---
title: "Johnny Slicks — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/johnny-slicks"
last_updated: "2026-08-11T12:26:52.461Z"
locale: en
meta:
description: "Niche score 48/100 · $57K/yr market · 33K searches/yr · $19.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $57K/yr market · 33K searches/yr · $19.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Johnny Slicks — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **johnny slicks**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 43Conversion 82Competition 20Returns 95Price range 66Avg price 87Brand share 4Review moat 64Quality gap 76
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.28–$26.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****941.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$57K**
$57K/yr · 33K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, johnny slicks is a $57K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **johnny slicks market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Lockhart's Authentic Grooming Co. LLC69% - Suavecito17% - Johnny Slicks6% - REUZEL5% - Lucky 132% - Old Spice2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/johnny-slicks/trend)
## **Top johnny slicks search terms**
- **oil based pomade**12K/yr+15.0%4.5% conv. - **goon grease**10K/yr+12.8%8.9% conv. - **oil based pomade for men**5K/yr+27.7%5.0% conv. - **goon grease pomade**3K/yr-2.1%8.7% conv. - **lockharts goon grease**2K/yr+13.7%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/johnny-slicks/search-terms)
## **Top johnny slicks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lockharts Goon Grease The Legendary Original Oil-Based Pomade for Men Barber-Grade Hold Brilliant Shine Handcrafted Moisture-Locking Formula with Avocado Oil and Lanolin (3.4 oz)**Lockhart's Authentic Grooming Co. LLC**$21.69**4.2★794 rev](https://www.amazon.com/dp/B07FLGZQ4X) [2**Suavecito Oil Based Pomade 3 oz Tin Can - Original Scent Hair Styling Long Lasting Hold Healthy High Shine For All Hair Types - Smooth Slickback To Pompadour Rockabilly Style Grease**Suavecito**$11.08**4.5★2,764 rev](https://www.amazon.com/dp/B07CHWPV3G) [3**Lockharts Goon Grease - Water-Based Pomade All Day Hold High Shine Hair Pomade for Men Washable Strong Styling for Classic & Modern Looks - Citrus Cologne Scent - 3.4oz**Lockhart's Authentic Grooming Co. LLC**$21.24**4.2★334 rev](https://www.amazon.com/dp/B0828PVCKM) [4**Lockharts Unorthodox Water-Based Goon Grease - Handcrafted Water-Based Pomade for Men - Strong Hold Medium Shine - Easy Wash Out - Spicy Goon Scent (3.4oz)**Lockhart's Authentic Grooming Co. LLC**$22.51**4.2★334 rev](https://www.amazon.com/dp/B095QXDNCV) [5**REUZEL. Green Grease Pomade Medium All Day Hold Oil-Based Styling Wax Medium Shine Easy To Wash Out For All Hair Types**REUZEL**$18.97**4.4★92 rev](https://www.amazon.com/dp/B0DK9KRZFV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz**Old Spice**$9.28**3,845 rev5mo ago](https://www.amazon.com/dp/B0G67LB2P2) [**Lockharts Authentic Water-Based Goon Grease Firm Hold High Shine Hair Pomade | AVENT(E) S SCENT Voted Best Fragrance 11 Years Running | 3.4oz**Lockhart's Authentic Grooming Co. LLC**$22.36**334 rev1y ago](https://www.amazon.com/dp/B0DZS9TFVZ) [**REUZEL. Green Grease Pomade Medium All Day Hold Oil-Based Styling Wax Medium Shine Easy To Wash Out For All Hair Types**REUZEL**$18.97**92 rev1y ago](https://www.amazon.com/dp/B0DK9KRZFV) [**Lockharts Goon Grease The Legendary Original Oil-Based Pomade for Men Barber-Grade Hold Brilliant