---
title: "Jojoba Oil — $9.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jojoba-oil"
last_updated: "2026-08-11T12:38:55.409Z"
locale: en
meta:
description: "Niche score 59/100 · $9.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $9.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jojoba Oil — $9.2M/yr Amazon US Niche (2026) - Flapen"
---
# **jojoba oil**
**Worth a look**
Shows a $9.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 95Competition 45Returns 97Price range 68Avg price 76Brand share 50Review moat 19Quality gap 21
**Market size**
**Incredible****$9.2M**
$9.2M/yr · 4.7M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.71–$30.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,724.5**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, jojoba oil is a $9.2M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jojoba oil market data**
- **Units sold / yr**
- **600K–800K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$9.1M–$12.2M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**21%**
- Cliganic28% - Yoken20% - Handcraft Blends16% - Majestic Pure7% - Naturevibe Botanicals4% - velona4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
125K75KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jojoba-oil/trend)
## **Top jojoba oil search terms**
- **jojoba oil**2.6M/yr-5.5%11.3% conv. - **jojoba oil organic**848K/yr-10.2%11.6% conv. - **jojoba oil organic cold pressed**198K/yr+47.6%11.7% conv. - **jojoba oil for hair**254K/yr-18.7%10.3% conv. - **jojoba oil for skin**225K/yr-28.8%9.9% conv. - **organic jojoba oil**134K/yr-0.3%11.1% conv. - **jojoba**63K/yr-1.1%7.5% conv. - **jojoba oil for face**66K/yr-27.0%9.5% conv. - **organic jojoba oil cold pressed**50K/yr-14.9%10.5% conv. - **aceite de jojoba**47K/yr-21.0%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jojoba-oil/search-terms)
## **Top jojoba oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$461K10%$922K15%$1.4M20%$1.8M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil**Cliganic**$9.94**4.7★86,640 rev](https://www.amazon.com/dp/B01A74442I) [2**Yoken Organic Jojoba Oil 16oz USDA Certified Cold Pressed for Skin Care**Yoken**$14.40**4.7★7,136 rev](https://www.amazon.com/dp/B0CH9K3P3R) [3**Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free**Handcraft Blends**$9.66**4.7★10,452 rev](https://www.amazon.com/dp/B0B4T6YLRN) [4**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.76**4.7★7,136 rev](https://www.amazon.com/dp/B0DXBFM6V6) [5**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Jojoba Oil 8 Fl Oz**Majestic Pure**$10.78**4.6★1,467 rev](https://www.amazon.com/dp/B0C2Z8QT9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WINSENET Jojoba Oil Piercing Aftercare Keloid Bump Solution for Stretched Ear Gauges Nose Navel Soothing Body Piercings Support Skin Recovery**WINSENET**$8.22**236 rev6mo ago](https://www.amazon.com/dp/B0GGH2LRHG) [**Nord-Ouest USDA Organic Jojoba Oil - 4 oz | Cold-Pressed & Natural Moisturizer for Face Skin Hair & Nails | Pure Hexane Free Base Carrier Oil | Jojoba Oil Organic**Nord-Ouest**$16.33**81 rev9mo ago](https://www.amazon.com/dp/B0FVD7TGGR) [**PURA DOR ORGANIC Jojoba Oil (16.9 Oz GLASS BOTTLE) USDA Certified - 100% Pure & Natural**PURA D'OR**$25.66**178 rev1y ago](https://www.amazon.com/dp/B0FG9VB99Z) [**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.76**7,136 rev1y ago](https://www.amazon.com/dp/B0DXBFM6V6) [**BodyJ4You Organic Jojoba Oil for Skin - USDA Organic 100% Pure Natural - Face Skin Gua Sha Facial Dermaplaning Hair Scalp Massage - Unrefined Cold Pressed Hexane Free - Base Carrier Wax - 1 Fl Oz**BodyJ4You**$7.71**842 rev1y ago](https://www.amazon.com/dp/B0DRML3ZMM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WINSENET Jojoba Oil Piercing Aftercare Keloid Bump Solution for Stretched Ear Gauges Nose Navel Soothing Body Piercings Support Skin Recovery**WINSENET**$8.22**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GGH2LRHG) [**Leven Rose Organic Jojoba Oil Bulk 32 oz - 100% Pure Cold Pressed Unrefined for Skin Hair Nails Soap Making - Golden Jojoba Carrier Oil - Made in USA**Leven Rose**$30.24**4.6★**▲ 182%**](https://www.amazon.com/dp/B08NSLW9LJ) [**Nord-Ouest USDA Organic Jojoba Oil - 4 oz | Cold-Pressed & Natural Moisturizer for Face Skin Hair & Nails | Pure Hexane Free Base Carrier Oil | Jojoba Oil Organic**Nord-Ouest**$16.33**4.7★**▲ 150%**](https://www.amazon.com/dp/B0FVD7TGGR) [**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Jojoba Oil 8 Fl Oz**Majestic Pure**$10.78**4.6★**▲ 121%**](https://www.amazon.com/dp/B0C2Z8QT9V) [**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.76**4.7★**▲ 85%**](https://www.amazon.com/dp/B0DXBFM6V6)
**~~View all trending →~~**
## **What buyers say about jojoba oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The oil itself is great quality”*
**Moist/Dry**10%
*“Very moisturizing”*
**Soft Feel**7%
*“Nice and soft”*
**Value For Money**6%
*“Great amount for the money”*
**Oily/Greasy**6%
*“Absorbing without greasy feel”*
**Suitability Combination Skin**6%
*“good for the skin”*
**Absorbency**5%
*“Easily absorbed”*
**Suitability Oily Skin**5%
*“i have no issues with it making my face to oily”*
**Suitability Dry Skin**4%
*“Great for sensitive dry skin”*
**Smell**4%
*“fragrance free”*
### **What buyers complain about **
**Smell**23%
*“Smells like fish”*
**Leak-Proof**9%
*“leaks a lot”*
**Oily/Greasy**6%
*“It's oily”*
**Allergies**4%
*“Rash”*
**Advertised Vs Actual Product**4%
*“Inaccurate description”*
**Moist/Dry**3%
*“Makes skin very dry”*
**Size-Overall**3%
*“Small”*
**Quality-Overall**2%
*“Poor quality control”*
**Thickness**2%
*“It's too thick”*
**Functionality-Overall**2%
*“PUMP DOES NOT WORK”*
### **Top return reasons **
**Leak-Proof**28%
**Smell**18%
**Oily/Greasy**12%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
**Product Condition**4%
**Value For Money**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Motor Power**2%
## **Common questions**
- **Is jojoba oil profitable to sell on Amazon United States?**
- The niche generates $9.2M/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the jojoba oil niche?**
- 16 brands and 32 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in jojoba oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.7%.
- **When does demand for jojoba oil peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the jojoba oil niche?**
- Listings span $7.71–$30.24; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 14,725 reviews — the moat a new listing must climb.
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