---
title: "James Charles Palette — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/james-charles-palette"
last_updated: "2026-08-11T13:23:59.502Z"
locale: en
meta:
description: "Niche score 34/100 · $48K/yr market · 239K searches/yr · $16.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $48K/yr market · 239K searches/yr · $16.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "James Charles Palette — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **james charles palette**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 16Competition 46Returns 88Price range 71Avg price 78Brand share 7Review moat 23Quality gap 23
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.70–$32.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,116.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$48K**
$48K/yr · 239K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, james charles palette is a $48K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **james charles palette market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#513**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**53**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 90%
**Open market**
**2%**
- Juvia's Place68% - UCANBE22% - ColourPop3% - BestLand2% - CHARMCODE1% - NYX PROFESSIONAL MAKEUP1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/james-charles-palette/trend)
## **Top james charles palette search terms**
- **juvias eyeshadow palette**64K/yr-10.2%2.3% conv. - **juvias place eyeshadow palette**34K/yr+11.3%1.7% conv. - **james charles palette**58K/yr-11.2%0.7% conv. - **james charles eyeshadow palette**19K/yr-4.3%0.9% conv. - **juvias place eyeshadow**14K/yr+3.2%1.8% conv. - **james charles**17K/yr-18.2%0.1% conv. - **juvias place palette**5K/yr+33.3%1.3% conv. - **james charles palette morphe x**6K/yr+39.0%0.3% conv. - **painted james charles**10K/yr-42.4%0.1% conv. - **fantasy eyeshadow palette**4K/yr-15.5%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/james-charles-palette/search-terms)
## **Top james charles palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UCANBE Highly Pigmented Eye Makeup Palette Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit**UCANBE**$9.06**4.5★29,818 rev](https://www.amazon.com/dp/B07MQJRK7N) [2**Juvias Place Palette The Warrior - Warm Golds Browns & Bronzes Shades of 9 Warm and Neutral Palette Pigmented Makeup Palette Eye Color & Shine**Juvia's Place**$16.76**4.8★1,822 rev](https://www.amazon.com/dp/B07D6T6BBD) [3**Juvias Place Coffee Shop Eyeshadow Palette - 16 Pan Palette Tan Auburn & Rich Dark Chocolate Mattes and Shimmers Highly Pigmented and Buttery Texture**Juvia's Place**$20.58**4.7★286 rev](https://www.amazon.com/dp/B0C7C6VCJS) [4**Juvias Place Palette Culture - Yellow Greens Pink Purple Orange Chromatic & Glitter Shades 30 Pigmented Makeup Palette for Eye Color & Shine Pressed**Juvia's Place**$29.14**4.8★295 rev](https://www.amazon.com/dp/B0BGXJCDHK) [5**Juvias Place Warrior 2 Eyeshadow Palette - Professional Eye Makeup Pigmented Eyeshadow Palette Makeup Palette for Eye Color & Shine Pressed Eyeshadow Cosmetics**Juvia's Place**$20.02**4.8★1,822 rev](https://www.amazon.com/dp/B07KMDQKH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Juvias Place Culture Multichrome Eyeshadow Shock High-Pigment Intense Color-Shifting Magic Ultra-Smooth Velvet-Touch Texture Dazzling Multidimensional Color for Bold and Full Drama**Juvia's Place**$15.45**34 rev6mo ago](https://www.amazon.com/dp/B0GH3C441Q) [**ColourPop Fade Into Hue Eyeshadow Palette - Multi-Color Eye Makeup Palette with Matte Metallic & Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.8 oz)**ColourPop**$32.93**839 rev1y ago](https://www.amazon.com/dp/B0DV7F6QSH) [**Juvias Place Coffee Shop Eyeshadow Palette - 16 Pan Palette Tan Auburn & Rich Dark Chocolate Mattes and Shimmers Highly