---
title: "Japanese Face Mask — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/japanese-face-mask"
last_updated: "2026-08-11T13:25:55.297Z"
locale: en
meta:
description: "Niche score 58/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Japanese Face Mask — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **japanese face mask**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 24Conversion 38Competition 93Returns 96Price range 81Avg price 81Brand share 95Review moat 24Quality gap 42
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.85–$68.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$119K**
$119K/yr · 223K searches
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,346.83**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, japanese face mask is a $119K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese face mask market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$175K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**68 **▲rising
**Sellers**
**776**
**Top-5 brand share**
**37%**
Top 20: 72%
**Top-5 click share**
**22%**
Top 20: 52%
**Open market**
**59%**
- medicube12% - BIODANCE8% - Hoshisu6% - VT COSMETICS5% - SHVYOG5% - Freeman4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/japanese-face-mask/trend)
## **Top japanese face mask search terms**
- **japanese face mask**55K/yr-1.9%2.6% conv. - **face mask cream**21K/yr+3.3%2.7% conv. - **calming face mask**19K/yr+1.6%3.3% conv. - **daily face mask**14K/yr+5.6%2.3% conv. - **face mask for dark spots**11K/yr+21.2%2.7% conv. - **wash off face mask**13K/yr-0.0%1.3% conv. - **face tightening mask**11K/yr-14.2%2.5% conv. - **cream face mask**10K/yr-11.4%1.9% conv. - **cute face masks skincare**8K/yr-4.4%0.5% conv. - **face mask brightening**6K/yr+8.6%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/japanese-face-mask/search-terms)
## **Top japanese face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan**Hoshisu**$15.11**4.6★400 rev](https://www.amazon.com/dp/B0D7369B9V) [2**SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g**SHVYOG**$10.79**4.4★11,745 rev](https://www.amazon.com/dp/B08YRD11VS) [3**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.12**4.5★42,854 rev](https://www.amazon.com/dp/B0B2RM68G2) [4**Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing**毛穴撫子**$13.11**4.5★7,662 rev](https://www.amazon.com/dp/B018FM03CO) [5**VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care**VT COSMETICS**$16.09**4.5★16,320 rev](https://www.amazon.com/dp/B083X5R6VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**10 rev4mo ago](https://www.amazon.com/dp/B0GRPLB4KQ) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**1,413 rev8mo ago](https://www.amazon.com/dp/B0FWK57DL4) [**medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz**medicube**$16.30**2,315 rev1y ago](https://www.amazon.com/dp/B0F8HHJG25) [**BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.48**1,131 rev1y ago](https://www.amazon.com/dp/B0DR7P1TKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing**毛穴撫子**$13.11**4.5★**▲ 213%**](https://www.amazon.com/dp/B018FM03CO) [**Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g**Keana**$26.38**4.3★**▲ 184%**](https://www.amazon.com/dp/B0GRPLB4KQ) [**COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz**COSRX**$13.60**4.5★**▲ 141%**](https://www.amazon.com/dp/B0FWK57DL4) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4.4★**▲ 140%**](https://www.amazon.com/dp/B0B2PGY9CJ) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★**▲ 63%**](https://www.amazon.com/dp/B0FB36X74P)
**~~View all trending →~~**
## **What buyers say about japanese face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Dries fast”*
**Suitability Combination Skin**13%
*“GREAT FOR SENSITIVE SKIN”*
**Soft Feel**12%
*“Leaves your face so soft”*
**Quality-Overall**9%
*“Great quality the prices is affordable —I recommend this product”*
**Brightness/Shine/Glow**6%
*“Soft shine”*
**Suitability Dry Skin**6%
*“Good for dry skin”*
**Value For Money**5%
*“Great deal”*
**Ease Of Use**4%
*“Goes on easy”*
**Advertised Vs Actual Product**2%
*“As promised”*
**Smell**2%
*“Fragrance free”*
### **What buyers complain about **
**Allergies**10%
*“Allergic reaction”*
**Value For Money**6%
*“Price high”*
**Moist/Dry**5%
*“does not moisturize”*
**Functionality-Overall**5%
*“doesn't work as stated”*
**Skin Health**4%
*“Burned my skin”*
**Durability**4%
*“breaks apart”*
**Ease Of Use**4%
*“Difficult to put on”*
**Size-Overall**4%
*“Awkward fit”*
**Smell**3%
*“Odd smell”*
**Adhesion/Stickiness**3%
*“Doesn't stick well at all”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Size-Overall**7%
**Moist/Dry**6%
**Skin Health**4%
**Smell**3%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Leak-Proof**3%
## **Common questions**
- **Is japanese face mask profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 102 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the japanese face mask niche?**
- 68 brands and 776 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in japanese face mask?**
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.9%.
- **When does demand for japanese face mask peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the japanese face mask niche?**
- Listings span $3.85–$68.46; the average listing price is $17.45 (sweet spot $15–$100). The average incumbent carries 5,347 reviews — the moat a new listing must climb.
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