Shine Handcrafted Moisture-Locking Formula with Avocado Oil and Lanolin (3.4 oz)**Lockhart's Authentic Grooming Co. LLC**$21.69**794 rev3y ago](https://www.amazon.com/dp/B07FLGZQ4X) [**Lucky 13 Tru-Hold Heavy Grease Pomade 3.4oz | Oil Based | Heavy Hold | High Shine**Lucky 13**$13.25**87 rev5y ago](https://www.amazon.com/dp/B097G8BXCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz**Old Spice**$9.28**4.5★**▲ 198%**](https://www.amazon.com/dp/B0G67LB2P2) [**Lockharts Authentic Water-Based Goon Grease Firm Hold High Shine Hair Pomade | AVENT(E) S SCENT Voted Best Fragrance 11 Years Running | 3.4oz**Lockhart's Authentic Grooming Co. LLC**$22.36**4.2★**▲ 158%**](https://www.amazon.com/dp/B0DZS9TFVZ) [**Johnny Slicks Oil Based Pomade | Organic Hair Styling for Men Low to Medium Hold | Promotes Healthy Hair Growth & Helps Hydrate Dry Skin (Original 4 Ounce) Veteran Owned USA Made.**Johnny Slicks**$26.11**4.2★**▲ 24%**](https://www.amazon.com/dp/B08Z24M6CS) [**Lockharts Heavy Hold - Handcrafted Pomades for Men - Worlds Strongest Oil Based Pomade - Humidity & Sweat Proof - Low Shine Heaviest Hold - Coco Vanilla Scent (3.4oz.)**Lockhart's Authentic Grooming Co. LLC**$22.97**4.2★**▲ 20%**](https://www.amazon.com/dp/B00NRYSTMC) [**Lockharts Unorthodox Water-Based Goon Grease - Handcrafted Water-Based Pomade for Men - Strong Hold Medium Shine - Easy Wash Out - Spicy Goon Scent (3.4oz)**Lockhart's Authentic Grooming Co. LLC**$22.51**4.2★**▲ 14%**](https://www.amazon.com/dp/B095QXDNCV)
**~~View all trending →~~**
## **What buyers say about johnny slicks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Great scent”*
**Quality-Overall**12%
*“Nice hair product”*
**Value For Money**6%
*“Great value”*
**Hair Styling**5%
*“Keeps Hair In Place”*
**Texture/Consistency-Overall**3%
*“The texture is creamy”*
**Ease Of Use**3%
*“Easy to use”*
**Moist/Dry**3%
*“The application is effortless whether your hair is damp or dry”*
**Ease Of Application**2%
*“It's not bad once applied”*
**Ease Of Cleaning**2%
*“I also like how easy it is to wash off your hands”*
**Durability**2%
*“It holds all day”*
### **What buyers complain about **
**Smell**19%
*“Smell is awful”*
**Hair Related**8%
*“it cannot be good for your hair long term unless youre using a degreaser to get it out”*
**Oily/Greasy**6%
*“Its some weird oil that produces zero hold”*
**Value For Money**5%
*“A bit more expensive”*
**Ease Of Application**4%
*“Unfortunately this product is difficult to apply”*
**Adhesion/Stickiness**2%
*“stickiness is minimal”*
**Moist/Dry**2%
*“I didn't find that the pomade was moisturizing”*
**Shape/Style**2%
*“lost its shape”*
**Durability**2%
*“the hold doesn't last very long”*
**Quality-Overall**2%
*“Very bad product”*
### **Top return reasons **
**Smell**18%
**Advertised Vs Actual Product**14%
**Oily/Greasy**10%
**Functionality-Overall**8%
**Suitability Short Hair**7%
**Product Condition**6%
**Strength**5%
**Brightness/Shine/Glow**3%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is johnny slicks profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the johnny slicks niche?**
- 6 brands and 24 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in johnny slicks?**
- Top complaints mined from reviews: Smell, Hair Related, Oily/Greasy. The return rate is 1.0%.
- **When does demand for johnny slicks peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the johnny slicks niche?**
- Listings span $9.28–$26.22; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.
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