---
title: "Jade Gua Sha — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jade-gua-sha"
last_updated: "2026-08-11T14:07:59.607Z"
locale: en
meta:
description: "Niche score 45/100 · $213K/yr market · 226K searches/yr · $10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $213K/yr market · 226K searches/yr · $10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jade Gua Sha — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **jade gua sha**
**Skip it**
Soft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 21Conversion 81Competition 31Returns 93Price range 59Avg price 42Brand share 45Review moat 22Quality gap 33
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.70–$31.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.99**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$213K**
$213K/yr · 226K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,912.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jade gua sha is a $213K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jade gua sha market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$220K–$275K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**177**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 98%
**Open market**
**17%**
- BAIMEI21% - PLANTIFIQUE21% - Rena Chris18% - Ditind12% - Kitsch5% - tophld5% - Open — no brand owns it (11 brands, 17%)
## **Top jade gua sha search terms**
- **jade gua sha**47K/yr-16.8%9.1% conv. - **gua sha stone**37K/yr-15.2%6.3% conv. - **gua sha jade**19K/yr-11.7%7.6% conv. - **face stone**17K/yr-19.3%7.6% conv. - **jade gua sha tools**5K/yr+873.0%7.7% conv. - **guasha stone**15K/yr-6.7%6.3% conv. - **gua sha stones**11K/yr-0.5%4.1% conv. - **jade face sculpting tool**13K/yr-16.0%9.6% conv. - **jade gua sha tools for face**7K/yr-14.4%8.3% conv. - **face stone gua sha**9K/yr-17.7%8.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jade-gua-sha/search-terms)
## **Top jade gua sha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$21K15%$32K20%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAIMEI IcyMe Gua Sha & Jade Roller Set Cooling Face Roller & Guasha Tool for Face Depuffing Facial Sculpting & Jawline Definition Smooth Rolling Skincare Tools Gifts for Women & Men Green**BAIMEI**$8.60**4.5★38,177 rev](https://www.amazon.com/dp/B08RD6S5HF) [2**PLANTIFIQUE Gua Sha Facial Tools | Gifts | Massage Tool | Jawline Sculptor | Face Sculpting Tool for Your Skin Care Routine | Jade Guasha**PLANTIFIQUE**$11.81**4.5★18,332 rev](https://www.amazon.com/dp/B0B3RJPM4L) [3**Rena Chris Gua Sha Facial Tools: Jade Stone Guasha Tool for Face Acupuncture Therapy Facial Massager for Jawline Sculpting and Puffiness Reducing (Green)**Rena Chris**$4.53**4.6★35,202 rev](https://www.amazon.com/dp/B0836GSR23) [4**Ditind Gua Sha Jade Stone Gua Sha Massage Tool Guasha Tool for Face and Body Skin Massage. Gua Sha Set for Toxins Prevents Wrinkles for SPA Acupuncture Therapy Trigger Point Treatment.**Ditind**$7.11**4.6★5,577 rev](https://www.amazon.com/dp/B08RYS9Z2Q) [5**Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver**Kitsch**$11.80**4.7★1,293 rev](https://www.amazon.com/dp/B09RQ9GLDJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SEFVAKO Lymphatic Contour Face Brush Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools for Lymphatic Drainage Less Puffy Look Sculpt & Relax**SEFVAKO**$20.76**117 rev6mo ago](https://www.amazon.com/dp/B0G2XLH8CG) [**Rena Chris Gua Sha Facial Tools Natural Jade Stone Guasha Tool for Face Massage - Face Sculpting Tool for Jawline Sculpting Puffiness Reduction and Skincare Routine with Travel Pouch**Rena Chris**$4.30**561 rev7mo ago](https://www.amazon.com/dp/B0G3PHZ7PC) [**DoSensePro Natural Jade Gua Sha Stone Tool for Face 100% Real Jade Hand-Carved Heart Shape Facial Massager for Sculpting