---
title: "Jelly Eyeshadow Stick — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jelly-eyeshadow-stick"
last_updated: "2026-08-11T13:23:27.770Z"
locale: en
meta:
description: "Niche score 43/100 · $45K/yr market · 202K searches/yr · $9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $45K/yr market · 202K searches/yr · $9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jelly Eyeshadow Stick — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **jelly eyeshadow stick**
**Skip it**
Prices mostly outside the sweet spot ($5.72–$14.60) — this niche doesn't clear our bar today.
Market size 11Growth 74Conversion 30Competition 49Returns 83Price range 0Avg price 27Brand share 3Review moat 34Quality gap 82
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+58.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,059.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.22**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$45K**
$45K/yr · 202K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.72–$14.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, jelly eyeshadow stick is a $45K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly eyeshadow stick market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**11**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**0%**
- SHEGLAM56% - TIMEPHORIA21% - ColourPop14% - Hegafoo6% - ZAIDOC2% - Julep1% - Open — no brand owns it (0%)
## **Top jelly eyeshadow stick search terms**
- **sheglam eyeshadow**47K/yr+32.7%0.9% conv. - **jelly eyeshadow stick**13K/yr+142.0%1.7% conv. - **colourpop jelly much eyeshadow**11K/yr+477.9%0.7% conv. - **timephoria jelly eyeshadow**10K/yr+150.0%2.6% conv. - **gel eyeshadow stick**7K/yr+147.4%2.1% conv. - **sheglam eyeshadow palette**18K/yr-25.2%1.1% conv. - **colourpop jelly much eyeshadow stick**4K/yr+0.0%1.1% conv. - **she glam eyeshadow**13K/yr-1.9%0.8% conv. - **sheglam eyeshadow stick**11K/yr+22.9%1.1% conv. - **sheglam crystal jelly glaze stick**12K/yr+10.7%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jelly-eyeshadow-stick/search-terms)
## **Top jelly eyeshadow stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$7K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Aura Blitz**SHEGLAM**$7.22**4.4★2,267 rev](https://www.amazon.com/dp/B0DPHD2HMY) [2**TIMEPHORIA Illumina Jelly Gel Eyeshadow Stick 001 Moonshell- Light Champagne Shimmer Sparkle Finish Cream Texture With Cooling Feel Long-Lasting Crease-Proof Smudgeproof Eye Shine Easy Application**TIMEPHORIA**$12.32**4.1★155 rev](https://www.amazon.com/dp/B0FVRJW3T1) [3**SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Rosy Gem**SHEGLAM**$7.68**4.4★2,267 rev](https://www.amazon.com/dp/B0DPHCYMZ7) [4**Hegafoo Crystal Hydrating Jelly Stick Eyeshadow Stick Glitter Makeup Jelly Shimmer Eye Shadow Crayon Lightweight Eye Brightener Makeup Glitter Eye Shadow (Multicolor 4 colors)**Hegafoo**$14.00**3.7★282 rev](https://www.amazon.com/dp/B0F13CQDQ8) [5**SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Starlit Silver**SHEGLAM**$7.25**4.4★2,267 rev](https://www.amazon.com/dp/B0DPHFSYZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Diamond Girl (0.1 oz)**ColourPop**$9.87**9 rev3w ago](https://www.amazon.com/dp/B0H1DRQPD9) [**ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Make A Toast (0.1 oz)**ColourPop**$9.86**9 rev3w ago](https://www.amazon.com/dp/B0H1DTYM6S) [**TIMEPHORIA Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender Shimmer Sparkle Finish Cream Texture With Cooling Feel Long-Lasting Crease-Proof Smudgeproof Eye Shine Easy Application**TIMEPHORIA**$12.94**155 rev3mo ago](https://www.amazon.com/dp/B0FVS5GCGZ) [**SHEGLAM Prismalight Baked Gelee Eyeshadow Duo-01 Quartz Rising**SHEGLAM**$8.66**28 rev3mo ago](https://www.amazon.com/dp/B0GSYHB96Z) [**ZAIDOC 5-Color Crystal Jelly Eyeshadow & Dual-Ended Eyeshadow Set Dewy Shimmer Cream Eye Shadow Stick Translucent Hydrating Glitter Makeup for Daily Wear 6-Piece Eye Makeup Kit**ZAIDOC**$10.03**13 rev7mo ago](https://www.amazon.com/dp/B0G514FQFL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHEGLAM Prismalight Baked Gelee Eyeshadow Duo-01 Quartz Rising**SHEGLAM**$8.66**4.0★**▲ 170%**](https://www.amazon.com/dp/B0GSYHB96Z) [**ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Make A Toast (0.1 oz)**ColourPop**$9.86**3.7★**▲ 170%**](https://www.amazon.com/dp/B0H1DTYM6S) [**ColourPop Jelly Much Gel Eyeshadow Stick - Water-Based Shimmer Eye Shadow Stick + Topper for Eyes Cheeks & Lips - Wet-Look Shine & Sparkle Finish - Cooling Glide Formula - Diamond Girl (0.1 oz)**ColourPop**$9.87**3.7★**▲ 168%**](https://www.amazon.com/dp/B0H1DRQPD9) [**ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Honey BB (0.05 oz)**ColourPop**$8.38**4.5★**▲ 160%**](https://www.amazon.com/dp/B0D3276D9G) [**SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam**SHEGLAM**$7.85**4.4★**▲ 148%**](https://www.amazon.com/dp/B0F5Q5WC8X)
**~~View all trending →~~**
## **What buyers say about jelly eyeshadow stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Beautiful colors”*
**Brightness/Shine/Glow**11%
*“Incredible shine”*
**Quality-Overall**8%
*“Excellent product”*
**Ease Of Application**6%
*“Easy to apply”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**6%
*“reasonable price”*
**Soft Feel**5%
*“glide on so smoothly”*
**Durability**4%
*“Stays on all day”*
**Eyelash Quality**3%
*“Long Lasting Shimmer Stick with Strong Hold”*
**Advertised Vs Actual Product**2%
*“EXACTLY WHAT I WAS LOOKING FOR”*
### **What buyers complain about **
**Color**16%
*“way more brown”*
**Durability**9%
*“Broke within a week”*
**Moist/Dry**5%
*“Once dried, it feels like nothing is on,”*
**Ease Of Application**5%
*“Breaks off in applicator”*
**Brightness/Shine/Glow**5%
*“This is not glittery”*
**Quality-Overall**5%
*“Feels and looks cheap”*
**Adhesion/Stickiness**3%
*“Stick broke”*
**Ease Of Use**3%
*“Dispenser problem”*
**Smudge Resistance**2%
*“It's statement about being smudge proof is very false”*
**Texture/Consistency-Overall**2%
*“very strange texture”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**7%
**Brightness/Shine/Glow**5%
**Functionality-Overall**4%
**Quality-Overall**3%
**Texture/Consistency-Overall**3%
**Weight Light**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is jelly eyeshadow stick profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 25 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the jelly eyeshadow stick niche?**
- 6 brands and 11 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in jelly eyeshadow stick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.6%.
- **What does it cost to enter the jelly eyeshadow stick niche?**
- Listings span $5.72–$14.60; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 3,059 reviews — the moat a new listing must climb.
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