---
title: "Japanese Sunscreen — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/japanese-sunscreen"
last_updated: "2026-08-11T12:26:44.236Z"
locale: en
meta:
description: "Niche score 37/100 · $104K/yr market · 118K searches/yr · $17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $104K/yr market · 118K searches/yr · $17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanese Sunscreen — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **japanese sunscreen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 57Competition 7Returns 96Price range 88Avg price 82Brand share 0Review moat 34Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.43–$20.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.99**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,072.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$104K**
$104K/yr · 118K searches
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, japanese sunscreen is a $104K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese sunscreen market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#482**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- celimax76% - HARUHARU7% - Abib6% - innisfree6% - SKIN10045%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/japanese-sunscreen/trend)
## **Top japanese sunscreen search terms**
- **celimax sunscreen**74K/yr-8.7%2.7% conv. - **celimax oil control sunscreen**15K/yr+10.2%1.0% conv. - **celimax sunscreen spf 50**6K/yr-4.8%2.5% conv. - **celimax protector solar**10K/yr-5.3%0.8% conv. - **celimax spf**5K/yr-6.7%1.8% conv. - **protector solar celimax**4K/yr-23.9%0.2% conv. - **celimax sunscreen oil control**5K/yr-16.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/japanese-sunscreen/search-terms)
## **Top japanese sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$21K40%$41K60%$62K80%$83K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**celimax Pore+Skin Clarifying Daily Sunscreen | SPF 50 Broad Spectrum Sunscreen with TXA & Niacinamide Non-Sticky No White Cast For All Skin Tones Korean Skincare 50ml**celimax**$20.07**4.3★57 rev](https://www.amazon.com/dp/B0GY14XSSW) [2**Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty**HARUHARU**$14.43**4.6★6,227 rev](https://www.amazon.com/dp/B0BZ3G9GKL) [3**Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g**Abib**$15.50**4.6★3,665 rev](https://www.amazon.com/dp/B0C45CK57M) [4**Innisfree Daily UV Defense SPF 36 Korean Face Sunscreen Invisible Finish Broad Spectrum No White Cast Lightweight Hydrating**innisfree**$16.81**4.6★7,497 rev](https://www.amazon.com/dp/B08WZS7LVN) [5**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★1,043 rev](https://www.amazon.com/dp/B0FXH5LHN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**celimax Pore+Skin Clarifying Daily Sunscreen | SPF 50 Broad Spectrum Sunscreen with TXA & Niacinamide Non-Sticky No White Cast For All Skin Tones Korean Skincare 50ml**celimax**$20.07**57 rev2mo ago](https://www.amazon.com/dp/B0GY14XSSW) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**1,043 rev8mo ago](https://www.amazon.com/dp/B0FXH5LHN8) [**celimax Pore+Dark Spot Brightening Cream | with Niacinamide Tranexamic Acid TXA Cream Pore Minimizer Non-Irritating Hydrating For Sensitive Skin 35ml**celimax**$20.34**2,381 rev1y ago](https://www.amazon.com/dp/B0DHKSF81K) [**Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g**Abib**$15.50**3,665 rev3y ago](https://www.amazon.com/dp/B0C45CK57M) [**Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty**HARUHARU**$14.43**6,227 rev3y ago](https://www.amazon.com/dp/B0BZ3G9GKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**celimax Pore+Skin Clarifying Daily Sunscreen | SPF 50 Broad Spectrum Sunscreen with TXA & Niacinamide Non-Sticky No White Cast For All Skin Tones Korean Skincare 50ml**celimax**$20.07**4.3★**▲ 179%**](https://www.amazon.com/dp/B0GY14XSSW) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★**▲ 162%**](https://www.amazon.com/dp/B0FXH5LHN8) [**Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g**Abib**$15.50**4.6★**▼ 29%**](https://www.amazon.com/dp/B0C45CK57M) [**Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty**HARUHARU**$14.43**4.6★**▼ 43%**](https://www.amazon.com/dp/B0BZ3G9GKL) [**Innisfree Daily UV Defense SPF 36 Korean Face Sunscreen Invisible Finish Broad Spectrum No White Cast Lightweight Hydrating**innisfree**$16.81**4.6★**▼ 58%**](https://www.amazon.com/dp/B08WZS7LVN)
**~~View all trending →~~**
## **What buyers say about japanese sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**13%
*“great for my skin”*
**Moist/Dry**9%
*“Excellent moisturizer”*
**Weight Light**7%
*“feels super lightweight on the skin”*
**Soft Feel**6%
*“Goes on smooth”*
**Quality-Overall**6%
*“Excellent Product”*
**Ease Of Application**5%
*“Applies beautifully”*
**Texture/Consistency-Overall**4%
*“Good consistency”*
**Suitability Oily Skin**4%
*“Works well for oily skin”*
**Suitability Dry Skin**3%
*“Great moisturizer for a dry sensitive skin”*
**Brightness/Shine/Glow**3%
*“It shines well”*
### **What buyers complain about **
**Smell**13%
*“Awful smell”*
**Allergies**11%
*“Allergic reaction”*
**Functionality-Overall**5%
*“Pump never works”*
**Oily/Greasy**4%
*“feel greasy”*
**Skin Health**3%
*“Burned my skin”*
**Sensitivity-Overall**3%
*“I have VERY sensitive”*
**Size-Overall**3%
*“This is a very small container”*
**Color**3%
*“they both got pink”*
**Value For Money**3%
*“Expensive”*
**Suitability Oily Skin**2%
*“Not for oily skin”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Oily/Greasy**8%
**Functionality-Overall**8%
**Smell**7%
**Ingredients-Overall**6%
**Product Condition**4%
**Skin Health**4%
**Suitability Combination Skin**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is japanese sunscreen profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the japanese sunscreen niche?**
- 5 brands and 48 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in japanese sunscreen?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.8%.
- **When does demand for japanese sunscreen peak?**
- Demand peaks in Aug; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the japanese sunscreen niche?**
- Listings span $14.43–$20.63; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.
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