---
title: "Item Brow Chow Warm Blonde — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/item-brow-chow-warm-blonde"
last_updated: "2026-08-11T14:12:36.363Z"
locale: en
meta:
description: "Niche score 46/100 · $193K/yr market · 100K searches/yr · $17.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $193K/yr market · 100K searches/yr · $17.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Item Brow Chow Warm Blonde — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **item brow chow warm blonde**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 37Conversion 90Competition 31Returns 96Price range 45Avg price 82Brand share 0Review moat 19Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.86**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.96–$22.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$193K**
$193K/yr · 100K searches
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****15,602.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, item brow chow warm blonde is a $193K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **item brow chow warm blonde market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$107K–$143K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Anastasia Beverly Hills92% - SHEGLAM6% - MAYBELLINE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +9.8% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/item-brow-chow-warm-blonde/trend)
## **Top item brow chow warm blonde search terms**
- **anastasia brow definer**47K/yr+53.3%7.5% conv. - **dominique brow frame pencil**26K/yr-42.5%0.7% conv. - **anastasia brow definer soft brown**3K/yr+288.0%14.3% conv. - **dominique brow pencil**4K/yr-25.7%0.2% conv. - **dominique cosmetics brow pencil**6K/yr-54.0%0.1% conv. - **brow definer anastasia beverly hills**2K/yr+75.8%9.9% conv. - **anastasia beverly hills brow definer**3K/yr+19.4%3.4% conv. - **anastasia brow definer medium brown**3K/yr+37.3%14.6% conv. - **anastasia brow definer taupe**2K/yr+56.9%22.7% conv. - **dominique eyebrow pencil**3K/yr-28.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/item-brow-chow-warm-blonde/search-terms)
## **Top item brow chow warm blonde products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$39K30%$58K40%$77K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Taupe**Anastasia Beverly Hills**$21.92**4.6★13,855 rev](https://www.amazon.com/dp/B01ADKNJPO) [2**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Dark Brown**Anastasia Beverly Hills**$21.98**4.6★13,855 rev](https://www.amazon.com/dp/B01B010CWS) [3**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Soft Brown**Anastasia Beverly Hills**$21.64**4.6★2,519 rev](https://www.amazon.com/dp/B01B00XFFU) [4**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Caramel**Anastasia Beverly Hills**$22.22**4.6★13,855 rev](https://www.amazon.com/dp/B01B35WQZ2) [5**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Ash Brown**Anastasia Beverly Hills**$22.13**4.6★13,855 rev](https://www.amazon.com/dp/B08QMG6CLR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEGLAM Better Brows Long Lasting Eyebrow Pencil Dual Waterproof-06 Auburn**SHEGLAM**$5.96**250 rev1y ago](https://www.amazon.com/dp/B0DT46G3FC) [**Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Soft Brown**Anastasia Beverly Hills**$14.02**1,160 rev2y ago](https://www.amazon.com/dp/B0CV4GYTL3) [**Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Chocolate**Anastasia Beverly Hills**$14.06**1,160 rev2y ago](https://www.amazon.com/dp/B0CV4LH849) [**Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Taupe**Anastasia Beverly Hills**$13.98**1,160 rev2y ago](https://www.amazon.com/dp/B0CV4HRN1J) [**Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Medium Brown**Anastasia Beverly Hills**$13.80**1,160 rev2y ago](https://www.amazon.com/dp/B0CV4HYZ4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Auburn**Anastasia Beverly Hills**$21.24**4.6★**▲ 171%**](https://www.amazon.com/dp/B01B022OZU) [**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Caramel**Anastasia Beverly Hills**$22.22**4.6★**▲ 140%**](https://www.amazon.com/dp/B01B35WQZ2) [**Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Medium Brown**Anastasia Beverly Hills**$13.80**4.4★**▲ 100%**](https://www.amazon.com/dp/B0CV4HYZ4Q) [**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Taupe**Anastasia Beverly Hills**$21.92**4.6★**▲ 89%**](https://www.amazon.com/dp/B01ADKNJPO) [**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Ash Brown**Anastasia Beverly Hills**$22.13**4.6★**▲ 63%**](https://www.amazon.com/dp/B08QMG6CLR)
**~~View all trending →~~**
## **What buyers say about item brow chow warm blonde**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“True to color”*
**Ease Of Use**15%
*“Easy to use”*
**Quality-Overall**15%
*“The quality is consistent”*
**Value For Money**8%
*“The price point it great”*
**Durability**8%
*“Long-Lasting and Easy to Use”*
**Ease Of Application**6%
*“Easy application that looks natural”*
**Shape/Style**4%
*“I love how the triangular tip shapes”*
**Advertised Vs Actual Product**3%
*“Just what I was looking for”*
**Soft Feel**2%
*“Its creamy enough to glide on without chunks”*
**Suitability Combination Skin**2%
*“Simply the best for my age and complexion”*
### **What buyers complain about **
**Durability**27%
*“Broke too many times”*
**Value For Money**17%
*“Overly expensive”*
**Color**7%
*“Color is weak”*
**Functionality-Overall**6%
*“Does not go on smoothly”*
**Hard Feel**4%
*“Hard pass”*
**Size-Overall**4%
*“it is small”*
**Strength**3%
*“it seems to break easily”*
**Quality-Overall**3%
*“this was very cheap so I thought I'd give it a go”*
**Water Resistance**3%
*“Not smudge proof or waterproof”*
**Animal Testing/Cruelty Free**2%
*“Maybelline and parent company L'Oreal are NOT cruelty free”*
### **Top return reasons **
**Color**58%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Moist/Dry**5%
**Defective Material/Parts**4%
**Size-Overall**3%
**Product Condition**3%
**Value For Money**3%
**Durability**2%
**Thickness**1%
## **Common questions**
- **Is item brow chow warm blonde profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 15 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the item brow chow warm blonde niche?**
- 3 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in item brow chow warm blonde?**
- Top complaints mined from reviews: Durability, Value For Money, Color. The return rate is 0.9%.
- **When does demand for item brow chow warm blonde peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the item brow chow warm blonde niche?**
- Listings span $5.96–$22.50; the average listing price is $17.86 (sweet spot $15–$100). The average incumbent carries 15,603 reviews — the moat a new listing must climb.
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