Pigmented and Buttery Texture**Juvia's Place**$20.58**286 rev2y ago](https://www.amazon.com/dp/B0C7C6VCJS) [**NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette Eyeshadow Palette - I Know Thats Bright**NYX PROFESSIONAL MAKEUP**$15.84**26,453 rev3y ago](https://www.amazon.com/dp/B0C41QPKZR) [**UCANBE Professional Neutral Smokey Eyeshadow Makeup Palette Matte Shimmer Metallic Black Grey Dark Goth Eye Shadows for Halloween Pigmented Warm Smoky Naked Nude Rosy Gold Brown Pallet Make Up Kit**UCANBE**$9.87**29,818 rev3y ago](https://www.amazon.com/dp/B0BZHX6LL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Juvias Place Culture Multichrome Eyeshadow Shock High-Pigment Intense Color-Shifting Magic Ultra-Smooth Velvet-Touch Texture Dazzling Multidimensional Color for Bold and Full Drama**Juvia's Place**$15.45**4.2★**▲ 280%**](https://www.amazon.com/dp/B0GH3C441Q) [**ColourPop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)**ColourPop**$13.17**4.4★**▲ 64%**](https://www.amazon.com/dp/B089GBFM7G) [**Juvias Place Palette The Nudes - Neutral Hues Blush Sand & Shimmer Professional Eye Makeup Pigmented Palette for Eye Color & Shine Pressed Shades of 6**Juvia's Place**$13.35**4.7★**▲ 62%**](https://www.amazon.com/dp/B08P81D2NM) [**Juvias Place Palette The Chocolates - Tan Auburn Shades of 6 Rich Dark Chocolate Palette Professional Eye Makeup Pigmented Makeup Palette for Eye Color & Shine**Juvia's Place**$13.48**4.7★**▲ 38%**](https://www.amazon.com/dp/B08P7Y4JFT) [**Juvias Place Palette Culture - Yellow Greens Pink Purple Orange Chromatic & Glitter Shades 30 Pigmented Makeup Palette for Eye Color & Shine Pressed**Juvia's Place**$29.14**4.8★**▲ 36%**](https://www.amazon.com/dp/B0BGXJCDHK)
**~~View all trending →~~**
## **What buyers say about james charles palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Bright colors”*
**Value For Money**11%
*“reasonably priced”*
**Quality-Overall**11%
*“High quality product for an affordable price”*
**Brush Quality**6%
*“Good brushes for the price”*
**Soft Feel**6%
*“So soft”*
**Ease Of Use**3%
*“Ease to use”*
**Durability**3%
*“Very durable”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Ease Of Application**2%
*“Smooth application”*
**Suitability Combination Skin**2%
*“They glide over skin like butter making eyeshadow looks easy and less messy”*
### **What buyers complain about **
**Color**22%
*“Received wrong color”*
**Quality-Overall**10%
*“Cheap product”*
**Smell**8%
*“Smells disgusting”*
**Size-Overall**7%
*“Small”*
**Durability**5%
*“started to fall out after a few uses”*
**Value For Money**3%
*“Wasted money”*
**Hard Feel**3%
*“Brushes are NOT soft”*
**Texture/Consistency-Overall**2%
*“Too fluffy for foundation or other products”*
**Ease Of Application**2%
*“when it came time to grab them all the bridge came out at the same time the application was amazing they just dont hold u well bristles was soft”*
**Allergies**1%
*“Allergic reaction”*
### **Top return reasons **
**Color**26%
**Quality-Overall**15%
**Advertised Vs Actual Product**10%
**Size-Overall**7%
**Smell**6%
**Brush Quality**5%
**Defective Material/Parts**4%
**Product Condition**4%
**Functionality-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is james charles palette profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the james charles palette niche?**
- 8 brands and 53 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in james charles palette?**
- Top complaints mined from reviews: Color, Quality-Overall, Smell. The return rate is 1.4%.
- **When does demand for james charles palette peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the james charles palette niche?**
- Listings span $7.70–$32.93; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 7,116 reviews — the moat a new listing must climb.
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