---
title: "Jelly Blush — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jelly-blush"
last_updated: "2026-08-11T14:07:52.551Z"
locale: en
meta:
description: "Niche score 46/100 · $80K/yr market · 379K searches/yr · $12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $80K/yr market · 379K searches/yr · $12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jelly Blush — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **jelly blush**
**Skip it**
Soft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 18Conversion 22Competition 51Returns 89Price range 54Avg price 50Brand share 49Review moat 62Quality gap 87
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,027**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.12–$26.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.03**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$80K**
$80K/yr · 379K searches
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jelly blush is a $80K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jelly blush market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$96K–$120K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**21%**
- Milk Makeup51% - Revolution Beauty London10% - Lip Smacker6% - COVERGIRL5% - e.l.f.4% - KALYFADIO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jelly-blush/trend)
## **Top jelly blush search terms**
- **jelly blush**97K/yr-21.9%1.6% conv. - **milk jelly blush**95K/yr-34.9%0.9% conv. - **jelly tint**23K/yr+29.3%1.1% conv. - **milk makeup cooling water jelly tint**46K/yr+15.2%2.5% conv. - **jelly lip tint**15K/yr+21.4%1.0% conv. - **milk jelly tint**19K/yr+0.1%1.9% conv. - **jelly blush stick**15K/yr-17.2%1.7% conv. - **milk cooling water jelly tint**10K/yr+10.4%1.8% conv. - **milk lip tint**4K/yr+109.7%1.6% conv. - **milk blush jelly**10K/yr-1.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jelly-blush/search-terms)
## **Top jelly blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milk Makeup Cooling Water Jelly Tint Long-Lasting Sheer Lip + Cheek Stain with Firming Vegan Collagen + Hydrating Aloe Transfer Proof Buildable Lip Tint + Blush Chill (Red) 0.17 oz**Milk Makeup**$22.88**4.3★2,178 rev](https://www.amazon.com/dp/B0CQ2XNQ79) [2**Milk Makeup Cooling Water Jelly Tint Long-Lasting Sheer Lip + Cheek Stain with Firming Vegan Collagen + Hydrating Aloe Transfer Proof Buildable Lip Tint + Blush Burst (Poppy Pink) 0.17 oz**Milk Makeup**$22.74**4.3★2,178 rev](https://www.amazon.com/dp/B0CQ2Y183S) [3**Revolution Jelly Blush Stick Lip & Cheek Stain Sheer Buildable Coverage with Hydrating Hyaluronic Acid & Aloe for Multi-Use Glow Vegan & Cruelty-Free Strawberry Red**Revolution Beauty London**$7.94**4.0★626 rev](https://www.amazon.com/dp/B0DCZNC6HZ) [4**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Pink Positive**e.l.f.**$5.43**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J8RY35) [5**Lip Smacker Hello Kitty So Jelly Lip & Cheek Tint Moisturizing Sheer & Buildable Color Fun Bouncy Jelly Texture Sweet Cherry Flavor - Cherry**Lip Smacker**$5.12**4.4★1,230 rev](https://www.amazon.com/dp/B0DQR3721B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 20 Cherry Burst (Cherry Red)**COVERGIRL**$8.61**198 rev2mo ago](https://www.amazon.com/dp/B0GR1SP8M4) [**COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 50 Mulberry Melts (Mahogany)**COVERGIRL**$8.49**198 rev2mo ago](https://www.amazon.com/dp/B0GR1N27FB) [**KALYFADIO 2PCS Jelly Blush Stick for Cheeks Cooling Water Jelly Tint Stick Moisturizing Lightweight Lip and Cheek Tint Long-lasting Cruelty-free Sheer & Buildable Lip Stain + Blush01+03**KALYFADIO**$7.79**19 rev5mo ago](https://www.amazon.com/dp/B0GK1V67HS) [**essence | What a Tint! Staining Lip & Cheek Tint | Long-Lasting Balm Blush & Lip Stain | Lightweight Easy to Blend Jelly Balm | Vegan & Cruelty Free (10 Rasberry Vibes)**Essence Cosmetics**$5.66**34 rev7mo ago](https://www.amazon.com/dp/B0GKQFJJ3Z) [**AWCCXMYM Jelly Blush for Checks Eyes & Lip Stain 3-in-1 Long-Lasting Hydrating Jelly Tint Lightweight Sheer Blush Buildable Color Lip Tint Face Blushes Makeup# Soft Pink**AWCCXMYM**$6.17**36 rev7mo ago](https://www.amazon.com/dp/B0G47KZ8W5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 50 Mulberry Melts (Mahogany)**COVERGIRL**$8.49**4.1★**▲ 584%**](https://www.amazon.com/dp/B0GR1N27FB) [**COVERGIRL Clean Fresh Jelly Water Tint Lip & Cheek Tint Transfer-Proof Hydrating - 20 Cherry Burst (Cherry Red)**COVERGIRL**$8.61**4.1★**▲ 579%**](https://www.amazon.com/dp/B0GR1SP8M4) [**KALYFADIO 2PCS Jelly Blush Stick for Cheeks Cooling Water Jelly Tint Stick Moisturizing Lightweight Lip and Cheek Tint Long-lasting Cruelty-free Sheer & Buildable Lip Stain + Blush01+03**KALYFADIO**$7.79**3.8★**▲ 404%**](https://www.amazon.com/dp/B0GK1V67HS) [**UAOE 2PCS Cooling Water Jelly Tint for Cheeks03 Coral Red + 04 Berry Red**UAOE**$9.02**3.7★**▲ 400%**](https://www.amazon.com/dp/B0G437NZQN) [**essence | What a Tint! Staining Lip & Cheek Tint | Long-Lasting Balm Blush & Lip Stain | Lightweight Easy to Blend Jelly Balm | Vegan & Cruelty Free (10 Rasberry Vibes)**Essence Cosmetics**$5.66**3.9★**▲ 375%**](https://www.amazon.com/dp/B0GKQFJJ3Z)
**~~View all trending →~~**
## **What buyers say about jelly blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Nice lip color”*
**Ease Of Application**6%
*“Easy to apply”*
**Durability**5%
*“Stays all day”*
**Quality-Overall**5%
*“Nice product with sheer”*
**Value For Money**5%
*“Good for the price”*
**Moist/Dry**4%
*“keeps them feeling hydrated”*
**Smell**4%
*“The scent is light and nice”*
**Soft Feel**3%
*“This is soft”*
**Ease Of Use**3%
*“Easy to Blend”*
**Texture/Consistency-Overall**3%
*“The texture is light”*
### **What buyers complain about **
**Color**12%
*“Colors are not what I expected”*
**Durability**10%
*“Broken”*
**Moist/Dry**9%
*“Dried out product”*
**Value For Money**4%
*“Waste of money”*
**Smell**4%
*“Weird smell”*
**Dilute/Watery**3%
*“Extremely watery”*
**Stain Resistance**3%
*“it is more of a stain”*
**Size-Overall**3%
*“It is a small square container”*
**Texture/Consistency-Overall**3%
*“The texture is the first problem you notice”*
**Adhesion/Stickiness**2%
*“when I took it off the whole stick broke at the base”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**7%
**Moist/Dry**4%
**Product Condition**4%
**Size-Overall**4%
**Adhesion/Stickiness**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is jelly blush profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 26 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the jelly blush niche?**
- 15 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in jelly blush?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.3%.
- **When does demand for jelly blush peak?**
- Demand peaks in Jan–Feb–Oct–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the jelly blush niche?**
- Listings span $5.12–$26.74; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.
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