---
title: "Jabon De Bao — $14.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jabon-de-bao"
last_updated: "2026-08-11T14:11:04.614Z"
locale: en
meta:
description: "Niche score 51/100 · $14.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $14.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jabon De Bao — $14.4M/yr Amazon US Niche (2026) - Flapen"
---
# **jabon de bao**
**Worth a look**
Shows a $14.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 33Conversion 98Competition 39Returns 99Price range 19Avg price 42Brand share 0Review moat 16Quality gap 13
**Market size**
**Incredible****$14.4M**
$14.4M/yr · 7.9M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.08**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$7.07–$16.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****21,171.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jabon de bao is a $14.4M/yr Amazon United States market (7.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jabon de bao market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$11.1M–$11.1M**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**179**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**0%**
- Dove82% - Irish Spring16% - DOVE MEN + CARE1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +6.6% search growth over the last 90 days.
225K175KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jabon-de-bao/trend)
## **Top jabon de bao search terms**
- **dove soap bar**2.7M/yr-0.4%15.7% conv. - **dove soap**1.7M/yr+9.5%13.5% conv. - **irish spring bar soap**947K/yr+28.1%12.3% conv. - **dove bar soap**855K/yr+5.9%12.4% conv. - **jabon de bao**299K/yr+4.7%2.8% conv. - **dove soap bar 12 pack**214K/yr-6.0%19.9% conv. - **irish spring**178K/yr+18.7%5.1% conv. - **zest bar soap**164K/yr+4.5%0.3% conv. - **irish spring soap**135K/yr+31.4%8.5% conv. - **dove body soap**122K/yr+3.0%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jabon-de-bao/search-terms)
## **Top jabon de bao products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.4M20%$2.9M30%$4.3M40%$5.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Beauty Bar Soap Original 8 Count for Soft Smooth Skin with 1/4 Moisturizing Cream 3.75 oz**Dove**$11.88**4.9★11,630 rev](https://www.amazon.com/dp/B00I69SEK0) [2**Dove Beauty Bar Soap Sensitive 8 Bars for Sensitive Skin Fragrance Free and Hypoallergenic 3.75 oz**Dove**$11.82**4.8★60,436 rev](https://www.amazon.com/dp/B001ET7IQK) [3**Irish Spring Bar Soap for Men Original Clean Smell Fresh and Clean for 12 Hours Men Soap Bars for Washing Hands and Body Mild for Skin Recyclable Carton 3.7 Ounce - 3 Count (Pack of 8)**Irish Spring**$16.89**4.8★39,926 rev](https://www.amazon.com/dp/B07FY17L3N) [4**Dove Shea Butter Beauty Bar Soap 8 Count Nourishing Cleanser 3.75 oz I Moisturizing beauty bar with moisturizing cream and shea butter for soft radiant skin**Dove**$11.64**4.8★30,607 rev](https://www.amazon.com/dp/B002TSA93Y) [5**Dove Cool Moisture Beauty Bar Soap 8 Count Refreshing Cleanser 3.75 oz I Moisturizing beauty bar with cucumber and green tea scent for refreshed soft skin**Dove**$12.10**4.8★6,659 rev](https://www.amazon.com/dp/B0007D8E1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent**Dove**$11.82**31,912 rev1y ago](https://www.amazon.com/dp/B00KZ23CNU) [**Dove Hydrating Beauty Bar Soap 6 Count Glacial Water & Avocado Oil 3.75 oz I Hydrating beauty bar with glacial water and avocado oil for refreshed soft and healthy-looking skin**Dove**$10.27**2,512 rev1y ago](https://www.amazon.com/dp/B0F62STG82) [**Dove Beauty Bar Soap Variety 4-Pack Sensitive Skin Fragrance-Free + Original with Moisturizing Cream 2.6 Oz Ea**Dove**$9.73**610 rev1y ago](https://www.amazon.com/dp/B0DFMQQZXL) [**Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness**Dove**$11.14**2,290 rev5y ago](https://www.amazon.com/dp/B08TLGQW7Q) [**Dove Skin Care Beauty Bar For Softer Skin Cucumber and Green Tea More Moisturizing Than Bar Soap 3.75 oz 14 Bars**Dove**$16.43**24,791 rev5y ago](https://www.amazon.com/dp/B08LM864R5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Skin Care Beauty Bar For Softer Skin Cucumber and Green Tea More Moisturizing Than Bar Soap 3.75 oz 14 Bars**Dove**$16.43**4.8★**▲ 194%**](https://www.amazon.com/dp/B08LM864R5) [**Irish Spring Deodorant Soap Bars Original 3 Count**Irish Spring**$7.07**4.7★**▲ 168%**](https://www.amazon.com/dp/B0033RRDCK) [**Dove Beauty Bar Soap Cool Moisture Cucumber & Green Tea Scent 6 Bars for Refreshed Skin Leaves Skin Refreshed 3.75 oz**Dove**$8.69**4.8★**▲ 62%**](https://www.amazon.com/dp/B0016FWFDI) [**Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent**Dove**$11.82**4.8★**▲ 46%**](https://www.amazon.com/dp/B00KZ23CNU) [**Dove Beauty Bar Soap Variety 4-Pack Sensitive Skin Fragrance-Free + Original with Moisturizing Cream 2.6 Oz Ea**Dove**$9.73**4.7★**▲ 19%**](https://www.amazon.com/dp/B0DFMQQZXL)
**~~View all trending →~~**
## **What buyers say about jabon de bao**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“fresh scent”*
**Value For Money**11%
*“Amazing value”*
**Soft Feel**10%
*“Creamy and smooth”*
**Quality-Overall**9%
*“Is very good quality and moisturizing”*
**Moist/Dry**8%
*“Good moisturizer”*
**Cleansing**5%
*“Clean feeling”*
**Lather**4%
*“Best lather”*
**Suitability Dry Skin**3%
*“Effective for dry skin”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Suitability Combination Skin**3%
*“Good for face”*
### **What buyers complain about **
**Smell**30%
*“Not fragrance free”*
**Allergies**8%
*“CAUSES RASH”*
**Moist/Dry**5%
*“Makes skin dry”*
**Size-Overall**4%
*“The soap size is much smaller than usual”*
**Sensitivity-Overall**4%
*“I have very sensitive skin”*
**Advertised Vs Actual Product**4%
*“Very deceiving”*
**Value For Money**3%
*“Expensive”*
**Suitability Dry Skin**2%
*“No more white dry skin”*
**Ease Of Cleaning**2%
*“Doesn't clean”*
**Quality-Overall**2%
*“The manufacturers quality control is terrible”*
### **Top return reasons **
**Smell**39%
**Value For Money**15%
**Advertised Vs Actual Product**11%
**Motor Power**6%
**Size-Overall**6%
**Leak-Proof**6%
**Defective Material/Parts**3%
**Moist/Dry**2%
**Sensitivity-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is jabon de bao profitable to sell on Amazon United States?**
- The niche generates $14.4M/yr across 23 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the jabon de bao niche?**
- 3 brands and 179 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jabon de bao?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
- **When does demand for jabon de bao peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the jabon de bao niche?**
- Listings span $7.07–$16.89; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 21,171 reviews — the moat a new listing must climb.
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