---
title: "Jade Eye Mask — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jade-eye-mask"
last_updated: "2026-08-11T14:08:08.779Z"
locale: en
meta:
description: "Niche score 42/100 · $118K/yr market · 120K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $118K/yr market · 120K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jade Eye Mask — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **jade eye mask**
**Skip it**
Soft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 60Competition 22Returns 76Price range 76Avg price 85Brand share 34Review moat 71Quality gap 32
**Avg price**
**Great****$18.88**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.97–$40.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****661.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$118K**
$118K/yr · 120K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jade eye mask is a $118K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jade eye mask market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$113K–$151K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**16**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**13%**
- LazyGa62% - TGS Gems10% - gemshan5% - Coume4% - Hercicy4% - ANCKNE3% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jade-eye-mask/trend)
## **Top jade eye mask search terms**
- **jade eye mask**39K/yr-22.8%5.6% conv. - **jade mask**15K/yr-3.6%4.3% conv. - **eye covers for facials**14K/yr-20.3%1.2% conv. - **crystal eye mask**9K/yr+18.3%2.9% conv. - **jade eye mask for facials**12K/yr-9.9%4.6% conv. - **stone eye mask**7K/yr-6.8%3.7% conv. - **jade face mask**7K/yr-4.3%4.0% conv. - **facial eye covers**5K/yr-11.0%0.9% conv. - **stone mask**4K/yr+11.6%0.4% conv. - **jade mask for facials**4K/yr+10.3%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jade-eye-mask/search-terms)
## **Top jade eye mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LazyGa Jade Eye Mask Large Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Green Stone Facial Eyes Sleeping Mask Relief Eye Cover**LazyGa**$12.73**4.6★460 rev](https://www.amazon.com/dp/B0CNGF6RG8) [2**LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging**LazyGa**$15.33**4.5★66 rev](https://www.amazon.com/dp/B0CNGJ49GS) [3**LazyGa Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging**LazyGa**$9.35**4.4★195 rev](https://www.amazon.com/dp/B0C5M4Z8HW) [4**Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask**TGS Gems**$29.87**4.8★162 rev](https://www.amazon.com/dp/B092ZNPZRX) [5**gemshan Jade Mask 100% Natural Stone Facial Mask for SPA Skincare Beauty Tools for Puffy Eyes Dark Circles**gemshan**$22.76**4.2★36 rev](https://www.amazon.com/dp/B0CFL5DLVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TeraRX Jade Eye Mask for Facials Authentic Jade Mask Beaded Facial Eye Covers with Adjustable Straps for Relaxation & Skincare Natural Stone Relief for Puffiness Dark Circles & Facial Tension**TeraRX**$40.64**2 rev10mo ago](https://www.amazon.com/dp/B0FPS9Y2ZT) [**Heclia Disposable Non Woven Eye Care 200 Pcs Eyes Covers for Facials Eye Mask Cotton Spa Eyes Pads for Facials Clear EyeMask Spa Wrap Moisture Retention Skincare Home Beauty Wet Compress**Heclia**$6.97**18 rev1y ago](https://www.amazon.com/dp/B0FG39Z5H9) [**Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Reduce Wrinkles Puffiness Migraines and Anti-Aging - Essential Crystal Eye Mask for Beauticians**ANCKNE**$8.87**51 rev1y ago](https://www.amazon.com/dp/B0FDGBBJ44) [**Jade Eye Mask 2 Pcs Jade Eye Mask for Facials can Relieve Puffiness and Relieve Eye Cover (Comes with Massage M-Shaped Comb *1 Eight-Tooth Comb *1)**PKRFCJ**$19.35**8 rev1y ago](https://www.amazon.com/dp/B0F62QHXCZ) [**Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)**Yamoloz**$10.82**97 rev1y ago](https://www.amazon.com/dp/B0DJZS45XC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heclia Disposable Non Woven Eye Care 200 Pcs Eyes Covers for Facials Eye Mask Cotton Spa Eyes Pads for Facials Clear EyeMask Spa Wrap Moisture Retention Skincare Home Beauty Wet Compress**Heclia**$6.97**4.5★**▲ 167%**](https://www.amazon.com/dp/B0FG39Z5H9) [**Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask**TGS Gems**$29.87**4.8★**▲ 39%**](https://www.amazon.com/dp/B092ZNPZRX) [**gemshan Jade Mask 100% Natural Stone Facial Mask for SPA Skincare Beauty Tools for Puffy Eyes Dark Circles**gemshan**$22.76**4.2★**▲ 37%**](https://www.amazon.com/dp/B0CFL5DLVY) [**LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging**LazyGa**$15.33**4.5★**▲ 26%**](https://www.amazon.com/dp/B0CNGJ49GS) [**Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)**Yamoloz**$10.82**4.2★**▲ 18%**](https://www.amazon.com/dp/B0DJZS45XC)
**~~View all trending →~~**
## **What buyers say about jade eye mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good Quality”*
**Size-Overall**10%
*“Fits snug”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**6%
*“Good bang for your buck”*
**Durability**5%
*“They are very durable”*
**Efficiency**5%
*“work well for my esthetics business”*
**Weight Light**4%
*“Its the perfect weight”*
**Comfort-Overall**3%
*“Good quality and comfortable”*
**Ease Of Use**3%
*“Easy to use”*
**Massage Quality**3%
*“This completely elevates the massage experience for my clients”*
### **What buyers complain about **
**Size-Overall**26%
*“Bad sizing”*
**Comfort-Overall**13%
*“Very uncomfortable”*
**Quality-Overall**10%
*“Cheap Quality”*
**Advertised Vs Actual Product**8%
*“Not as they appear in photo”*
**Thickness**8%
*“Thin”*
**Durability**7%
*“Breaks”*
**Weight Heavy**4%
*“Heavy weight”*
**Protection**3%
*“Also lets a huge amount of red light through since your whole eye sockets arent protected”*
**Value For Money**3%
*“Definitely wish it would last longer especially for how much this item costs”*
**Stain Resistance**2%
*“Leaves marks on nose area if sits too long”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**9%
**Advertised Vs Actual Product**9%
**Comfort-Overall**8%
**Functionality-Overall**5%
**Material Quality**3%
**Smell**3%
**Color**3%
**Weight Heavy**2%
**Protection**2%
## **Common questions**
- **Is jade eye mask profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the jade eye mask niche?**
- 12 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in jade eye mask?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for jade eye mask peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the jade eye mask niche?**
- Listings span $6.97–$40.64; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.
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