[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-it-cosmetics-lip":3,"research-sidebar-rollups":448},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":89,"demand":94,"seasonality":118,"brandShare":119,"products":130,"feedback":206,"searchTerms":364,"related":414,"lastUpdated":36},"ac174889-a8f9-4349-8d74-7133992ec68b","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":49},70803,133872,1.722,0.0911,0.0315,0.8903,1,4.3,836,16.79,7.96,21.72,8,5000,0.625,0.0238,0,"it cosmetics lip","it-cosmetics-lip","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fit-cosmetics-lip","Lip Care","2026-07-24T16:36:49.645026+00:00",3,2,4,[],319,4000,250,500,67160,83950,54,134,0.0705,{"score":51,"verdict":52,"components":53},37,"skip",[54,59,62,66,69,71,74,79,82,85],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",18,0.15,70802.89,{"key":60,"score":61,"weight":57,"raw":18},"growth",36,{"key":63,"score":64,"weight":65,"raw":19},"conversion",39,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",9,{"key":70,"score":31,"weight":65,"raw":21},"brandShare",{"key":72,"score":73,"weight":65,"raw":22},"qualityGap",75,{"key":75,"score":76,"weight":77,"raw":78},"reviewMoat",67,0.05,835.75,{"key":80,"score":81,"weight":65,"raw":30},"returns",66,{"key":83,"score":84,"weight":77,"raw":24},"avgPrice",79,{"key":86,"score":87,"weight":77,"raw":88},"priceRange",49,0.4883720930232558,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":117},[96,99,102,105,108,111,114],{"week":97,"volume":98},"2026-06-07",1931,{"week":100,"volume":101},"2026-06-14",1990,{"week":103,"volume":104},"2026-06-21",2223,{"week":106,"volume":107},"2026-06-28",5474,{"week":109,"volume":110},"2026-07-05",3684,{"week":112,"volume":113},"2026-07-12",3646,{"week":115,"volume":116},"2026-07-19",4068,false,null,{"top":120,"otherBrandCount":31,"otherClickShare":31},[121,124,127],{"brand":122,"clickShare":123},"LAURA GELLER NEW YORK",0.8709,{"brand":125,"clickShare":126},"IT Cosmetics",0.1008,{"brand":128,"clickShare":129},"Boobeen",0.0284,[131,141,152,161,170,181,190,197],{"asin":132,"title":133,"brand":122,"imageUrl":134,"price":135,"rating":22,"reviews":136,"clickShare90":137,"clickShare360":138,"launchDate":139,"amazonUrl":140},"B08915QFHR","LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31um2Ehq86L.jpg",17.86,2399,0.5076,0.4624,"2020-05-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08915QFHR",{"asin":142,"title":143,"brand":122,"imageUrl":144,"price":145,"rating":146,"reviews":147,"clickShare90":148,"clickShare360":149,"launchDate":150,"amazonUrl":151},"B0BFXNQ5B1","LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Sheerly Amazing Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31V9CVsv6AL.jpg",18.96,4.2,1240,0.1101,0.1406,"2022-09-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BFXNQ5B1",{"asin":153,"title":154,"brand":122,"imageUrl":155,"price":156,"rating":22,"reviews":157,"clickShare90":158,"clickShare360":159,"launchDate":139,"amazonUrl":160},"B088ZC31D6","LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vlTnuSBhL.jpg",16.94,658,0.1037,0.0347,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB088ZC31D6",{"asin":162,"title":163,"brand":122,"imageUrl":164,"price":165,"rating":22,"reviews":166,"clickShare90":167,"clickShare360":168,"launchDate":150,"amazonUrl":169},"B0BFXM9NNW","LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ITuFR4ywL.jpg",15.12,934,0.0991,0.1633,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BFXM9NNW",{"asin":171,"title":172,"brand":125,"imageUrl":173,"price":174,"rating":175,"reviews":176,"clickShare90":177,"clickShare360":178,"launchDate":179,"amazonUrl":180},"B0CB95J8HH","IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tXed1BcmL.jpg",21.69,4.4,342,0.0699,0.0788,"2023-10-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CB95J8HH",{"asin":182,"title":183,"brand":122,"imageUrl":184,"price":185,"rating":175,"reviews":186,"clickShare90":187,"clickShare360":188,"launchDate":139,"amazonUrl":189},"B0891J8MJD","LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Brick House Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31b1uDzfZtL.jpg",14.07,469,0.0504,0.0606,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0891J8MJD",{"asin":191,"title":192,"brand":125,"imageUrl":193,"price":26,"rating":175,"reviews":176,"clickShare90":194,"clickShare360":195,"launchDate":179,"amazonUrl":196},"B0CB94WXVB","IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Determined (Soft Cool Mauve)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31PgcMQTmBL.jpg",0.0309,0.0266,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CB94WXVB",{"asin":198,"title":199,"brand":128,"imageUrl":200,"price":25,"rating":201,"reviews":202,"clickShare90":129,"clickShare360":203,"launchDate":204,"amazonUrl":205},"B0BWF1GLMM","Boobeen Lip Balm Stick Lip Balm Cream for Dry Cracked Lips Temperature Color Change Lip Gloss Long Lasting Lip Moisturizer for Women Buildable Lip Color","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31VF3+PmqAL.jpg",4.1,302,0.0329,"2023-02-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BWF1GLMM",{"love":207,"hate":278,"returnReasons":340},[208,215,222,229,236,243,250,257,264,271],{"topic":209,"percentOfMentions":210,"verbatims":211},"Color",0.4035,[212,213,214],"Perfect lip color","Beautiful shade","Color is great",{"topic":216,"percentOfMentions":217,"verbatims":218},"Moist\u002FDry",0.1459,[219,220,221],"Very moisturizing","This seems to be nicely moisturizing","Nice moisturizer",{"topic":223,"percentOfMentions":224,"verbatims":225},"Soft Feel",0.11349999999999999,[226,227,228],"Goes on nice and creamy","Glides on smooth","It soft",{"topic":230,"percentOfMentions":231,"verbatims":232},"Quality-Overall",0.04019999999999999,[233,234,235],"Exceptional product and completely delivered what I expected","Excellent product","Great quality and great price",{"topic":237,"percentOfMentions":238,"verbatims":239},"Coverage",0.0334,[240,241,242],"Nice coverage","Beautiful color and richness great coverage and lightweight","Color is nice and coverage good",{"topic":244,"percentOfMentions":245,"verbatims":246},"Durability",0.0245,[247,248,249],"Feels amazing on and lasts","stays almost all day","Surprisingly long-lasting",{"topic":251,"percentOfMentions":252,"verbatims":253},"Smell",0.0175,[254,255,256],"no annoying smell or taste","has no awful smell or taste as with other lip products","Smells wonderful",{"topic":258,"percentOfMentions":259,"verbatims":260},"Texture\u002FConsistency-Overall",0.0163,[261,262,263],"creamy texture","Smooth texture","Love the texture",{"topic":265,"percentOfMentions":266,"verbatims":267},"Advertised Vs Actual Product",0.0152,[268,269,270],"Exactly what I was wanting","Does everything the description says","Great description",{"topic":272,"percentOfMentions":273,"verbatims":274},"Value For Money",0.0128,[275,276,277],"Great Price","worth the money","Pricing i thought is good",[279,285,291,297,303,309,315,321,327,333],{"topic":209,"percentOfMentions":280,"verbatims":281},0.2907,[282,283,284],"Color is darker","Color Not Like Picture","COLOR IS DIFFERENT",{"topic":216,"percentOfMentions":286,"verbatims":287},0.10830000000000001,[288,289,290],"Dried out","not moisturizing","Too dry",{"topic":244,"percentOfMentions":292,"verbatims":293},0.0785,[294,295,296],"Doesn't last long","Not long lasting","short-lived",{"topic":272,"percentOfMentions":298,"verbatims":299},0.0593,[300,301,302],"Waste of Money","Not worth the price","OVERPRICED",{"topic":258,"percentOfMentions":304,"verbatims":305},0.0352,[306,307,308],"Not smooth enough","not smooth and moist","Not creamy",{"topic":251,"percentOfMentions":310,"verbatims":311},0.0278,[312,313,314],"It is NOT fragrance free","Ugh Smell","Fragrance is toxic",{"topic":265,"percentOfMentions":316,"verbatims":317},0.0204,[318,319,320],"The picture is inaccurate","Nothing like the description","its not listed anywhere",{"topic":322,"percentOfMentions":323,"verbatims":324},"Hard Feel",0.0167,[325,326],"Too soft","Felt like gritty sandpaper the first time I used it",{"topic":230,"percentOfMentions":328,"verbatims":329},0.015700000000000002,[330,331,332],"Overpriced based on the size and quality of product","Something is off with the quality of this product","The quality does not in any way feel like $25–I could not tell the difference between this",{"topic":334,"percentOfMentions":335,"verbatims":336},"Thickness",0.0124,[337,338,339],"its very sheer","It feels slightly thicker than gloss","This is not thick or clumpy",[341,343,345,347,349,352,354,357,359,362],{"reason":209,"pct":342},0.6038,{"reason":265,"pct":344},0.1199,{"reason":216,"pct":346},0.0718,{"reason":258,"pct":348},0.038599999999999995,{"reason":350,"pct":351},"Product Condition",0.028300000000000002,{"reason":251,"pct":353},0.0246,{"reason":355,"pct":356},"Functionality-Overall",0.018500000000000003,{"reason":230,"pct":358},0.0131,{"reason":360,"pct":361},"Brightness\u002FShine\u002FGlow",0.0087,{"reason":272,"pct":363},0.0086,[365,370,375,380,385,389,394,399,404,409],{"term":366,"volume":367,"growthQoq":368,"conversionRate":369},"laura geller jelly balm lipstick",16363,0.6084,0.0324,{"term":371,"volume":372,"growthQoq":373,"conversionRate":374},"laura geller lip balm",21335,-0.0573,0.0275,{"term":376,"volume":377,"growthQoq":378,"conversionRate":379},"laura geller jelly balm",16373,0.5027,0.0381,{"term":381,"volume":382,"growthQoq":383,"conversionRate":384},"laura geller jelly balm hydrating lip color",12519,0.1559,0.0369,{"term":32,"volume":386,"growthQoq":387,"conversionRate":388},10740,0.1171,0.0063,{"term":390,"volume":391,"growthQoq":392,"conversionRate":393},"it cosmetics lipstick",9261,0.0974,0.0052,{"term":395,"volume":396,"growthQoq":397,"conversionRate":398},"it lipstick",7777,0.1809,0.0027,{"term":400,"volume":401,"growthQoq":402,"conversionRate":403},"it lipstick je ne sais quoi",4683,0.2668,0.0072,{"term":405,"volume":406,"growthQoq":407,"conversionRate":408},"it cosmetics lip balm",5919,-0.0812,0.0048,{"term":410,"volume":411,"growthQoq":412,"conversionRate":413},"it cosmetics lipstick je ne sais quoi",3598,0.1654,0.0101,[415,421,426,432,437,442],{"title":416,"href":417,"score":73,"verdict":418,"marketSize":419,"growth90":420},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":422,"href":423,"score":73,"verdict":418,"marketSize":424,"growth90":425},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":427,"href":428,"score":73,"verdict":429,"marketSize":430,"growth90":431},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":433,"href":434,"score":73,"verdict":418,"marketSize":435,"growth90":436},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":438,"href":439,"score":73,"verdict":429,"marketSize":440,"growth90":441},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":443,"href":444,"score":445,"verdict":418,"marketSize":446,"growth90":447},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[449,456,459,466,473,480,487,494,501,508,515,522,529,536,543,550,557,564,571,577],{"nodeId":450,"label":451,"slug":452,"href":453,"nichesTracked":454,"marketSizeTotal":455},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":457,"marketSizeTotal":458},10978,8129370268,{"nodeId":460,"label":461,"slug":462,"href":463,"nichesTracked":464,"marketSizeTotal":465},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":467,"label":468,"slug":469,"href":470,"nichesTracked":471,"marketSizeTotal":472},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":474,"label":475,"slug":476,"href":477,"nichesTracked":478,"marketSizeTotal":479},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":481,"label":482,"slug":483,"href":484,"nichesTracked":485,"marketSizeTotal":486},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":488,"label":489,"slug":490,"href":491,"nichesTracked":492,"marketSizeTotal":493},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":495,"label":496,"slug":497,"href":498,"nichesTracked":499,"marketSizeTotal":500},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":502,"label":503,"slug":504,"href":505,"nichesTracked":506,"marketSizeTotal":507},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":509,"label":510,"slug":511,"href":512,"nichesTracked":513,"marketSizeTotal":514},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":516,"label":517,"slug":518,"href":519,"nichesTracked":520,"marketSizeTotal":521},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":544,"label":545,"slug":546,"href":547,"nichesTracked":548,"marketSizeTotal":549},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":551,"label":552,"slug":553,"href":554,"nichesTracked":555,"marketSizeTotal":556},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":558,"label":559,"slug":560,"href":561,"nichesTracked":562,"marketSizeTotal":563},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":565,"label":566,"slug":567,"href":568,"nichesTracked":569,"marketSizeTotal":570},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":572,"label":573,"slug":574,"href":575,"nichesTracked":27,"marketSizeTotal":576},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":578,"label":579,"slug":580,"href":581,"nichesTracked":38,"marketSizeTotal":582},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]