---
title: "Jones Road Lipstick — $405K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jones-road-lipstick"
last_updated: "2026-08-09T20:51:41.274Z"
locale: en
meta:
description: "Niche score 45/100 · $405K/yr market · 579K searches/yr · $15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $405K/yr market · 579K searches/yr · $15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jones Road Lipstick — $405K/yr Amazon US Niche (2026) - Flapen"
---
# **jones road lipstick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 15Conversion 55Competition 42Returns 81Price range 69Avg price 75Brand share 0Review moat 22Quality gap 62
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.63–$33.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$405K**
$405K/yr · 579K searches
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,897.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jones road lipstick is a $405K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jones road lipstick market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$453K–$604K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**91**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**0%**
- LAURA GELLER NEW YORK49% - REVLON40% - Merit6% - L'Oreal Paris5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -19.2% search growth over the last 90 days.
15K10KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jones-road-lipstick/trend)
## **Top jones road lipstick search terms**
- **laura geller lipstick**126K/yr+0.1%3.0% conv. - **laura geller lipstick for older women**41K/yr-0.1%3.6% conv. - **merit lipstick**45K/yr-34.3%0.2% conv. - **revlon rum raisin lipstick**62K/yr-25.1%10.1% conv. - **rum raisin lipstick**29K/yr+41.3%7.1% conv. - **laura geller jelly balm lipstick**16K/yr+60.8%3.3% conv. - **laura geller lip**21K/yr+9.8%1.7% conv. - **revlon super lustrous glass shine balm**24K/yr-48.3%2.1% conv. - **laura geller lip balm**21K/yr-5.7%3.0% conv. - **laura geller jelly balm**16K/yr+50.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jones-road-lipstick/search-terms)
## **Top jones road lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$81K30%$122K40%$162K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 535 Rum Raisin 0.15 oz**REVLON**$6.76**4.6★41,262 rev](https://www.amazon.com/dp/B00005320H) [2**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$17.86**4.3★2,399 rev](https://www.amazon.com/dp/B08915QFHR) [3**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 008 Rum Raisin 0.11 oz**REVLON**$8.45**4.5★6,487 rev](https://www.amazon.com/dp/B0DHYFX26G) [4**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$15.12**4.3★934 rev](https://www.amazon.com/dp/B0BFXM9NNW) [5**LAURA GELLER NEW YORK Italian Marble Sheer Lipstick - Berry Vanilla - Hydrating & Lightweight - Vitamin E & Caster Seed Oil - Cream Finish**LAURA GELLER NEW YORK**$16.38**4.3★9,414 rev](https://www.amazon.com/dp/B08MJ5BR7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 008 Rum Raisin 0.11 oz**REVLON**$8.45**6,487 rev1y ago](https://www.amazon.com/dp/B0DHYFX26G) [**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 004 Nude Illuminator 0.11 oz**REVLON**$8.29**6,487 rev1y ago](https://www.amazon.com/dp/B0DHYCZX5S) [**Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Power (cool red) standard)**Merit**$33.27**15 rev2y ago](https://www.amazon.com/dp/B0D5XXWR9K) [**Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Antibes (soft peach) standard)**Merit**$32.83**15 rev2y ago](https://www.amazon.com/dp/B0D4WHLKC3) [**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 804 Rumberry 0.15 oz**REVLON**$6.63**41,262 rev2y ago](https://www.amazon.com/dp/B0CGFZHQYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Power (cool red) standard)**Merit**$33.27**4.2★**▲ 438%**](https://www.amazon.com/dp/B0D5XXWR9K) [**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$16.94**4.3★**▲ 348%**](https://www.amazon.com/dp/B088ZC31D6) [**Merit Signature Lip Lightweight Matte Lipstick - 0.10 oz / 3 g (Antibes (soft peach) standard)**Merit**$32.83**4.2★**▲ 286%**](https://www.amazon.com/dp/B0D4WHLKC3) [**LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count**L'Oreal Paris**$7.87**4.4★**▲ 138%**](https://www.amazon.com/dp/B00F4VUTQU) [**LAURA GELLER NEW YORK Italian Marble Sheer Lipstick - Dolce - Hydrating & Lightweight - Vitamin E & Caster Seed Oil - Cream Finish**LAURA GELLER NEW YORK**$16.51**4.3★**▲ 111%**](https://www.amazon.com/dp/B08MJ7W9W7)
**~~View all trending →~~**
## **What buyers say about jones road lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Color is as described”*
**Moist/Dry**11%
*“Deep hydration”*
**Soft Feel**11%
*“Nice and soft”*
**Quality-Overall**6%
*“Nice Quality Lipstick”*
**Value For Money**3%
*“Great value for price”*
**Durability**3%
*“Lasts well”*
**Brightness/Shine/Glow**2%
*“adds a little shine”*
**Texture/Consistency-Overall**2%
*“Smooth texture”*
**Smell**2%
*“Smells great”*
**Coverage**1%
*“Nice coverage”*
### **What buyers complain about **
**Color**26%
*“COLOR IS DIFFERENT”*
**Moist/Dry**10%
*“Too dry”*
**Durability**9%
*“Broke off immediately”*
**Smell**7%
*“The smell is horrible”*
**Value For Money**5%
*“OVERPRICED”*
**Product Condition**3%
*“It came used”*
**Quality-Overall**3%
*“Bad Quality”*
**Advertised Vs Actual Product**2%
*“This product description is inaccurate”*
**Texture/Consistency-Overall**2%
*“Not smooth enough”*
**Adhesion/Stickiness**1%
*“It is cakey, sticky and doesnt last”*
### **Top return reasons **
**Color**64%
**Advertised Vs Actual Product**11%
**Moist/Dry**5%
**Texture/Consistency-Overall**3%
**Smell**3%
**Product Condition**3%
**Functionality-Overall**1%
**Durability**1%
**Quality-Overall**1%
**Weight Light**1%
## **Common questions**
- **Is jones road lipstick profitable to sell on Amazon United States?**
- The niche generates $405K/yr across 21 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jones road lipstick niche?**
- 4 brands and 91 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jones road lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.7%.
- **What does it cost to enter the jones road lipstick niche?**
- Listings span $6.63–$33.27; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 9,897 reviews — the moat a new listing must climb.
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