---
title: "Japanese Lip Balm — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/japanese-lip-balm"
last_updated: "2026-08-11T15:03:35.332Z"
locale: en
meta:
description: "Niche score 41/100 · $131K/yr market · 103K searches/yr · $12.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $131K/yr market · 103K searches/yr · $12.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanese Lip Balm — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **japanese lip balm**
**Skip it**
Soft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 14Conversion 87Competition 14Returns 97Price range 54Avg price 55Brand share 20Review moat 45Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.70–$27.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,989**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$131K**
$131K/yr · 103K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, japanese lip balm is a $131K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese lip balm market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$126K–$157K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**5%**
- eos49% - TULA29% - Essence Cosmetics8% - La Roche-Posay3% - ANUA3% - Dr.Reju-All3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/japanese-lip-balm/trend)
## **Top japanese lip balm search terms**
- **lip peptide treatment**23K/yr-21.1%2.2% conv. - **eos cashmere lip butter**22K/yr-16.7%10.6% conv. - **tula lip**9K/yr+1.6%7.9% conv. - **korean lip treatment**7K/yr-26.7%1.4% conv. - **cashmere lip butter**8K/yr-10.5%10.4% conv. - **tula lip balm**7K/yr-43.8%10.2% conv. - **tula lip mask**4K/yr-10.5%12.4% conv. - **eos vanilla cashmere lip balm**5K/yr-23.6%7.7% conv. - **eos vanilla cashmere lip butter**7K/yr-41.4%8.9% conv. - **eos vanilla cashmere lip**3K/yr-47.8%7.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/japanese-lip-balm/search-terms)
## **Top japanese lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$39K45%$59K60%$79K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz**eos**$6.82**4.6★4,471 rev](https://www.amazon.com/dp/B0CRRZNL11) [2**TULA Skin Care 24-7 Moisture Day & Night Peptide Lip Mask - Peptides Hyaluronic Acid & Vitamin E deeply Nourish & Hydrate lips 0.28 oz.**TULA**$14.95**4.5★260 rev](https://www.amazon.com/dp/B0D9HXX99H) [3**TULA Skin Care Rose Glow + Get It Lip Balm - Hydrating Peptide Lip Treatment with Hyaluronic Acid & Vitamin E 0.28 oz. Rosy Tint**TULA**$13.06**4.2★457 rev](https://www.amazon.com/dp/B0D9PDYCG1) [4**TULA Skin Care Krista Horton Moisture Lip Mask - Peptides Hyaluronic Acid Vitamin E & Mint Oil deeply Nourish & Hydrate lips 0.28 oz.**TULA**$11.93**4.6★117 rev](https://www.amazon.com/dp/B0FFPH49M7) [5**essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (01 | Peptacular!)**Essence Cosmetics**$4.70**4.5★3,211 rev](https://www.amazon.com/dp/B0D6NDBSJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz**Dr.Reju-All**$12.68**594 rev5mo ago](https://www.amazon.com/dp/B0GL22N4GY) [**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**311 rev9mo ago](https://www.amazon.com/dp/B0FWCF61VF) [**TULA Skin Care Krista Horton Moisture Lip Mask - Peptides Hyaluronic Acid Vitamin E & Mint Oil deeply Nourish & Hydrate lips 0.28 oz.**TULA**$11.93**117 rev1y ago](https://www.amazon.com/dp/B0FFPH49M7) [**essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (03 |Toffeetastic!)**Essence Cosmetics**$4.79**3,211 rev1y ago](https://www.amazon.com/dp/B0DQ59KY5Z) [**eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz**eos**$6.82**4,471 rev1y ago](https://www.amazon.com/dp/B0CRRZNL11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**4.5★**▲ 574%**](https://www.amazon.com/dp/B0FWCF61VF) [**Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz**Dr.Reju-All**$12.68**4.5★**▲ 275%**](https://www.amazon.com/dp/B0GL22N4GY) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**4.6★**▲ 111%**](https://www.amazon.com/dp/B0DSGQ8Y5J) [**Paulas Choice Pro-Collagen Peptide Gloss Lip Balm Hydrates & Smooths Lips Sheer & Glossy Finish for Fuller Lips Sheer Tint Non-Sticky Cruelty-Free 0.5 oz**Paula's Choice**$20.93**4.6★**▲ 102%**](https://www.amazon.com/dp/B0DJDVK9ZB) [**essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (03 |Toffeetastic!)**Essence Cosmetics**$4.79**4.5★**▲ 93%**](https://www.amazon.com/dp/B0DQ59KY5Z)
**~~View all trending →~~**
## **What buyers say about japanese lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**28%
*“Super hydrating”*
**Soft Feel**12%
*“SUPER SOFT”*
**Smell**10%
*“Great smell”*
**Quality-Overall**8%
*“Quality balm”*
**Value For Money**5%
*“Great value”*
**Texture/Consistency-Overall**3%
*“The consistency is great”*
**Ease Of Application**3%
*“Awesome applicator”*
**Adhesion/Stickiness**3%
*“Not sticky or greasy”*
**Color**2%
*“Color is perfect”*
**Brightness/Shine/Glow**2%
*“Long lasting shine”*
### **What buyers complain about **
**Moist/Dry**12%
*“Not moisturizing”*
**Value For Money**10%
*“Too costly”*
**Smell**8%
*“not fragrance free”*
**Adhesion/Stickiness**7%
*“it does feel a little sticky”*
**Thickness**5%
*“Very thick”*
**Durability**4%
*“Not long lasting”*
**Size-Overall**3%
*“Smaller than expected”*
**Functionality-Overall**3%
*“Doesnt work”*
**Allergies**2%
*“got a rash”*
**Texture/Consistency-Overall**2%
*“I dont like the texture”*
### **Top return reasons **
**Moist/Dry**15%
**Functionality-Overall**13%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**8%
**Texture/Consistency-Overall**7%
**Smell**6%
**Product Condition**5%
**Value For Money**5%
**Defective Material/Parts**3%
**Size-Overall**3%
## **Common questions**
- **Is japanese lip balm profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the japanese lip balm niche?**
- 8 brands and 17 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in japanese lip balm?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.5%.
- **When does demand for japanese lip balm peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the japanese lip balm niche?**
- Listings span $4.70–$27.11; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 1,989 reviews — the moat a new listing must climb.
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