---
title: "Jelly Lipstick — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jelly-lipstick"
last_updated: "2026-08-11T12:26:45.335Z"
locale: en
meta:
description: "Niche score 36/100 · $19K/yr market · 47K searches/yr · $9.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $19K/yr market · 47K searches/yr · $9.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jelly Lipstick — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **jelly lipstick**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 9Conversion 50Competition 29Returns 89Price range 11Avg price 32Brand share 36Review moat 26Quality gap 84
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.82**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,888.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.92–$16.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$19K**
$19K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, jelly lipstick is a $19K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly lipstick market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$20K–$25K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#602**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**13%**
- BestLand44% - firstfly13% - FLOWER13% - BONNIE CHOICE9% - BLUE LOVE4% - BKPPLZP4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jelly-lipstick/trend)
## **Top jelly lipstick search terms**
- **flower lipstick**16K/yr-24.1%2.0% conv. - **flower lip gloss**8K/yr-25.2%1.0% conv. - **flower jelly lipstick**9K/yr-46.6%5.8% conv. - **flower lip balm**4K/yr-22.3%2.2% conv. - **clear lipstick with flower inside**3K/yr-30.4%3.9% conv. - **gold foil flower color changing lipstick**1K/yr-39.5%5.4% conv. - **lip gloss with flowers inside**3K/yr-47.5%6.5% conv. - **clear flower lipstick**2K/yr-31.7%2.0% conv. - **crystal flower jelly lipstick**2K/yr-61.9%12.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jelly-lipstick/search-terms)
## **Top jelly lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BestLand 6 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss**BestLand**$10.22**4.3★11,413 rev](https://www.amazon.com/dp/B01M8IU10P) [2**BestLand 3 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss (3Pcs Flower Jelly Lipstick 010203)**BestLand**$7.91**4.3★11,413 rev](https://www.amazon.com/dp/B0CBS6VPYX) [3**Pack of 6 Crystal Flower Jelly Lipstick Long Lasting Nutritious Lip Balm Lips Moisturizer Magic Temperature Color Change Lip Gloss Birthday Day Gifts Bridesmaid Gifts Bulk Gifts for Women(Pink)**firstfly**$9.93**4.2★11,762 rev](https://www.amazon.com/dp/B078VR8SHC) [4**BONNIE CHOICE 6 Pcs Crystal Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Flower Lip Stick Nutritious Lip Balm Magic Color Change Lip Gloss Makeup**BONNIE CHOICE**$9.13**4.4★69 rev](https://www.amazon.com/dp/B0F23PCVMM) [5**FLOWER BEAUTY By Drew Barrymore Petal Pout Lipstick - Nourishing & Highly Pigmented Lip Color with Antioxidants Matte Finish - Spiced Petal**FLOWER**$10.03**4.4★867 rev](https://www.amazon.com/dp/B07GH5TRXC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAMERIC Clear Color Changing Lipstick Temperature Ph Color Changing Chapstick Tinted Lip Balm Moisturizing Long Lasting Magic Color Change PINK Transferproof Lipstick (Daisy Flower Jelly)**CAMERIC**$10.01**45 rev2mo ago](https://www.amazon.com/dp/B0GRNFFQZQ) [**MooGlamor 3 Pcs Flower Lipsticks Clear Jelly Lip Tint Set with Temperature Change Color and Moisturizing Lip Gloss for Women Gift**MooGlamor**$10.45**52 rev11mo ago](https://www.amazon.com/dp/B0FMK14D99) [**BONNIE CHOICE 6 Pcs Crystal Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Flower Lip Stick Nutritious Lip Balm Magic Color Change Lip Gloss Makeup**BONNIE CHOICE**$9.13**69 rev1y ago](https://www.amazon.com/dp/B0F23PCVMM) [**6PCS Crystal Flower Jelly Lipstick Set Moisturizing Color Changing Lip Gloss Set Clear Tinted Magic Lip Stain Moisturizer Gift Set Waterproof Lip Balm Set Long Lasting Hydrating Lipgloss for Women**PPPanYiDi**$9.72**113 rev1y ago](https://www.amazon.com/dp/B0DSW1S5B5) [**BLUE LOVE Flower Lipstick - Blue Hydrating Color-Changing**BLUE LOVE**$4.92**329 rev2y ago](https://www.amazon.com/dp/B0D21N9L1S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAMERIC Clear Color Changing Lipstick Temperature Ph Color Changing Chapstick Tinted Lip Balm Moisturizing Long Lasting Magic Color Change PINK Transferproof Lipstick (Daisy Flower Jelly)**CAMERIC**$10.01**3.3★**▲ 586%**](https://www.amazon.com/dp/B0GRNFFQZQ) [**Flower beauty Petal Pout Lipstick Cruelty Free Nourishing Highly Pigmented Lip Color with Antioxidants Hibis-Kiss- Matte 0.11 Oz**FLOWER**$9.32**3.7★**▲ 319%**](https://www.amazon.com/dp/B07BGSQ8QY) [**FLOWER Beauty By Drew Barrymore Perfect Pout Moisturizing Lipstick - Soothes Lips + Hydrates - Creamy Lip Tint + Natural Looking Shine + Buildable Color - Cruelty-Free + Vegan (Buttercup)**FLOWER**$14.45**4.1★**▲ 169%**](https://www.amazon.com/dp/B09HR8X2KX) [**FLOWER BEAUTY By Drew Barrymore Bitten Lip Stain - Long-Lasting Color - Hydrating + Water-Based Formula - Gel-Like Texture - (Coy)**FLOWER**$6.56**3.8★**▲ 137%**](https://www.amazon.com/dp/B08LZVW8X5) [**FLOWER BEAUTY By Drew Barrymore Petal Pout Lipstick - Nourishing & Highly Pigmented Lip Color with Antioxidants Matte Finish - Spiced Petal**FLOWER**$10.03**4.4★**▲ 69%**](https://www.amazon.com/dp/B07GH5TRXC)
**~~View all trending →~~**
## **What buyers say about jelly lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“long lasting color”*
**Moist/Dry**12%
*“Great, moisturizing”*
**Gifting Purpose**9%
*“Great Gift”*
**Quality-Overall**9%
*“Excellent Product”*
**Soft Feel**6%
*“feel very soft”*
**Value For Money**6%
*“Value for money”*
**Smell**4%
*“Beautiful smell”*
**Advertised Vs Actual Product**3%
*“Does what it says it does”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Application**2%
*“Lovely feel when applied”*
### **What buyers complain about **
**Color**26%
*“Not liking the color at all”*
**Moist/Dry**12%
*“Very drying”*
**Durability**12%
*“Does not last”*
**Smell**6%
*“It does smell very much like chemicals”*
**Quality-Overall**5%
*“the quality control could be better”*
**Advertised Vs Actual Product**4%
*“looks can be very deceiving”*
**Value For Money**2%
*“which makes it a little more expensive than expected”*
**Functionality-Overall**1%
*“This absolutely does not work”*
**Ingredients-Overall**1%
*“Shame on Amazon for not listing actual ingredients”*
**Allergies**1%
*“sadly left me slightly itchy as well”*
### **Top return reasons **
**Color**27%
**Advertised Vs Actual Product**19%
**Smell**15%
**Moist/Dry**8%
**Quality-Overall**5%
**Functionality-Overall**4%
**Durability**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is jelly lipstick profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the jelly lipstick niche?**
- 12 brands and 34 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in jelly lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.3%.
- **When does demand for jelly lipstick peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the jelly lipstick niche?**
- Listings span $4.92–$16.24; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 3,888 reviews — the moat a new listing must climb.
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