---
title: "It Cosmetics Brushes — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/it-cosmetics-brushes"
last_updated: "2026-08-11T13:12:46.751Z"
locale: en
meta:
description: "Niche score 38/100 · $125K/yr market · 137K searches/yr · $24.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $125K/yr market · 137K searches/yr · $24.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "It Cosmetics Brushes — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **it cosmetics brushes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 23Conversion 47Competition 22Returns 91Price range 80Avg price 95Brand share 0Review moat 25Quality gap 28
**Avg price**
**Incredible****$24.41**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.67–$41.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$125K**
$125K/yr · 137K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,550.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, it cosmetics brushes is a $125K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **it cosmetics brushes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$146K–$195K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- IT Cosmetics70% - Daubigny17% - KESHIMA5% - e.l.f.4% - dpolla3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/it-cosmetics-brushes/trend)
## **Top it cosmetics brushes search terms**
- **it cosmetics brush**27K/yr+118.7%5.2% conv. - **mac brushes**16K/yr+0.9%0.0% conv. - **it cosmetics foundation brush**11K/yr-8.5%5.8% conv. - **it brushes for makeup**11K/yr+3.6%5.0% conv. - **it cosmetics brushes**38K/yr-73.7%2.7% conv. - **it foundation brush**8K/yr-2.9%6.7% conv. - **it brushes**7K/yr-7.7%2.7% conv. - **it cosmetic brushes**6K/yr-4.6%3.5% conv. - **sephora brush**5K/yr+6.6%0.0% conv. - **it brush**3K/yr-2.5%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/it-cosmetics-brushes/search-terms)
## **Top it cosmetics brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 - Dual-Ended Premium Makeup Brush for Foundation Concealer & Contour Ultra-Soft Synthetic Fibers Airbrush Finish Pro-Hygienic Cruelty-free**IT Cosmetics**$36.52**4.5★2,387 rev](https://www.amazon.com/dp/B00703QGQM) [2**Daubigny Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer**Daubigny**$8.79**4.5★113 rev](https://www.amazon.com/dp/B0CC5TPR35) [3**IT Cosmetics Heavenly Luxe Flat Top Buffing Foundation Brush #6 - Foundation Brush for Liquid Makeup & Foundation Powder - Makeup Brush With Award-Winning Heavenly Luxe Hair**IT Cosmetics**$41.53**4.7★888 rev](https://www.amazon.com/dp/B00AWXC2XS) [4**IT Cosmetics Heavenly Luxe French Boutique Blush Brush #4 - Angled Blush Brush for Cheeks - Liquid & Powder Blush Brush - Makeup Brush With Award-Winning Heavenly Luxe Hair**IT Cosmetics**$32.64**4.6★315 rev](https://www.amazon.com/dp/B006Z98M7I) [5**IT Cosmetics Heavenly Luxe Dual Airbrush Concealer Brush #2 - Dual-Ended 2-in-1 Brush for Liquid & Cream Concealer - Buff Away Imperfections - With Award-Winning Heavenly Luxe Hair Silver**IT Cosmetics**$23.23**4.3★656 rev](https://www.amazon.com/dp/B01N0B5NM4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IT Cosmetics Heavenly Luxe Cream Blush Brush #3 - Face Brush for Blush Cream and Bronzer Blush - Soft Bristles - Flawless Streak-Free Application**IT Cosmetics**$32.17**17 rev2y ago](https://www.amazon.com/dp/B0CZMC7YLD) [**Daubigny Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer**Daubigny**$8.79**113 rev2y ago](https://www.amazon.com/dp/B0CC5TPR35) [**Daubigny Makeup Brushes Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer(Angled)**Daubigny**$9.06**1,077 rev3y ago](https://www.amazon.com/dp/B0CHF2QR1Q) [**Dual-Ended Foundation Brush: Round & Angled makeup brushes 100% Vegan Synthetic Makeup Brush for Flawless Blending and Application of Liquid Powder Cream Blush**dpolla**$8.67**1,167 rev4y ago](https://www.amazon.com/dp/B0DDKCVQPG) [**e.l.f. Complexion Duo Brush Makeup Brush For Applying Foundation & Concealer Creates An Airbrushed Finish Made With Vegan Cruelty-Free Bristles**e.l.f.**$8.71**6,315 rev5y ago](https://www.amazon.com/dp/B08T7CPZ25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daubigny Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer**Daubigny**$8.79**4.5★**▲ 25%**](https://www.amazon.com/dp/B0CC5TPR35) [**e.l.f. Complexion Duo Brush Makeup Brush For Applying Foundation & Concealer Creates An Airbrushed Finish Made With Vegan Cruelty-Free Bristles**e.l.f.**$8.71**4.6★**▲ 20%**](https://www.amazon.com/dp/B08T7CPZ25) [**Dual-Ended Foundation Brush: Round & Angled makeup brushes 100% Vegan Synthetic Makeup Brush for Flawless Blending and Application of Liquid Powder Cream Blush**dpolla**$8.67**4.6★**— 6%**](https://www.amazon.com/dp/B0DDKCVQPG) [**IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 - Dual-Ended Premium Makeup Brush for Foundation Concealer & Contour Ultra-Soft Synthetic Fibers Airbrush Finish Pro-Hygienic Cruelty-free**IT Cosmetics**$36.52**4.5★**— 5%**](https://www.amazon.com/dp/B00703QGQM) [**IT Cosmetics Heavenly Luxe Cream Blush Brush #3 - Face Brush for Blush Cream and Bronzer Blush - Soft Bristles - Flawless Streak-Free Application**IT Cosmetics**$32.17**4.9★**— 0%**](https://www.amazon.com/dp/B0CZMC7YLD)
**~~View all trending →~~**
## **What buyers say about it cosmetics brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**25%
*“Smooth brush”*
**Quality-Overall**19%
*“Excellent product”*
**Soft Feel**18%
*“Its soft”*
**Value For Money**8%
*“Worth The Money”*
**Coverage**3%
*“Great coverage”*
**Advertised Vs Actual Product**3%
*“Does exactly what I need”*
**Size-Overall**3%
*“Nice size and works great”*
**Ease Of Application**2%
*“Perfect application”*
**Suitability Combination Skin**2%
*“good for sensitive skin”*
**Durability**2%
*“Very durable makeup brush”*
### **What buyers complain about **
**Size-Overall**19%
*“Small Head”*
**Durability**12%
*“Fell apart after one use”*
**Hard Feel**9%
*“Too rough on my face”*
**Quality-Overall**7%
*“Not good quality”*
**Value For Money**7%
*“Waste of money”*
**Brush Quality**3%
*“Bristles fall out”*
**Stiffness**3%
*“Very stiff”*
**Ease Of Cleaning**3%
*“Im terrible about cleaning my brushes”*
**Strength**2%
*“Not sturdy”*
**Smudge Resistance**2%
*“Soaks a lot of foundation”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Brush Quality**7%
**Quality-Overall**5%
**Hard Feel**3%
**Value For Money**3%
**Soft Feel**3%
**Product Condition**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is it cosmetics brushes profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 12 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the it cosmetics brushes niche?**
- 5 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in it cosmetics brushes?**
- Top complaints mined from reviews: Size-Overall, Durability, Hard Feel. The return rate is 1.2%.
- **When does demand for it cosmetics brushes peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the it cosmetics brushes niche?**
- Listings span $8.67–$41.53; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 4,551 reviews — the moat a new listing must climb.
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