---
title: "John Varvatos Vintage — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/john-varvatos-vintage"
last_updated: "2026-08-11T12:38:04.725Z"
locale: en
meta:
description: "Niche score 33/100 · $32K/yr market · 7K searches/yr · $97.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $32K/yr market · 7K searches/yr · $97.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Varvatos Vintage — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **john varvatos vintage**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 18Conversion 58Competition 3Returns 99Price range 32Avg price 76Brand share 0Review moat 73Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$97.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****589.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$36.17–$234.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$32K**
$32K/yr · 7K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, john varvatos vintage is a $32K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john varvatos vintage market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$49K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#87,796**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- John Varvatos100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
400300Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/john-varvatos-vintage/trend)
## **Top john varvatos vintage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$6K40%$13K60%$19K80%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 4.2 fl oz**John Varvatos**$100.29**4.6★1,660 rev](https://www.amazon.com/dp/B000VOHQW0) [2**John Varvatos Bodhi Polo Black XL**John Varvatos**$36.17**3.8★13 rev](https://www.amazon.com/dp/B0CDR177HP) [3**John Varvatos 3 Piece Cologne Coffret Gift Set for Men 0.5 fl. oz**John Varvatos**$47.41**4.4★165 rev](https://www.amazon.com/dp/B08533HZQZ) [4**John Varvatos CARLOS PEACOAT VINTAGE INSPIRED METAL SHANK BUTT BLACK 54**John Varvatos**$234.79**5.0★1 rev](https://www.amazon.com/dp/B0B9FBMFDR) [5**John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 2.5 fl oz**John Varvatos**$94.01**4.6★1,660 rev](https://www.amazon.com/dp/B002XQ1TTK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Varvatos Bodhi Polo Black XL**John Varvatos**$36.17**13 rev2y ago](https://www.amazon.com/dp/B0CDR177HP) [**John Varvatos CARLOS PEACOAT VINTAGE INSPIRED METAL SHANK BUTT BLACK 54**John Varvatos**$234.79**1 rev3y ago](https://www.amazon.com/dp/B0B9FBMFDR) [**John Varvatos 3 Piece Cologne Coffret Gift Set for Men 0.5 fl. oz**John Varvatos**$47.41**165 rev3y ago](https://www.amazon.com/dp/B08533HZQZ) [**Multi Peace Hand Tee**John Varvatos**$69.34**38 rev7y ago](https://www.amazon.com/dp/B07GWQ1VGJ) [**John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 2.5 fl oz**John Varvatos**$94.01**1,660 rev17y ago](https://www.amazon.com/dp/B002XQ1TTK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Varvatos Bodhi Polo Black XL**John Varvatos**$36.17**3.8★**▲ 373%**](https://www.amazon.com/dp/B0CDR177HP) [**Multi Peace Hand Tee**John Varvatos**$69.34**4.7★**▲ 344%**](https://www.amazon.com/dp/B07GWQ1VGJ) [**John Varvatos CARLOS PEACOAT VINTAGE INSPIRED METAL SHANK BUTT BLACK 54**John Varvatos**$234.79**5.0★**▲ 154%**](https://www.amazon.com/dp/B0B9FBMFDR) [**John Varvatos Mens Cologne Vintage Eau de Toilette EDT Spray Aromatic Chypre Scent with Notes of Quince Paste Patchouli & Tobacco Leaf 4.2 fl oz**John Varvatos**$100.29**4.6★**▼ 11%**](https://www.amazon.com/dp/B000VOHQW0) [**John Varvatos 3 Piece Cologne Coffret Gift Set for Men 0.5 fl. oz**John Varvatos**$47.41**4.4★**▼ 42%**](https://www.amazon.com/dp/B08533HZQZ)
**~~View all trending →~~**
## **What buyers say about john varvatos vintage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“This is an amazing smelling cologne”*
**Color**17%
*“Blue is my favorite”*
**Quality-Overall**8%
*“Great product”*
**Durability**6%
*“For a John Varvatos it lasts for a good amount of time”*
### **What buyers complain about **
**Value For Money**33%
*“it's overpriced here”*
### **Top return reasons **
**Size-Overall**23%
**Color**18%
**Material Quality**14%
**Chest Fit**9%
**Shoulder Fit**9%
**Knot/Thread Quality**9%
**Sleeve Fit**9%
**Advertised Vs Actual Product**5%
**Weight Light**5%
## **Common questions**
- **Is john varvatos vintage profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 6 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the john varvatos vintage niche?**
- 1 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in john varvatos vintage?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.2%.
- **When does demand for john varvatos vintage peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the john varvatos vintage niche?**
- Listings span $36.17–$234.79; the average listing price is $97.00 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.
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