---
title: "Jergens Soap — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jergens-soap"
last_updated: "2026-08-11T17:38:10.452Z"
locale: en
meta:
description: "Niche score 43/100 · $1.4M/yr market · 950K searches/yr · $8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $1.4M/yr market · 950K searches/yr · $8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jergens Soap — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **jergens soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 84Growth 38Conversion 99Competition 9Returns 99Price range 0Avg price 22Brand share 0Review moat 20Quality gap 16
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.4M**
$1.4M/yr · 950K searches
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,148.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.28–$12.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, jergens soap is a $1.4M/yr Amazon United States market (950K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jergens soap market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Ivory84% - Dove9% - IVORY4% - Generic3%
## **Demand**
Weekly Amazon search volume, last 20 weeks — +10.4% search growth over the last 90 days.
25K15KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jergens-soap/trend)
## **Top jergens soap search terms**
- **ivory soap bar**354K/yr-2.3%18.2% conv. - **ivory soap**216K/yr+15.4%14.0% conv. - **ivory**84K/yr+21.2%3.6% conv. - **ivory bar soap**55K/yr+10.4%14.0% conv. - **carotone soap**40K/yr+30.7%2.3% conv. - **dove original beauty bar soap**19K/yr>1,000%13.4% conv. - **ivory soap bars original 10 pack**29K/yr+18.9%17.8% conv. - **dove original bar soap**38K/yr-31.7%9.3% conv. - **dove bar soap original**21K/yr-2.0%10.2% conv. - **dove white bar soap**15K/yr-1.5%8.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jergens-soap/search-terms)
## **Top jergens soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$207K30%$413K45%$620K60%$827K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)**Ivory**$8.30**4.8★18,363 rev](https://www.amazon.com/dp/B0G4BC3NQ2) [2**Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (10 Count)**Ivory**$6.77**4.8★18,363 rev](https://www.amazon.com/dp/B0G3XSNS3M) [3**Ivory Gentle Bath Bar Soap Designed for Whole Family 99.44% Pure Formula with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Original Scent 4.0 oz (4 Count)**Ivory**$4.28**4.8★18,363 rev](https://www.amazon.com/dp/B007KKUYXG) [4**Dove Beauty Bar Soap Original 8 Count for Soft Smooth Skin with 1/4 Moisturizing Cream 3.75 oz**Dove**$11.88**4.9★11,630 rev](https://www.amazon.com/dp/B00I69SEK0) [5**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)**Ivory**$7.95**4.7★588 rev](https://www.amazon.com/dp/B0G4DJLJWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)**Ivory**$8.30**18,363 rev5mo ago](https://www.amazon.com/dp/B0G4BC3NQ2) [**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)**Ivory**$7.95**588 rev5mo ago](https://www.amazon.com/dp/B0G4DJLJWH) [**Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (10 Count)**Ivory**$6.77**18,363 rev5mo ago](https://www.amazon.com/dp/B0G3XSNS3M) [**Natural Glow Soap 6.7oz (190g) Moisturizing with Carrot Extract (Pack of 1)**Generic**$12.44**60 rev11mo ago](https://www.amazon.com/dp/B0FKS8WVSX) [**Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones for Sensitive Skin Designed for Skins pH Original Scent 35 oz**IVORY**$6.41**19,457 rev3y ago](https://www.amazon.com/dp/B09M7SPFSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (10 Count)**Ivory**$6.77**4.8★**▲ 158%**](https://www.amazon.com/dp/B0G3XSNS3M) [**Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)**Ivory**$8.30**4.8★**▲ 135%**](https://www.amazon.com/dp/B0G4BC3NQ2) [**Natural Glow Soap 6.7oz (190g) Moisturizing with Carrot Extract (Pack of 1)**Generic**$12.44**4.4★**▲ 123%**](https://www.amazon.com/dp/B0FKS8WVSX) [**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)**Ivory**$7.95**4.7★**▲ 100%**](https://www.amazon.com/dp/B0G4DJLJWH) [**Ivory Gentle Bath Bar Soap Designed for Whole Family 99.44% Pure Formula with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Original Scent 4.0 oz (4 Count)**Ivory**$4.28**4.8★**▲ 28%**](https://www.amazon.com/dp/B007KKUYXG)
**~~View all trending →~~**
## **What buyers say about jergens soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“light scent”*
**Value For Money**13%
*“Good deal”*
**Quality-Overall**9%
*“Excellent product”*
**Cleansing**8%
*“Nice and clean”*
**Soft Feel**8%
*“my skin is soft”*
**Lather**6%
*“Great Lather”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Moist/Dry**3%
*“My Skin is Hydrated and Soft”*
**Suitability Dry Skin**3%
*“Great for very dry skin”*
**Durability**3%
*“used it for decades”*
### **What buyers complain about **
**Smell**14%
*“this does not smell like the original ones you can buy in the stores”*
**Allergies**10%
*“Allergic response”*
**Moist/Dry**7%
*“it doesn't moisturize very well”*
**Size-Overall**7%
*“The bars keep getting smaller and smaller,”*
**Ease Of Cleaning**3%
*“it just doesnt seem to clean very well”*
**Value For Money**3%
*“Too expensive”*
**Skin Health**3%
*“Has so many bad ingredients for skin”*
**Ingredients-Overall**2%
*“THEY CHANGED FORMULA”*
**Advertised Vs Actual Product**2%
*“The picture shows only two items”*
**Sensitivity-Overall**2%
*“I have very sensitive dry skin so”*
### **Top return reasons **
**Smell**41%
**Size-Overall**13%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Leak-Proof**5%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Sensitivity-Overall**2%
**Motor Power**2%
**Suitability Dry Skin**1%
## **Common questions**
- **Is jergens soap profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the jergens soap niche?**
- 4 brands and 61 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jergens soap?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the jergens soap niche?**
- Listings span $4.28–$12.44; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 13,148 reviews — the moat a new listing must climb.
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