---
title: "Isopropyl Myristate — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/isopropyl-myristate"
last_updated: "2026-08-11T20:51:10.197Z"
locale: en
meta:
description: "Niche score 47/100 · $113K/yr market · 44K searches/yr · $27.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $113K/yr market · 44K searches/yr · $27.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Isopropyl Myristate — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **isopropyl myristate**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 36Conversion 84Competition 22Returns 92Price range 85Avg price 95Brand share 3Review moat 88Quality gap 32
**Avg price**
**Incredible****$27.16**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****239.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.80–$105.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$113K**
$113K/yr · 44K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, isopropyl myristate is a $113K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **isopropyl myristate market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$81K–$109K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#791**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**9**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- 33RD PARALLEL SOAP CO.38% - Athena38% - Soapeauty17% - World of Aromas3% - HAIMMY3% - H&B Oils Center Co.1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +8.4% search growth over the last 90 days.
900700Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/isopropyl-myristate/trend)
## **Top isopropyl myristate search terms**
- **isopropyl myristate**17K/yr-1.2%8.9% conv. - **ipm**11K/yr+15.9%4.1% conv. - **athena ipm**8K/yr+17.6%11.2% conv. - **isopropyl myristate cosmetic grade**3K/yr+7.0%11.6% conv. - **myristate**2K/yr+167.9%0.2% conv. - **ipm spray for cannabis**2K/yr-89.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/isopropyl-myristate/search-terms)
## **Top isopropyl myristate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Athena IPM Plant Pest Control Solution | Broad Spectrum Fungicide & Insecticide for Indoor and Outdoor Plants | Supports Control of Spider Mites Powdery Mildew and Common Plant Pests | 32 Ounce**Athena**$41.31**4.7★276 rev](https://www.amazon.com/dp/B09KP4N9Q1) [2**ISOPROPYL MYRISTATE (8 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 8 Ounces**33RD PARALLEL SOAP CO.**$13.08**4.3★111 rev](https://www.amazon.com/dp/B0BBZ4N1ND) [3**ISOPROPYL MYRISTATE (16 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 16 Ounces**33RD PARALLEL SOAP CO.**$19.45**4.4★80 rev](https://www.amazon.com/dp/B0BBZDWBZX) [4**Athena IPM Plant Pest Control Ready-to-Use Spray | Broad Spectrum Fungicide & Insecticide for Indoor and Outdoor Plants | Supports Control of Spider Mites Powdery Mildew and Common Plant Pests**Athena**$20.01**4.7★276 rev](https://www.amazon.com/dp/B0GS2QZFXR) [5**Soapeauty Isopropyl Myristate | Cosmetic Grade IPM | For Lotions Creams Soap Making Hair Care Fragrance Oils Makeup Remover & DIY Beauty Formulations | 8 fl oz**Soapeauty**$11.82**4.6★423 rev](https://www.amazon.com/dp/B084YY8R5Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Athena IPM Plant Pest Control Ready-to-Use Spray | Broad Spectrum Fungicide & Insecticide for Indoor and Outdoor Plants | Supports Control of Spider Mites Powdery Mildew and Common Plant Pests**Athena**$20.01**276 rev4mo ago](https://www.amazon.com/dp/B0GS2QZFXR) [**ISOPROPYL MYRISTATE (8 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 8 Ounces**33RD PARALLEL SOAP CO.**$13.08**111 rev3y ago](https://www.amazon.com/dp/B0BBZ4N1ND) [**ISOPROPYL MYRISTATE (16 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 16 Ounces**33RD PARALLEL SOAP CO.**$19.45**80 rev3y ago](https://www.amazon.com/dp/B0BBZDWBZX) [**ISOPROPYL MYRISTATE (32 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 32 Ounces**33RD PARALLEL SOAP CO.**$31.71**80 rev3y ago](https://www.amazon.com/dp/B0BBZ36DPG) [**Athena IPM Plant Pest Control Solution | Broad Spectrum Fungicide & Insecticide for Indoor and Outdoor Plants | Supports Control of Spider Mites Powdery Mildew and Common Plant Pests | 32 Ounce**Athena**$41.31**276 rev4y ago](https://www.amazon.com/dp/B09KP4N9Q1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Athena IPM Plant Pest Control Ready-to-Use Spray | Broad Spectrum Fungicide & Insecticide for Indoor and Outdoor Plants | Supports Control of Spider Mites Powdery Mildew and Common Plant Pests**Athena**$20.01**4.7★**▲ 250%**](https://www.amazon.com/dp/B0GS2QZFXR) [**IPM Isopropyl Myristate 2 Oz - TRAVEL SIZE - Pro Makeup & Adhesive Remover - Removes Pros-aide & PAX Paint - Makeup Thinner & Airbrush Thinner**HAIMMY**$8.80**4.6★**▲ 30%**](https://www.amazon.com/dp/B07SPWGQTT) [**Soapeauty Isopropyl Myristate | Cosmetic Grade IPM | For Lotions Creams Soap Making Hair Care Fragrance Oils Makeup Remover & DIY Beauty Formulations | 16 fl oz**Soapeauty**$20.11**4.6★**▲ 29%**](https://www.amazon.com/dp/B084YZ1XV1) [**ISOPROPYL MYRISTATE (32 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 32 Ounces**33RD PARALLEL SOAP CO.**$31.71**4.4★**▲ 10%**](https://www.amazon.com/dp/B0BBZ36DPG) [**ISOPROPYL MYRISTATE (16 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 16 Ounces**33RD PARALLEL SOAP CO.**$19.45**4.4★**— 6%**](https://www.amazon.com/dp/B0BBZDWBZX)
**~~View all trending →~~**
## **What buyers say about isopropyl myristate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Great product”*
**Smell**20%
*“no weird smell”*
**Pest/Insect Control**13%
*“This is the best of the best to battle pests that comes in the grow medium that are dormant until it is being used”*
**Dispensing Mechanism**7%
*“Works well for dissolving oil based clay, along with getting prosaide off of your skin and SFX appliances”*
**Advertised Vs Actual Product**7%
*“arrived exactly as described”*
**Allergies**3%
*“No skin irritation”*
**Safety Standards**3%
*“I love that it is safe for my animals”*
**Ease Of Use**3%
*“Easy to Use”*
**Leak-Proof**2%
*“It wasnt spilled or a major leak”*
**Value For Money**2%
*“the price is good”*
### **What buyers complain about **
**Leak-Proof**43%
*“Item was leaking upon arrival”*
**Allergies**14%
*“Do not use if you have a tree nut allergy”*
**Side Effects**14%
*“worst experience of my life”*
**Contamination**7%
*“there is some type of contamination”*
**Quality-Overall**5%
*“just think the container quality could be improved”*
### **Top return reasons **
**Leak-Proof**64%
**Value For Money**7%
**Functionality-Overall**6%
**Smell**5%
**Advertised Vs Actual Product**5%
**Moist/Dry**2%
**Product Condition**2%
**Thickness**2%
**Water Resistance**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is isopropyl myristate profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the isopropyl myristate niche?**
- 6 brands and 9 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in isopropyl myristate?**
- Top complaints mined from reviews: Leak-Proof, Allergies, Side Effects. The return rate is 1.1%.
- **What does it cost to enter the isopropyl myristate niche?**
- Listings span $8.80–$105.34; the average listing price is $27.16 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)