---
title: "Trend — it cosmetics mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/it-cosmetics-mascara/trend"
last_updated: "2026-08-11T14:10:51.520Z"
locale: en
meta:
  description: "Niche score 50/100 · $473K/yr market · 148K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $473K/yr market · 148K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — it cosmetics mascara - Flapen"
---

# **it cosmetics mascara**

**Worth a look**

Shows searches that convert (16.1% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 59Growth 38Conversion 98Competition 0Returns 95Price range 90Avg price 87Brand share 0Review moat 23Quality gap 67

**Conversion**

**Incredible****16.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$14.54–$22.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.83**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$473K**

$473K/yr · 148K searches

**Growth**

**Okay****+10.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,014.25**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend