---
title: "Jordana Lip Liner — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jordana-lip-liner"
last_updated: "2026-08-06T23:37:57.603Z"
locale: en
meta:
description: "Niche score 38/100 · $85K/yr market · 297K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $85K/yr market · 297K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jordana Lip Liner — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **jordana lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 42Conversion 43Competition 49Returns 96Price range 0Avg price 23Brand share 0Review moat 24Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,305.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$85K**
$85K/yr · 297K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.11–$14.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, jordana lip liner is a $85K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jordana lip liner market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**0%**
- L'Oreal Paris83% - REVLON12% - SHEGLAM5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +13.9% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jordana-lip-liner/trend)
## **Top jordana lip liner search terms**
- **loreal blur filler lip liner**55K/yr+239.8%1.4% conv. - **loreal lip liner**112K/yr-10.1%3.1% conv. - **blurfiller blurring lip contour loreal**14K/yr+265.3%1.4% conv. - **loreal blurring lip contour**9K/yr-18.3%0.8% conv. - **loreal blur lip liner**25K/yr-81.5%0.9% conv. - **blurfiller blurring lip contour**7K/yr+2.5%0.9% conv. - **loreal blurfiller lip contour**7K/yr-16.9%0.6% conv. - **loreal lip blur liner**4K/yr+145.3%1.2% conv. - **loreal color riche lip liner**13K/yr-20.9%4.6% conv. - **loreal blurring lip liner**6K/yr-38.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jordana-lip-liner/search-terms)
## **Top jordana lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Medium 0.21 oz**L'Oreal Paris**$10.43**4.4★281 rev](https://www.amazon.com/dp/B0G4S6KJV7) [2**LOreal Paris Colour Riche Lip Liner Pencil Creamy Lip Liner with Omega 3 and Vitamin E 601 Worth It (Pinky Nude)**L'Oreal Paris**$7.37**4.6★8,959 rev](https://www.amazon.com/dp/B0D48LNQKB) [3**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz**L'Oreal Paris**$9.85**4.4★281 rev](https://www.amazon.com/dp/B0G4S56VG6) [4**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Brown Caramel 0.21 oz**L'Oreal Paris**$10.39**4.4★281 rev](https://www.amazon.com/dp/B0G4S6Q4ZJ) [5**REVLON PhotoReady Instant Blur Liner Soft Matte Lip Makeup to Overline for Instant Natural Fuller-Looking Lips Sheer-to-Buildable 001 Dewy 0.05 oz**REVLON**$8.80**4.1★580 rev](https://www.amazon.com/dp/B0FSPZK4R4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Medium 0.21 oz**L'Oreal Paris**$10.43**281 rev1mo ago](https://www.amazon.com/dp/B0G4S6KJV7) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz**L'Oreal Paris**$9.85**281 rev1mo ago](https://www.amazon.com/dp/B0G4S56VG6) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Brown Caramel 0.21 oz**L'Oreal Paris**$10.39**281 rev1mo ago](https://www.amazon.com/dp/B0G4S6Q4ZJ) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Mocha Mousse 0.21 oz**L'Oreal Paris**$9.87**281 rev1mo ago](https://www.amazon.com/dp/B0G4S7HLR6) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Intense 0.21 oz**L'Oreal Paris**$9.85**281 rev1mo ago](https://www.amazon.com/dp/B0G4S6ZWS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Intense 0.21 oz**L'Oreal Paris**$9.85**4.4★**▲ 164%**](https://www.amazon.com/dp/B0G4S6ZWS8) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz**L'Oreal Paris**$9.85**4.4★**▲ 161%**](https://www.amazon.com/dp/B0G4S56VG6) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Worth It Medium 0.21 oz**L'Oreal Paris**$10.43**4.4★**▲ 161%**](https://www.amazon.com/dp/B0G4S6KJV7) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Mocha Mousse 0.21 oz**L'Oreal Paris**$9.87**4.4★**▲ 161%**](https://www.amazon.com/dp/B0G4S7HLR6) [**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Brown Caramel 0.21 oz**L'Oreal Paris**$10.39**4.4★**▲ 160%**](https://www.amazon.com/dp/B0G4S6Q4ZJ)
**~~View all trending →~~**
## **What buyers say about jordana lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Long Lasting Color”*
**Soft Feel**17%
*“Goes on smooth”*
**Quality-Overall**7%
*“Great quality”*
**Value For Money**6%
*“A great value”*
**Ease Of Application**6%
*“Easy and smooth application”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“Stays”*
**Texture/Consistency-Overall**3%
*“a smooth texture”*
**Moist/Dry**2%
*“hydrating while still providing that crisp definition you want”*
**Suitability Combination Skin**2%
*“looks natural on most skin tones”*
### **What buyers complain about **
**Color**17%
*“Not the right color”*
**Durability**16%
*“I don't think this is durable at all”*
**Moist/Dry**5%
*“Very drying”*
**Thickness**4%
*“too thick”*
**Quality-Overall**3%
*“Cheap”*
**Product Condition**3%
*“These leads me to believe that I received a used product”*
**Value For Money**2%
*“Total waste of money”*
**Smudge Resistance**2%
*“Not the most smudge proof”*
**Ease Of Application**2%
*“The application tip was a little funky”*
**Sensitivity-Overall**2%
*“it has a burning effect on my lips”*
### **Top return reasons **
**Color**63%
**Advertised Vs Actual Product**11%
**Functionality-Overall**4%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Adhesion/Stickiness**2%
**Durability**2%
**Quality-Overall**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is jordana lip liner profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 23 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the jordana lip liner niche?**
- 3 brands and 102 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jordana lip liner?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.9%.
- **When does demand for jordana lip liner peak?**
- Demand peaks in May–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the jordana lip liner niche?**
- Listings span $5.11–$14.69; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 5,305 reviews — the moat a new listing must climb.
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