---
title: "Jo Malone Lime Basil & Mandarin — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jo-malone-lime-basil-mandarin"
last_updated: "2026-08-11T14:59:06.225Z"
locale: en
meta:
description: "Niche score 44/100 · $19K/yr market · 11K searches/yr · $59.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $19K/yr market · 11K searches/yr · $59.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jo Malone Lime Basil & Mandarin — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **jo malone lime basil & mandarin**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 36Conversion 36Competition 23Returns 96Price range 76Avg price 90Brand share 0Review moat 86Quality gap 84
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$59.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****285.76**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$16.61–$125.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$19K**
$19K/yr · 11K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, jo malone lime basil & mandarin is a $19K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jo malone lime basil & mandarin market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$45K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#659**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Jo Malone92% - CULTURE & NATURE5% - T&H2% - CA Perfume1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
500300Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jo-malone-lime-basil-mandarin/trend)
## **Top jo malone lime basil & mandarin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jo Malone Lime Basil & Mandarin Cologne Spray for Women 1 Ounce**Jo Malone**$67.85**4.4★348 rev](https://www.amazon.com/dp/B002SQ2WDC) [2**Jo Malone Lime Basil Mandarin for Unisex Cologne Spray 3.4 Ounce (Pack May Vary)**Jo Malone**$107.93**4.5★1,408 rev](https://www.amazon.com/dp/B002SPYW72) [3**Jo Malone Lime Basil and Mandarin Cologne 9ml**Jo Malone**$28.91**4.1★266 rev](https://www.amazon.com/dp/9788076025) [4**Jo Malone Lime Basil & Mandarin Cologne Spray clear 3.4 Ounce**Jo Malone**$125.64**4.4★466 rev](https://www.amazon.com/dp/B00DST292C) [5**Jo Malone Lime Basil & Mandarin Cologne Sample Spray Vial 0.05oz/1.5ml**Jo Malone**$16.61**3.6★53 rev](https://www.amazon.com/dp/B0CMQ4L89M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CULTURE & NATURE Natural Soy Wax Candle 7oz Lime Basil & Mandarin Scented**CULTURE & NATURE**$21.01**12 rev11mo ago](https://www.amazon.com/dp/B0FKNQVJX4) [**CA Perfume Impression of Lime Basil & Mandarin For Women & Men Fragrance Eau de Parfum Spray Bottle 1.7 Fl Oz/50ml-X1**CA Perfume**$26.44**11 rev1y ago](https://www.amazon.com/dp/B0CG2MGQLP) [**CULTURE & NATURE Reed Diffuser Set 4oz (120ml) Lime Basil & Mandarin Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**CULTURE & NATURE**$19.11**68 rev1y ago](https://www.amazon.com/dp/B0F3WS2WTC) [**CULTURE & NATURE Reed Diffuser Set 6.7oz (200ml) Lime Basil Mandarin Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**CULTURE & NATURE**$28.70**68 rev2y ago](https://www.amazon.com/dp/B0CV1FH6JF) [**Jo Malone Lime Basil & Mandarin Cologne Sample Spray Vial 0.05oz/1.5ml**Jo Malone**$16.61**53 rev2y ago](https://www.amazon.com/dp/B0CMQ4L89M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jo Malone Lime Basil & Mandarin By Jo Malone Cologne Spray 3.4 Oz**Jo Malone**$108.48**4.3★**▲ 109%**](https://www.amazon.com/dp/B07YL5VZN3) [**CULTURE & NATURE Natural Soy Wax Candle 7oz Lime Basil & Mandarin Scented**CULTURE & NATURE**$21.01**3.9★**▲ 63%**](https://www.amazon.com/dp/B0FKNQVJX4) [**Lime Basil and Mandarin Scented Candle by Jo Malone for Unisex - 7.1 oz Candle**Jo Malone**$77.48**4.3★**▲ 46%**](https://www.amazon.com/dp/B002SQ4RRG) [**Jo Malone Lime Basil Mandarin for Unisex Cologne Spray 3.4 Ounce (Pack May Vary)**Jo Malone**$107.93**4.5★**▲ 40%**](https://www.amazon.com/dp/B002SPYW72) [**Jo Malone Body Cream No Color Lime Basil And Mandarin 5.9 Ounce**Jo Malone**$87.69**4.6★**▲ 32%**](https://www.amazon.com/dp/B002SPVI74)
**~~View all trending →~~**
## **What buyers say about jo malone lime basil & mandarin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**82%
*“Unique fragrance”*
**Value For Money**4%
*“while it is pricey it is well worth it”*
**Advertised Vs Actual Product**3%
*“Item exactly as described”*
**Size-Overall**3%
*“Great size”*
**Quality-Overall**2%
*“Excellent product”*
**Moist/Dry**1%
*“It is VERY clean and refreshing”*
**Cleansing**1%
*“They make you feel clean, as if you just stepped out of a fresh and invigorating shower”*
### **What buyers complain about **
**Smell**55%
*“Not as strong a fragrance as I would like”*
**Quality-Overall**11%
*“Not a good substitute for the luxury brands”*
**Flammable**6%
*“the wicks stopped burning”*
**Ease Of Application**6%
*“not worth the cost for one application”*
**Value For Money**4%
*“Definitely NOT worth the price”*
**Durability**3%
*“goes down quick doesn't last long”*
**Ingredients-Overall**3%
*“been told at the Jo Malone counter in Nordstroms that due to no chemicals in their product they don't last very long even when applied- you must carry a purse size to refresh often”*
**Advertised Vs Actual Product**3%
*“I was suspicious to start with considering the copy-pasted ad copy on the product page”*
**Size-Overall**2%
*“tiny”*
**Alcohol Content**2%
*“A lot of alcohol and scent evaporates”*
### **Top return reasons **
**Smell**67%
**Advertised Vs Actual Product**14%
**Diffuse Mechanism**9%
**Quality-Overall**3%
**Product Condition**2%
**Functionality-Overall**2%
**Size-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is jo malone lime basil & mandarin profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the jo malone lime basil & mandarin niche?**
- 4 brands and 62 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jo malone lime basil & mandarin?**
- Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.8%.
- **When does demand for jo malone lime basil & mandarin peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the jo malone lime basil & mandarin niche?**
- Listings span $16.61–$125.64; the average listing price is $59.98 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.
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