De-Puffing Glow Gift-Boxed**DoSensePro**$17.09**33 rev1y ago](https://www.amazon.com/dp/B0F3XV41YX) [**ByLif Gua Sha Facial Tools - Natural Jade Stone Guasha Tool for Face & Body Massage Stick for Jawline Sculpting Puffiness Reducing Skin Care Gift Anti-Aging Beauty Tool (Green Stone)**ByLif**$5.10**52 rev1y ago](https://www.amazon.com/dp/B0F4RS4C6L) [**CekPo 3 in 1 Jade Stone Gua Sha Massage Tool Large Guasha Muscle Scraper Tools Set with Handle Muscle Scraping Massage Tools Anti Cellulite Spa Acupuncture Tools for Back Neck Leg Lymphatic Drainage**CekPo**$20.03**23 rev1y ago](https://www.amazon.com/dp/B0F1Y9JCXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ByLif Gua Sha Facial Tools - Natural Jade Stone Guasha Tool for Face & Body Massage Stick for Jawline Sculpting Puffiness Reducing Skin Care Gift Anti-Aging Beauty Tool (Green Stone)**ByLif**$5.10**4.6★**▲ 203%**](https://www.amazon.com/dp/B0F4RS4C6L) [**CekPo 3 in 1 Jade Stone Gua Sha Massage Tool Large Guasha Muscle Scraper Tools Set with Handle Muscle Scraping Massage Tools Anti Cellulite Spa Acupuncture Tools for Back Neck Leg Lymphatic Drainage**CekPo**$20.03**4.8★**▲ 172%**](https://www.amazon.com/dp/B0F1Y9JCXL) [**SEFVAKO Lymphatic Contour Face Brush Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools for Lymphatic Drainage Less Puffy Look Sculpt & Relax**SEFVAKO**$20.76**4.5★**▲ 171%**](https://www.amazon.com/dp/B0G2XLH8CG) [**Real Perfection Gua Sha Facial Tools Face Roller for Wrinkles Jade Roller and Gua Sha Set Scrubber Pore Brush Headband Skin Care Tools for Travel Skincare Routine Massaging Reducing Puffiness - Green**Real Perfection**$6.93**4.5★**▲ 102%**](https://www.amazon.com/dp/B0F1TBQ96J) [**DoSensePro Natural Jade Gua Sha Stone Tool for Face 100% Real Jade Hand-Carved Heart Shape Facial Massager for Sculpting De-Puffing Glow Gift-Boxed**DoSensePro**$17.09**4.2★**▲ 90%**](https://www.amazon.com/dp/B0F3XV41YX)
**~~View all trending →~~**
## **What buyers say about jade gua sha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Nice quality affordable option”*
**Soft Feel**11%
*“Nice and soft”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**8%
*“Great deal”*
**Ease Of Use**8%
*“easy to hold”*
**Suitability Combination Skin**3%
*“It's a perfect addition to your skin care routine”*
**Color**3%
*“The color is vibrant”*
**Size-Overall**3%
*“Good size for my hand”*
**Gifting Purpose**3%
*“Cute gift”*
**Comfort-Overall**2%
*“so its comfortable”*
### **What buyers complain about **
**Durability**22%
*“Breaks Easily”*
**Quality-Overall**8%
*“A quality control issue exists”*
**Hard Feel**4%
*“The edges are rough”*
**Value For Money**4%
*“Waste of Money”*
**Material Quality**4%
*“Poor material”*
**Functionality-Overall**3%
*“it doesnt work”*
**Product Condition**3%
*“It looks like it's been used before”*
**Strength**3%
*“Flimsy”*
**Advertised Vs Actual Product**3%
*“Different from first time I ordered”*
**Size-Overall**3%
*“Worthless: Too small to contour face”*
### **Top return reasons **
**Size-Overall**16%
**Defective Material/Parts**12%
**Functionality-Overall**11%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Quality-Overall**5%
**Material Quality**5%
**Product Condition**4%
**Hard Feel**4%
**Durability**4%
## **Common questions**
- **Is jade gua sha profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jade gua sha niche?**
- 17 brands and 177 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in jade gua sha?**
- Top complaints mined from reviews: Durability, Quality-Overall, Hard Feel. The return rate is 1.1%.
- **What does it cost to enter the jade gua sha niche?**
- Listings span $3.70–$31.58; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 9,912 reviews — the moat a new listing must climb.
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