---
title: "Jumbo Chapstick — $243K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jumbo-chapstick"
last_updated: "2026-08-11T16:43:43.410Z"
locale: en
meta:
description: "Niche score 52/100 · $243K/yr market · 297K searches/yr · $15.11 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $243K/yr market · 297K searches/yr · $15.11 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jumbo Chapstick — $243K/yr Amazon US Niche (2026) - Flapen"
---
# **jumbo chapstick**
**Worth a look**
Shows low returns (0.4%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Market size 45Growth 12Conversion 62Competition 73Returns 98Price range 81Avg price 75Brand share 15Review moat 45Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$3.77–$68.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.11**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$243K**
$243K/yr · 297K searches
**Review moat**
**Okay****2,036.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jumbo chapstick is a $243K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jumbo chapstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$227K–$302K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#550**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**4%**
- Poppy & Pout83% - Lip Smacker4% - Sol de Janeiro3% - Aquaphor3% - Palmer's2% - Treat2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jumbo-chapstick/trend)
## **Top jumbo chapstick search terms**
- **poppy and pout lip balm**101K/yr-32.3%6.9% conv. - **poppy and pout**70K/yr-24.5%5.2% conv. - **jumbo lip balm**28K/yr-13.4%1.1% conv. - **jumbo chapstick**16K/yr-23.9%1.4% conv. - **big lip balm**9K/yr-11.7%1.2% conv. - **giant chapstick**13K/yr-36.1%1.1% conv. - **big chapstick**9K/yr-21.2%2.3% conv. - **giant lip balm**7K/yr-23.2%0.8% conv. - **large lip balm**6K/yr-20.4%1.8% conv. - **poppy & pout**6K/yr-19.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jumbo-chapstick/search-terms)
## **Top jumbo chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$19K12%$29K16%$39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Poppy & Pout Sweet Mint A Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube**Poppy & Pout**$9.31**4.4★2,377 rev](https://www.amazon.com/dp/B08YH4LSMG) [2**Poppy & Pout Island Coconut Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube**Poppy & Pout**$9.63**4.4★2,377 rev](https://www.amazon.com/dp/B08YGXG7RZ) [3**Poppy & Pout Marshmallow Creme Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube**Poppy & Pout**$9.89**4.4★2,377 rev](https://www.amazon.com/dp/B08YH2Z31C) [4**Jumbo Lip Balm Gift Set (3-Pack Warm Flavors) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Recyclable Cardboard Tube**Poppy & Pout**$29.88**4.7★433 rev](https://www.amazon.com/dp/B094SHGVXM) [5**Jumbo Lip Balm Gift Set (5-Pack) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube**Poppy & Pout**$39.87**4.7★344 rev](https://www.amazon.com/dp/B094S74WX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mystery Lip Balm Trio Oopsie Daisy by Poppy & Pout**Poppy & Pout**$14.83**4 rev4mo ago](https://www.amazon.com/dp/B0GXNNX6VD) [**Sol de Janeiro Brazilian Kiss Vegan Formula Hydrating Lip Butter Balm**Sol de Janeiro**$16.05**1,256 rev1y ago](https://www.amazon.com/dp/B0DVMS8NC6) [**Lip Smacker Biggy Lip Balm Nostalgic Flavor Ultra-Moisturizing & Hydrating Clear Glossy Finish Fun & Collectible Gift for All Ages - Strawberry**Lip Smacker**$6.83**300 rev1y ago](https://www.amazon.com/dp/B0DQQYN2SP) [**Poppy & Pout Birthday Cake Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube (Green)**Poppy & Pout**$9.93**150 rev1y ago](https://www.amazon.com/dp/B0CLQR93QB) [**Poppy & Pout All Natural Lip Tint Cardboard Tube Hand-Filled Beeswax Vitamin E Coconut Oil Cruelty Free All-Natural Shades (Debbie)**Poppy & Pout**$13.22**276 rev1y ago](https://www.amazon.com/dp/B0DGMG7NXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mystery Lip Balm Trio Oopsie Daisy by Poppy & Pout**Poppy & Pout**$14.83**5.0★**▲ 463%**](https://www.amazon.com/dp/B0GXNNX6VD) [**Jumbo Lip Balm Gift Set (3-Pack Retro Surf) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Recyclable Cardboard Tube**Poppy & Pout**$29.87**4.5★**▲ 194%**](https://www.amazon.com/dp/B0D1ZDCNH5) [**Poppy & Pout All Natural Lip Tint Cardboard Tube Hand-Filled Beeswax Vitamin E Coconut Oil Cruelty Free All-Natural Shades (Debbie)**Poppy & Pout**$13.22**4.0★**▲ 147%**](https://www.amazon.com/dp/B0DGMG7NXW) [**Jumbo Lip Balm Gift Set (3-Pack Warm Flavors) | Poppy & Pout All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Recyclable Cardboard Tube**Poppy & Pout**$29.88**4.7★**▲ 80%**](https://www.amazon.com/dp/B094SHGVXM) [**Poppy & Pout Island Coconut Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube**Poppy & Pout**$9.63**4.4★**▲ 71%**](https://www.amazon.com/dp/B08YGXG7RZ)
**~~View all trending →~~**
## **What buyers say about jumbo chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Great Moisturizer”*
**Smell**10%
*“Amazing Scent”*
**Ease Of Use**9%
*“easy to put on”*
**Quality-Overall**8%
*“The quality of the balm itself is actually really good”*
**Soft Feel**8%
*“They feel smooth”*
**Value For Money**4%
*“GOOD price”*
**Ease Of Application**4%
*“Apply as needed”*
**Suitability Dry Skin**3%
*“Excellent for dry skin”*
**Adhesion/Stickiness**3%
*“Not overly sticky”*
**Suitability Combination Skin**2%
*“Really good for my skin”*
### **What buyers complain about **
**Value For Money**12%
*“Not worth the cost”*
**Smell**11%
*“It doesn't have a scent”*
**Moist/Dry**7%
*“Not really moisturizing”*
**Size-Overall**7%
*“EXTREMELY SMALL”*
**Durability**5%
*“It comes apart”*
**Allergies**4%
*“Weird allergic reaction”*
**Advertised Vs Actual Product**3%
*“Not like the videos”*
**Adhesion/Stickiness**2%
*“Not really a stick”*
**Color**2%
*“No color”*
**Ease Of Use**2%
*“PROBLEMS WITH USE”*
### **Top return reasons **
**Size-Overall**20%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**11%
**Smell**10%
**Moist/Dry**9%
**Functionality-Overall**6%
**Value For Money**6%
**Product Condition**5%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is jumbo chapstick profitable to sell on Amazon United States?**
- The niche generates $243K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the jumbo chapstick niche?**
- 10 brands and 44 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in jumbo chapstick?**
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.4%.
- **When does demand for jumbo chapstick peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the jumbo chapstick niche?**
- Listings span $3.77–$68.12; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 2,036 reviews — the moat a new listing must climb.
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