---
title: "Jones Road Mascara — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jones-road-mascara"
last_updated: "2026-08-11T13:26:46.261Z"
locale: en
meta:
description: "Niche score 55/100 · $66K/yr market · 21K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $66K/yr market · 21K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jones Road Mascara — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **jones road mascara**
**Worth a look**
Shows no brand lock-in (top 5 brands take 14% of clicks), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 16Growth 22Conversion 91Competition 0Returns 96Price range 95Avg price 95Brand share 98Review moat 65Quality gap 82
**Brand share**
**Incredible****14%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.34**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.98–$34.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****919.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$66K**
$66K/yr · 21K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, jones road mascara is a $66K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 14% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jones road mascara market data**
- **Units sold / yr**
- **2K–3K**
- avg 750–1,000/product
- **Revenue / yr**
- **$57K–$71K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**88**
**Top-5 brand share**
**14%**
Top 20: 14%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- --86% - Bobbi Brown8% - LAURA GELLER NEW YORK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -5.8% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 68.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jones-road-mascara/trend)
## **Top jones road mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$16K50%$33K75%$49K100%$66K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)**--**$32.33**4.2★122 rev](https://www.amazon.com/dp/B0DGPQ7NSN) [2**Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz**Bobbi Brown**$34.70**4.1★229 rev](https://www.amazon.com/dp/B01J67MOD8) [3**LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula**LAURA GELLER NEW YORK**$17.98**4.3★2,408 rev](https://www.amazon.com/dp/B0C59YCD3G)
### **Newest**
by launch date
[**Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)**--**$32.33**122 rev1y ago](https://www.amazon.com/dp/B0DGPQ7NSN) [**LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula**LAURA GELLER NEW YORK**$17.98**2,408 rev3y ago](https://www.amazon.com/dp/B0C59YCD3G) [**Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz**Bobbi Brown**$34.70**229 rev10y ago](https://www.amazon.com/dp/B01J67MOD8)
### **Trending**
90-day click momentum
[**LAURA GELLER NEW YORK Kajal Longwear Mascara Black Volumizing Lengthening & Defining Mascara - SmudgeProof & FlakeProof Wear Buildable Formula**LAURA GELLER NEW YORK**$17.98**4.3★**▲ 39%**](https://www.amazon.com/dp/B0C59YCD3G) [**Jones Mascara for Jone Road clean cruelty-free conditioning Eye Mascara Black Pitch Black(14.7 g / 0.51 oz)**--**$32.33**4.2★**— 6%**](https://www.amazon.com/dp/B0DGPQ7NSN) [**Bobbi Brown Eye Opening Mascara | High-Volume Mascara | Thickens Curls & Lifts Lashes 0.41 Fl Oz**Bobbi Brown**$34.70**4.1★**▼ 45%**](https://www.amazon.com/dp/B01J67MOD8)
## **What buyers say about jones road mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**40%
*“My lashs look great”*
**Quality-Overall**9%
*“Excellent product, as described”*
**Value For Money**8%
*“Worth the price”*
**Ease Of Application**5%
*“Application was great”*
**Smudge Resistance**4%
*“Does not smudge”*
**Durability**3%
*“It lasted all day, went on beautifully, did not clump and did not run”*
**Color**2%
*“I loved the color, application and look”*
**Adhesion/Stickiness**2%
*“Doesn't rub off”*
**Coverage**2%
*“Good coverage”*
**Brush Quality**2%
*“The perfect brush”*
### **What buyers complain about **
**Eyelash Quality**17%
*“Not a great mascara for me”*
**Ease Of Use**9%
*“Use with extreme caution”*
**Thickness**8%
*“Too thick”*
**Value For Money**7%
*“Nor worth the price”*
**Advertised Vs Actual Product**7%
*“Didnt make the difference I was hoping for, as advertised”*
**Quality-Overall**6%
*“Not as good a product as I expected”*
**Allergies**5%
*“which my doctor said was triggered by eye irritation or contamination”*
**Smudge Resistance**5%
*“Smears bad”*
**Moist/Dry**4%
*“Dry and crumbly”*
**Functionality-Overall**3%
*“nothing works”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Eyeliner Quality**12%
**Moist/Dry**10%
**Functionality-Overall**9%
**Eyelash Quality**7%
**Value For Money**5%
**Color**5%
**Ease Of Use**4%
**Smudge Resistance**3%
**Quality-Overall**3%
## **Common questions**
- **Is jones road mascara profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 3 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the jones road mascara niche?**
- 2 brands and 88 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 14% of demand.
- **What do buyers complain about in jones road mascara?**
- Top complaints mined from reviews: Eyelash Quality, Ease Of Use, Thickness. The return rate is 0.8%.
- **When does demand for jones road mascara peak?**
- Demand peaks in Aug–Sep; the busiest month runs 68.4× the quietest.
- **What does it cost to enter the jones road mascara niche?**
- Listings span $17.98–$34.70; the average listing price is $28.34 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.
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