---
title: "Trend — jones road lipstick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jones-road-lipstick/trend"
last_updated: "2026-08-11T13:31:36.427Z"
locale: en
meta:
  description: "Niche score 45/100 · $405K/yr market · 579K searches/yr · $15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $405K/yr market · 579K searches/yr · $15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — jones road lipstick - Flapen"
---

# **jones road lipstick**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 15Conversion 55Competition 42Returns 81Price range 69Avg price 75Brand share 0Review moat 22Quality gap 62

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.09**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.63–$33.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$405K**

$405K/yr · 579K searches

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,897.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend