---
title: "It Cosmetics Lip — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/it-cosmetics-lip"
last_updated: "2026-08-05T23:26:55.250Z"
locale: en
meta:
description: "Niche score 37/100 · $71K/yr market · 134K searches/yr · $16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $71K/yr market · 134K searches/yr · $16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "It Cosmetics Lip — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **it cosmetics lip**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 36Conversion 39Competition 9Returns 66Price range 49Avg price 79Brand share 0Review moat 67Quality gap 75
**Avg price**
**Great****$16.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****835.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$7.96–$21.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 134K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, it cosmetics lip is a $71K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **it cosmetics lip market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- LAURA GELLER NEW YORK87% - IT Cosmetics10% - Boobeen3%
## **Top it cosmetics lip search terms**
- **laura geller jelly balm lipstick**16K/yr+60.8%3.2% conv. - **laura geller lip balm**21K/yr-5.7%2.8% conv. - **laura geller jelly balm**16K/yr+50.3%3.8% conv. - **laura geller jelly balm hydrating lip color**13K/yr+15.6%3.7% conv. - **it cosmetics lip**11K/yr+11.7%0.6% conv. - **it cosmetics lipstick**9K/yr+9.7%0.5% conv. - **it lipstick**8K/yr+18.1%0.3% conv. - **it lipstick je ne sais quoi**5K/yr+26.7%0.7% conv. - **it cosmetics lip balm**6K/yr-8.1%0.5% conv. - **it cosmetics lipstick je ne sais quoi**4K/yr+16.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/it-cosmetics-lip/search-terms)
## **Top it cosmetics lip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$42K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$17.86**4.3★2,399 rev](https://www.amazon.com/dp/B08915QFHR) [2**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Sheerly Amazing Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$18.96**4.2★1,240 rev](https://www.amazon.com/dp/B0BFXNQ5B1) [3**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$16.94**4.3★658 rev](https://www.amazon.com/dp/B088ZC31D6) [4**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$15.12**4.3★934 rev](https://www.amazon.com/dp/B0BFXM9NNW) [5**IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)**IT Cosmetics**$21.69**4.4★342 rev](https://www.amazon.com/dp/B0CB95J8HH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)**IT Cosmetics**$21.69**342 rev2y ago](https://www.amazon.com/dp/B0CB95J8HH) [**IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Determined (Soft Cool Mauve)**IT Cosmetics**$21.72**342 rev2y ago](https://www.amazon.com/dp/B0CB94WXVB) [**Boobeen Lip Balm Stick Lip Balm Cream for Dry Cracked Lips Temperature Color Change Lip Gloss Long Lasting Lip Moisturizer for Women Buildable Lip Color**Boobeen**$7.96**302 rev3y ago](https://www.amazon.com/dp/B0BWF1GLMM) [**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Sheerly Amazing Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$18.96**1,240 rev3y ago](https://www.amazon.com/dp/B0BFXNQ5B1) [**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$15.12**934 rev3y ago](https://www.amazon.com/dp/B0BFXM9NNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$16.94**4.3★**▲ 199%**](https://www.amazon.com/dp/B088ZC31D6) [**IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Determined (Soft Cool Mauve)**IT Cosmetics**$21.72**4.4★**▲ 16%**](https://www.amazon.com/dp/B0CB94WXVB) [**LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free**LAURA GELLER NEW YORK**$17.86**4.3★**— 10%**](https://www.amazon.com/dp/B08915QFHR) [**IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)**IT Cosmetics**$21.69**4.4★**▼ 11%**](https://www.amazon.com/dp/B0CB95J8HH) [**Boobeen Lip Balm Stick Lip Balm Cream for Dry Cracked Lips Temperature Color Change Lip Gloss Long Lasting Lip Moisturizer for Women Buildable Lip Color**Boobeen**$7.96**4.1★**▼ 14%**](https://www.amazon.com/dp/B0BWF1GLMM)
**~~View all trending →~~**
## **What buyers say about it cosmetics lip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Perfect lip color”*
**Moist/Dry**15%
*“Very moisturizing”*
**Soft Feel**11%
*“Goes on nice and creamy”*
**Quality-Overall**4%
*“Exceptional product and completely delivered what I expected”*
**Coverage**3%
*“Nice coverage”*
**Durability**2%
*“Feels amazing on and lasts”*
**Smell**2%
*“no annoying smell or taste”*
**Texture/Consistency-Overall**2%
*“creamy texture”*
**Advertised Vs Actual Product**2%
*“Exactly what I was wanting”*
**Value For Money**1%
*“Great Price”*
### **What buyers complain about **
**Color**29%
*“Color is darker”*
**Moist/Dry**11%
*“Dried out”*
**Durability**8%
*“Doesn't last long”*
**Value For Money**6%
*“Waste of Money”*
**Texture/Consistency-Overall**4%
*“Not smooth enough”*
**Smell**3%
*“It is NOT fragrance free”*
**Advertised Vs Actual Product**2%
*“The picture is inaccurate”*
**Hard Feel**2%
*“Too soft”*
**Quality-Overall**2%
*“Overpriced based on the size and quality of product”*
**Thickness**1%
*“its very sheer”*
### **Top return reasons **
**Color**60%
**Advertised Vs Actual Product**12%
**Moist/Dry**7%
**Texture/Consistency-Overall**4%
**Product Condition**3%
**Smell**2%
**Functionality-Overall**2%
**Quality-Overall**1%
**Brightness/Shine/Glow**1%
**Value For Money**1%
## **Common questions**
- **Is it cosmetics lip profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 8 tracked products. 90-day search growth is +9.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the it cosmetics lip niche?**
- 3 brands and 4 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in it cosmetics lip?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 2.4%.
- **What does it cost to enter the it cosmetics lip niche?**
- Listings span $7.96–$21.72; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.
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