-Aging Cleanser & Skincare - Australian Natural-Based Skincare**Jurlique**$56.81**27 rev9mo ago](https://www.amazon.com/dp/B0DK92VFL4) [**Jurlique. Rare Rose Cream**Jurlique**$61.22**33 rev10mo ago](https://www.amazon.com/dp/B0C15T2KMP) [**Jurlique Rare Rose Face Oil - 1.01 Fl Oz - Hydrating Rose Face Oil for Women - For All Skin Types - Dry-Finish Facial Oil & Beauty Skincare - Australian Natural-Based Skincare**Jurlique**$48.78**7 rev1y ago](https://www.amazon.com/dp/B0DTK9BLPM) [**Jurlique Nutri-Define Supreme Restorative Rich Cream - 1.69 Fl Oz - Anti-Aging Face Cream for Women - For Aging Skin - Wrinkle Cream & Advanced Skincare - Australian Natural-Based Skincare**Jurlique**$114.06**29 rev1y ago](https://www.amazon.com/dp/B0DPNN13VH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jurlique. Rare Rose Cream**Jurlique**$61.22**4.8★**▲ 171%**](https://www.amazon.com/dp/B0C15T2KMP) [**Jurlique Exclusive Edition Rose Body Oil - 6.76 Fl Oz - Rose Body Oil & Massage Oil for Women - For All Skin Types - Moisturizing Body Skincare - Australian Natural-Based Skincare**Jurlique**$82.01**4.3★**▲ 138%**](https://www.amazon.com/dp/B0GFDMSKP9) [**Jurlique Rose Softening Body Lotion - 10.14 Fl Oz - Rose Body Lotion & Body Moisturizer for Women - For All Skin Types - Hydrating Lotion & Body Skincare - Australian Natural-Based Skincare**Jurlique**$49.36**4.3★**▲ 86%**](https://www.amazon.com/dp/B0746G3S2N) [**Jurlique Nutri-Define Supreme Cleansing Foam - 3.38 Fl Oz - Foaming Facial Cleanser & Face Wash for Women - For Mature Aging Skin - Anti-Aging Cleanser & Skincare - Australian Natural-Based Skincare**Jurlique**$56.81**4.8★**▲ 63%**](https://www.amazon.com/dp/B0DK92VFL4) [**Jurlique Moisture Replenishing Day Cream - 4.23 Fl Oz - Rich Face Moisturizer for Women for Dry Skin - Hydrating Facial Cream & Skincare - Australian Natural-Based Skincare**Jurlique**$95.95**4.7★**▲ 41%**](https://www.amazon.com/dp/B002K3P2DK)
**~~View all trending →~~**
## **What buyers say about jurlique**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“The scent is pleasant and pure”*
**Absorbency**9%
*“Absorbs well”*
**Suitability Oily Skin**9%
*“luxurious feel of this oil”*
**Moist/Dry**8%
*“Overall, its a simple, effective product that delivers on hydration and a pleasant sensory experience”*
**Suitability Combination Skin**7%
*“I also like that its suitable for all skin types”*
**Soft Feel**7%
*“This is a smooth”*
**Oily/Greasy**5%
*“Nice Oil”*
**Weight Light**4%
*“The oil is lightweight”*
**Quality-Overall**3%
*“the oils they use are great quality”*
**Ease Of Cleaning**3%
*“No excuses not to do your skincare routine with this easy to use cleanser”*
### **What buyers complain about **
**Value For Money**14%
*“Its a bit pricey”*
**Smell**5%
*“VERY strong floral scent”*
**Moist/Dry**5%
*“Expensive moisturizer”*
**Suitability Winter Weather**3%
*“cold winter left both of us with very dry skin”*
**Thickness**2%
*“not thick at all”*
**Allergies**2%
*“The rose fragrance is extremely strong and overpowering, it actually gave me a headache and aggravated my allergies”*
**Oily/Greasy**2%
*“sometimes it feels a bit oily if you put too much”*
**Residue**1%
*“if too much is used there is a greasy residue”*
### **Top return reasons **
**Smell**50%
**Advertised Vs Actual Product**14%
**Value For Money**5%
**Hard Feel**5%
**Ease Of Cleaning**5%
**Moist/Dry**5%
**Oily/Greasy**5%
**Skin Health**5%
**Motor Power**5%
**Size-Overall**2%
## **Common questions**
- **Is jurlique profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jurlique niche?**
- 1 brands and 6 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jurlique?**
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 1.3%.
- **When does demand for jurlique peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the jurlique niche?**
- Listings span $24.95–$114.06; the average listing price is $56.80 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.
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