---
title: "Jabn De Bao — $3.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/jabn-de-bao"
last_updated: "2026-08-11T11:32:40.705Z"
locale: en
meta:
description: "Niche score 51/100 · $3.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $3.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jabn De Bao — $3.2M/yr Amazon US Niche (2026) - Flapen"
---
# **jabn de bao**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 49Conversion 97Competition 28Returns 99Price range 14Avg price 36Brand share 0Review moat 22Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 2.1M searches
**Growth**
**Okay****+19.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.29**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,272.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$3.54–$16.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jabn de bao is a $3.2M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jabn de bao market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$3.1M–$4.1M**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**142**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Irish Spring78% - Olay12% - Caress4% - Dove4% - ZuriShea.2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +19.2% search growth over the last 90 days.
400K300KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/jabn-de-bao/trend)
## **Top jabn de bao search terms**
- **irish spring bar soap**947K/yr+28.1%15.7% conv. - **caress bar soap**206K/yr+5.7%4.3% conv. - **irish spring**178K/yr+18.7%9.2% conv. - **irish spring soap**135K/yr+31.4%12.3% conv. - **olay bar soap**110K/yr+6.1%8.1% conv. - **oil of olay bar soap**79K/yr-0.8%14.2% conv. - **olay soap**59K/yr+16.4%7.8% conv. - **dove original beauty bar soap**19K/yr>1,000%13.4% conv. - **caress soap**44K/yr-9.4%4.3% conv. - **camay soap**28K/yr+30.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/jabn-de-bao/search-terms)
## **Top jabn de bao products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$321K20%$641K30%$962K40%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Irish Spring Bar Soap for Men Original Clean Smell Fresh and Clean for 12 Hours Men Soap Bars for Washing Hands and Body Mild for Skin Recyclable Carton 3.7 Ounce - 3 Count (Pack of 8)**Irish Spring**$16.89**4.8★39,926 rev](https://www.amazon.com/dp/B07FY17L3N) [2**Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz**Irish Spring**$16.07**4.8★39,926 rev](https://www.amazon.com/dp/B079FXP68X) [3**Irish Spring Deodorant Soap Bars Original 3 Count**Irish Spring**$7.07**4.7★224 rev](https://www.amazon.com/dp/B0033RRDCK) [4**Olay Beauty Bar Ultra Moisture 10x More Moisturizers Nourishing Conditioners Smooth & Gentle on Skin Vitamin B3 Complex For All Skin Types Shea Butter Scent 3.17 oz (Pack of 12)**Olay**$10.41**4.8★11,132 rev](https://www.amazon.com/dp/B00HV8TWNA) [5**Irish Spring Original Deodorant Soap 3 Bars 2 Pack (6 Total)**Irish Spring**$9.47**4.8★1,285 rev](https://www.amazon.com/dp/B00GSXXBBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Irish Spring Bar Soap Bundle with ZuriShea Mesh Bath Sponge - Includes 6-Pack Irish Spring Bar Soap (4oz) & Exfoliating Bath Sponge.**ZuriShea.**$15.98**45 rev5mo ago](https://www.amazon.com/dp/B0GN1VVN5Y) [**Olay Beauty Bar Age Defying 10x More Moisturizers Smooth & Gentle on Skin Vitamin E & Vitamin B3 Complex For All Skin Types Shea Butter Scent 3.17 oz (Pack of 8)**Olay**$11.06**2,063 rev9mo ago](https://www.amazon.com/dp/B0FHMR3DTH) [**Irish Spring Body Wash for Men 24 HR Fresh For Face and Body Paraben Free Original Scent 30 fl oz**Irish Spring**$6.42**27,251 rev4y ago](https://www.amazon.com/dp/B09GN1YRVP) [**Irish Spring Bar Soap for Men Original Clean Smell Fresh and Clean for 12 Hours Men Soap Bars for Washing Hands and Body Mild for Skin Recyclable Carton 3.7 Ounce - 3 Count (Pack of 8)**Irish Spring**$16.89**39,926 rev8y ago](https://www.amazon.com/dp/B07FY17L3N) [**Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz**Irish Spring**$16.07**39,926 rev8y ago](https://www.amazon.com/dp/B079FXP68X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Irish Spring Bar Soap Bundle with ZuriShea Mesh Bath Sponge - Includes 6-Pack Irish Spring Bar Soap (4oz) & Exfoliating Bath Sponge.**ZuriShea.**$15.98**4.7★**▲ 165%**](https://www.amazon.com/dp/B0GN1VVN5Y) [**Irish Spring Deodorant Soap Bars Original 3 Count**Irish Spring**$7.07**4.7★**▲ 140%**](https://www.amazon.com/dp/B0033RRDCK) [**Irish Spring Deodorant Bar Soap Original 3.75 oz bars 3 ea (Pack of 9)**Irish Spring**$16.28**4.4★**▲ 134%**](https://www.amazon.com/dp/B01IA9AZV6) [**Irish Springs Moisture Blast 3 Pack**Irish Spring**$6.89**4.7★**▲ 64%**](https://www.amazon.com/dp/B002TXL5BE) [**Irish Spring Bath Bar 3 x 3.75 Oz bars Icy Blast 11.25 Oz**Irish Spring**$6.61**4.7★**▲ 29%**](https://www.amazon.com/dp/B002AOOCEO)
**~~View all trending →~~**
## **What buyers say about jabn de bao**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Beautiful smell”*
**Value For Money**15%
*“Great deal”*
**Quality-Overall**11%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“As described”*
**Soft Feel**6%
*“My skin feels smooth”*
**Moist/Dry**5%
*“It is great moisturizer”*
**Cleansing**3%
*“Nice and clean”*
**Lather**3%
*“It creates a nice creamy lather”*
**Suitability Dry Skin**2%
*“Great for dry skin”*
**Suitability Combination Skin**2%
*“Great on sensitive skin”*
### **What buyers complain about **
**Smell**33%
*“No smell”*
**Allergies**5%
*“caused a rash”*
**Size-Overall**5%
*“Bars are smaller”*
**Value For Money**5%
*“Better price”*
**Moist/Dry**4%
*“it doesn't moisturize very well”*
**Advertised Vs Actual Product**4%
*“Not what I expected”*
**Motor Power**3%
*“cannot get pump to pop up in order to use pump to dispense”*
**Ease Of Cleaning**2%
*“it would seem lacked ng in cleaning power”*
**Sensitivity-Overall**2%
*“Not for my eczema skin”*
**Oily/Greasy**2%
*“Not covering it with oily or greasy residue”*
### **Top return reasons **
**Smell**41%
**Value For Money**14%
**Advertised Vs Actual Product**14%
**Size-Overall**7%
**Motor Power**5%
**Moist/Dry**3%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is jabn de bao profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the jabn de bao niche?**
- 5 brands and 142 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jabn de bao?**
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the jabn de bao niche?**
- Listings span $3.54–$16.89; the average listing price is $10.29 (sweet spot $15–$100). The average incumbent carries 9,272 reviews — the moat a new listing must climb.
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