---
title: "Search terms — jones road gel eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jones-road-gel-eyeliner/search-terms"
last_updated: "2026-08-11T16:54:27.518Z"
locale: en
meta:
  description: "Niche score 43/100 · $174K/yr market · 143K searches/yr · $24.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $174K/yr market · 143K searches/yr · $24.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — jones road gel eyeliner - Flapen"
---

# **jones road gel eyeliner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 23Conversion 59Competition 22Returns 88Price range 75Avg price 95Brand share 0Review moat 31Quality gap 63

**Avg price**

**Incredible****$24.08**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$8.61–$34.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$174K**

$174K/yr · 143K searches

**Review moat**

**Okay****3,423.23**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms