---
title: "Jones Road Gel Eyeliner — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jones-road-gel-eyeliner"
last_updated: "2026-08-11T13:30:38.119Z"
locale: en
meta:
description: "Niche score 43/100 · $174K/yr market · 143K searches/yr · $24.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $174K/yr market · 143K searches/yr · $24.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jones Road Gel Eyeliner — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **jones road gel eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 23Conversion 59Competition 22Returns 88Price range 75Avg price 95Brand share 0Review moat 31Quality gap 63
**Avg price**
**Incredible****$24.08**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.61–$34.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$174K**
$174K/yr · 143K searches
**Review moat**
**Okay****3,423.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jones road gel eyeliner is a $174K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jones road gel eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$144K–$193K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Bobbi Brown87% - MAYBELLINE4% - Inglot3% - URBAN DECAY3% - EIGSHOW2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -3.5% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, May, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jones-road-gel-eyeliner/trend)
## **Top jones road gel eyeliner search terms**
- **bobbi brown eyeliner**45K/yr+6.7%5.1% conv. - **jones road eyeliner**25K/yr-29.6%1.1% conv. - **bobbi brown gel eyeliner**10K/yr+39.5%2.1% conv. - **bobby brown eyeliner pencil**9K/yr+17.8%4.7% conv. - **jones road gel eyeliner**14K/yr-31.1%2.0% conv. - **jones road gel liner**11K/yr+18.2%0.8% conv. - **bobbi brown eyeliner gel**4K/yr+184.9%2.4% conv. - **bobby brown eyeliner**5K/yr+21.8%3.9% conv. - **bobby brown gel eyeliner**5K/yr+23.8%3.3% conv. - **jones road eyeliner gel**6K/yr-57.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jones-road-gel-eyeliner/search-terms)
## **Top jones road gel eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Rich Chocolate 0.03 Ounce**Bobbi Brown**$27.54**4.4★280 rev](https://www.amazon.com/dp/B0D6H17KFZ) [2**Bobbi Brown Long-Wear Gel Eyeliner | Precise Smudge-Proof & Waterproof Eyeliner for 8-Hour Wear 0.1 Ounce Black Ink**Bobbi Brown**$31.43**4.4★1,014 rev](https://www.amazon.com/dp/B002Q67HRK) [3**Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Panther 0.03 Ounce**Bobbi Brown**$29.30**4.4★280 rev](https://www.amazon.com/dp/B0D5WK5XXS) [4**Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Fog 0.03 Ounce**Bobbi Brown**$28.34**4.4★280 rev](https://www.amazon.com/dp/B0D7TS1ZLN) [5**Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Cacao**Bobbi Brown**$26.95**4.2★86 rev](https://www.amazon.com/dp/B0FLC5SMH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Cacao**Bobbi Brown**$26.95**86 rev6mo ago](https://www.amazon.com/dp/B0FLC5SMH1) [**Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Black**Bobbi Brown**$26.73**86 rev6mo ago](https://www.amazon.com/dp/B0DTTQYVC3) [**Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Deep Navy**Bobbi Brown**$27.36**86 rev6mo ago](https://www.amazon.com/dp/B0FLCJB31Q) [**Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Aubergine 0.03 Ounce**Bobbi Brown**$30.00**280 rev8mo ago](https://www.amazon.com/dp/B0FLBQKCJ8) [**Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Fog 0.03 Ounce**Bobbi Brown**$28.34**280 rev1y ago](https://www.amazon.com/dp/B0D7TS1ZLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Cacao**Bobbi Brown**$26.95**4.2★**▲ 243%**](https://www.amazon.com/dp/B0FLC5SMH1) [**Bobbi Brown 24-Hour Kajal Liner | High-Intensity Waterproof Liquid Eyeliner 0.02 Ounce Deep Navy**Bobbi Brown**$27.36**4.2★**▲ 79%**](https://www.amazon.com/dp/B0FLCJB31Q) [**Bobbi Brown Long-Wear Cream Liner Stick | 24-Hour Waterproof Smudge-Proof Eyeliner with Fine Tip and Built-In Sharpener | Creamy Matte Finish for Smokey Eye Makeup Rich Chocolate 0.03 Ounce**Bobbi Brown**$27.54**4.4★**▲ 62%**](https://www.amazon.com/dp/B0D6H17KFZ) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz**URBAN DECAY**$16.37**4.3★**▲ 41%**](https://www.amazon.com/dp/B006Z79SBE) [**Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77**Inglot**$17.58**4.5★**▲ 22%**](https://www.amazon.com/dp/B01HHG5YKK)
**~~View all trending →~~**
## **What buyers say about jones road gel eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Color is good”*
**Soft Feel**10%
*“It was soft”*
**Quality-Overall**9%
*“Good quality”*
**Ease Of Application**8%
*“Easy smooth application”*
**Brush Quality**6%
*“Great, inexpensive makeup brush”*
**Durability**6%
*“durability easy to use”*
**Smudge Resistance**6%
*“doesn't smudge”*
**Water Resistance**5%
*“Water proof”*
**Value For Money**4%
*“Good value”*
**Ease Of Use**4%
*“Easy to Use”*
### **What buyers complain about **
**Smudge Resistance**14%
*“Smudges like crazy”*
**Value For Money**13%
*“Price keeps going up”*
**Durability**9%
*“Breaks easily”*
**Color**8%
*“Its too dark”*
**Quality-Overall**6%
*“disappointed in the performance”*
**Ease Of Use**5%
*“not so easy”*
**Water Resistance**4%
*“Didn't work as waterproof for me”*
**Hard Feel**3%
*“Not smooth”*
**Moist/Dry**3%
*“Dry and crumbly”*
**Product Condition**2%
*“Eye liner was opened and used”*
### **Top return reasons **
**Color**19%
**Advertised Vs Actual Product**12%
**Functionality-Overall**8%
**Eyeliner Quality**8%
**Moist/Dry**8%
**Water Resistance**5%
**Defective Material/Parts**5%
**Durability**5%
**Product Condition**4%
**Size-Overall**4%
## **Common questions**
- **Is jones road gel eyeliner profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the jones road gel eyeliner niche?**
- 5 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jones road gel eyeliner?**
- Top complaints mined from reviews: Smudge Resistance, Value For Money, Durability. The return rate is 1.4%.
- **When does demand for jones road gel eyeliner peak?**
- Demand peaks in Jan–Apr–May–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the jones road gel eyeliner niche?**
- Listings span $8.61–$34.12; the average listing price is $24.08 (sweet spot $15–$100). The average incumbent carries 3,423 reviews — the moat a new listing must climb.
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