---
title: "Jelly Gel Nail Polish — $441K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jelly-gel-nail-polish"
last_updated: "2026-08-11T17:46:20.497Z"
locale: en
meta:
description: "Niche score 54/100 · $441K/yr market · 1.7M searches/yr. A deep review moat (10,533 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $441K/yr market · 1.7M searches/yr. A deep review moat (10,533 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jelly Gel Nail Polish — $441K/yr Amazon US Niche (2026) - Flapen"
---
# **jelly gel nail polish**
**Worth a look**
Shows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list.
Market size 57Growth 26Conversion 25Competition 82Returns 85Price range 85Avg price 55Brand share 38Review moat 21Quality gap 67
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.09–$86.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$441K**
$441K/yr · 1.7M searches
**Avg price**
**Good****$12.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,533.44**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, jelly gel nail polish is a $441K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly gel nail polish market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$502K–$628K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 65%
**Open market**
**13%**
- beetles Gel Polish35% - GAOY24% - Double Rhythm8% - essie7% - Born Pretty7% - COSCELIA5% - Open — no brand owns it (10 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jelly-gel-nail-polish/trend)
## **Top jelly gel nail polish search terms**
- **jelly gel nail polish**352K/yr+24.9%2.1% conv. - **jelly nail polish**334K/yr+25.1%1.2% conv. - **jelly gel polish**352K/yr-45.9%1.7% conv. - **jelly nail polish gel**153K/yr-10.0%2.1% conv. - **jelly polish**72K/yr+3.1%1.6% conv. - **sheer gel nail polish**45K/yr-8.5%1.9% conv. - **jelly nails**35K/yr+20.5%0.7% conv. - **beetles jelly gel nail polish**47K/yr-7.5%2.6% conv. - **korean nail polish**30K/yr+37.9%0.2% conv. - **jelly gel nail polish set**32K/yr+54.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jelly-gel-nail-polish/search-terms)
## **Top jelly gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$26K9%$40K12%$53K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beetles Jelly Gel Nail Polish Set 53PCS 36 Colors Jelly Pink Milky White Red Black Blue Green Silver Cat Eye Base Glitter Glossy Matte Top Coat Crystal Ice Collection French Nails Gift for Women**beetles Gel Polish**$26.91**4.5★549 rev](https://www.amazon.com/dp/B0D2MFVDQC) [2**beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women**beetles Gel Polish**$9.55**4.5★20,276 rev](https://www.amazon.com/dp/B0BWF17Q5T) [3**GAOY Rose Garden Jelly Gel Nail Polish of 6 Transparent Nude Red Pink Brown Colors Sheer Gel Polish Kit for Salon Manicure and Nail Art DIY at Home**GAOY**$11.71**4.3★5,272 rev](https://www.amazon.com/dp/B08SVRTXDY) [4**Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women**beetles Gel Polish**$24.87**4.4★22,863 rev](https://www.amazon.com/dp/B0DJXQ32DY) [5**essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz**essie**$10.98**4.3★1,944 rev](https://www.amazon.com/dp/B0CMSF4SH6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women**beetles Gel Polish**$30.01**822 rev6mo ago](https://www.amazon.com/dp/B0FF4TJT95) [**AZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift**AZUREBEAUTY**$8.08**4,132 rev11mo ago](https://www.amazon.com/dp/B0FMK9PQ3T) [**GAOY Milky Jelly Gel Nail Polish of 6 Colors from Nude to Dark Brown Black Gel Polish Kit for Salon Manicure and Blooming Nail Art DIY at Home**GAOY**$12.64**839 rev1y ago](https://www.amazon.com/dp/B0FH6FGC3T) [**Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women**beetles Gel Polish**$24.87**22,863 rev1y ago](https://www.amazon.com/dp/B0DJXQ32DY) [**Double Rhythm 28Pcs 0.5Oz Gel Nail Polish Set Same Color Same Bottle Gel Polish Kit Nail Art Manicure Salon DIY at Home for Women (Neon Jelly Sheer Collection-T24-11)**Double Rhythm**$86.42**954 rev1y ago](https://www.amazon.com/dp/B0F4X426D6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift**AZUREBEAUTY**$8.08**4.1★**▲ 347%**](https://www.amazon.com/dp/B0FMK9PQ3T) [**essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz**essie**$10.98**4.3★**▲ 183%**](https://www.amazon.com/dp/B0CMSF4SH6) [**Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women**beetles Gel Polish**$30.01**4.4★**▲ 178%**](https://www.amazon.com/dp/B0FF4TJT95) [**Beetles Pastel Gel Nail Polish Set - 6 Colors Spring Jelly Gel Polish Kit Pink Blue Purple Orange Yellow Green Sheer Translucent Effect Soak Off UV Macaron Dream Nail Art DIY Gift for Women**beetles Gel Polish**$8.97**4.5★**▲ 99%**](https://www.amazon.com/dp/B0CF4GG4CM) [**GAOY Milky Jelly Gel Nail Polish of 6 Colors from Nude to Dark Brown Black Gel Polish Kit for Salon Manicure and Blooming Nail Art DIY at Home**GAOY**$12.64**4.3★**▲ 90%**](https://www.amazon.com/dp/B0FH6FGC3T)
**~~View all trending →~~**
## **What buyers say about jelly gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Colors are as described”*
**Quality-Overall**10%
*“Great variety”*
**Value For Money**5%
*“Good for the price”*
**Ease Of Use**4%
*“Easy to Use”*
**Ease Of Application**4%
*“Applies well”*
**Stitch/Finish/Polish**3%
*“Smooth finish”*
**Durability**3%
*“nicely durable”*
**Advertised Vs Actual Product**2%
*“As described”*
**Brightness/Shine/Glow**2%
*“Great shine”*
**Design-Overall**2%
*“it is so beautiful & elegant”*
### **What buyers complain about **
**Color**22%
*“Color is Ugly”*
**Advertised Vs Actual Product**8%
*“False Advertising”*
**Quality-Overall**6%
*“the quality goes missing”*
**Durability**5%
*“Does not last”*
**Thickness**5%
*“Too thick”*
**Moist/Dry**4%
*“it didnt dry”*
**Size-Overall**4%
*“bottles are a little smaller”*
**Value For Money**3%
*“Waste of money”*
**Adhesion/Stickiness**3%
*“Horrible glue quality”*
**Smell**3%
*“No smell”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**16%
**Functionality-Overall**6%
**Quality-Overall**3%
**Size-Overall**3%
**Thickness**2%
**Paint Quality**2%
**Moist/Dry**2%
**Leak-Proof**2%
**Smell**2%
## **Common questions**
- **Is jelly gel nail polish profitable to sell on Amazon United States?**
- The niche generates $441K/yr across 63 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the jelly gel nail polish niche?**
- 16 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in jelly gel nail polish?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.5%.
- **When does demand for jelly gel nail polish peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the jelly gel nail polish niche?**
- Listings span $5.09–$86.42; the average listing price is $12.55 (sweet spot $15–$100). The average incumbent carries 10,533 reviews — the moat a new listing must climb.
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