---
title: "Jergens Face Tanner Medium to Dark — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jergens-face-tanner-medium-to-dark"
last_updated: "2026-08-11T13:26:37.776Z"
locale: en
meta:
description: "Niche score 42/100 · $24K/yr market · 10K searches/yr · $12.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $24K/yr market · 10K searches/yr · $12.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jergens Face Tanner Medium to Dark — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **jergens face tanner medium to dark**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 83Conversion 100Competition 0Returns 97Price range 41Avg price 53Brand share 0Review moat 23Quality gap 32
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+79.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.34**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$9.48–$18.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,255.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$24K**
$24K/yr · 10K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jergens face tanner medium to dark is a $24K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jergens face tanner medium to dark market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$31K–$37K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Jergens100%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +79.0% search growth over the last 90 days.
500300Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jergens-face-tanner-medium-to-dark/trend)
## **Top jergens face tanner medium to dark search terms**
- **jergens natural glow medium to deep face**8K/yr+85.9%18.6% conv. - **jergens natural glow face medium to deep**2K/yr+43.6%26.2% conv. - **jergens face tanner medium to dark**635/yr+91.1%27.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jergens-face-tanner-medium-to-dark/search-terms)
## **Top jergens face tanner medium to dark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$5K40%$10K60%$15K80%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jergens Natural Glow Self Tanner Face Moisturizer with SPF 20 Facial Sunscreen Medium to Deep Skin Tone Sunless Tanning Oil Free Broad Spectrum Protection UVA and UVB 2 oz (Packaging May Vary)**Jergens**$10.53**4.5★8,530 rev](https://www.amazon.com/dp/B001UTDW5U) [2**Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2**Jergens**$18.85**4.7★557 rev](https://www.amazon.com/dp/B096HG9N29) [3**Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Medium to Tan**Jergens**$12.40**4.6★803 rev](https://www.amazon.com/dp/B0C2WW2WG8) [4**Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz**Jergens**$9.48**4.6★17,090 rev](https://www.amazon.com/dp/B07DP5JQH2) [5**Jergens Natural Glow Daily Facial Moisturizer Fair to Med 2 fl oz (59 ml)**Jergens**$10.43**4.4★14,298 rev](https://www.amazon.com/dp/B001YTD3BE)
### **Newest**
by launch date
[**Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Medium to Tan**Jergens**$12.40**803 rev3y ago](https://www.amazon.com/dp/B0C2WW2WG8) [**Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2**Jergens**$18.85**557 rev5y ago](https://www.amazon.com/dp/B096HG9N29) [**Jergens Natural Glow Daily Facial Moisturizer Fair to Med 2 fl oz (59 ml)**Jergens**$10.43**14,298 rev17y ago](https://www.amazon.com/dp/B001YTD3BE) [**Jergens Natural Glow Self Tanner Face Moisturizer with SPF 20 Facial Sunscreen Medium to Deep Skin Tone Sunless Tanning Oil Free Broad Spectrum Protection UVA and UVB 2 oz (Packaging May Vary)**Jergens**$10.53**8,530 rev17y ago](https://www.amazon.com/dp/B001UTDW5U) [**Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz**Jergens**$9.48**17,090 rev19y ago](https://www.amazon.com/dp/B07DP5JQH2)
### **Trending**
90-day click momentum
[**Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Medium to Tan**Jergens**$12.40**4.6★**— 10%**](https://www.amazon.com/dp/B0C2WW2WG8) [**Jergens Natural Glow Self Tanner Face Moisturizer with SPF 20 Facial Sunscreen Medium to Deep Skin Tone Sunless Tanning Oil Free Broad Spectrum Protection UVA and UVB 2 oz (Packaging May Vary)**Jergens**$10.53**4.5★**— 6%**](https://www.amazon.com/dp/B001UTDW5U) [**Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz**Jergens**$9.48**4.6★**— 3%**](https://www.amazon.com/dp/B07DP5JQH2) [**Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2**Jergens**$18.85**4.7★**— 4%**](https://www.amazon.com/dp/B096HG9N29) [**Jergens Natural Glow Daily Facial Moisturizer Fair to Med 2 fl oz (59 ml)**Jergens**$10.43**4.4★**▼ 46%**](https://www.amazon.com/dp/B001YTD3BE)
## **What buyers say about jergens face tanner medium to dark**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Looking natural”*
**Moist/Dry**11%
*“my skin is moisturized”*
**Brightness/Shine/Glow**9%
*“Gives a nice glow”*
**Suitability Combination Skin**9%
*“Keep your complexion looking great”*
**Smell**7%
*“Smells nice, works as a sunscreen”*
**Quality-Overall**6%
*“Excellent product”*
**Value For Money**5%
*“super affordable”*
**Ease Of Application**4%
*“great feel and easy application”*
**Efficiency**4%
*“it works extremely well”*
**Ease Of Use**3%
*“Very easy to use”*
### **What buyers complain about **
**Color**17%
*“I should have gone a shade darker”*
**Smell**15%
*“Does not smell good”*
**Functionality-Overall**8%
*“Doesn't work”*
**Allergies**8%
*“after a few hours I had a rash”*
**Skin Health**5%
*“I typically do not have sensitive skin and for whatever reason it caused my skin to peel and burn”*
**Value For Money**4%
*“way too expensive”*
**Quality-Overall**2%
*“Not the best”*
**Coverage**2%
*“The coverage is not streaky as long as you put it on damp skin”*
**Animal Testing/Cruelty Free**2%
*“Not Cruelty-free”*
**Leak-Proof**2%
*“IT LEAKED”*
### **Top return reasons **
**Color**31%
**Smell**13%
**Leak-Proof**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Product Condition**5%
**Moist/Dry**5%
**Defective Material/Parts**3%
**Value For Money**3%
**Color Fading/Discoloration**2%
## **Common questions**
- **Is jergens face tanner medium to dark profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 5 tracked products. 90-day search growth is +79.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the jergens face tanner medium to dark niche?**
- 1 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jergens face tanner medium to dark?**
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.5%.
- **When does demand for jergens face tanner medium to dark peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the jergens face tanner medium to dark niche?**
- Listings span $9.48–$18.85; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 8,256 reviews — the moat a new listing must climb.
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